The older version of Facebook Insights did not deliver real-time data, so it could take up to two days to get analytics on a post. With the new Insights, sellers can now track how a post is doing within five to ten minutes after publishing, allowing them to immediately tweak their posts depending on how they are performing. Sellers can then immediately amplify the reach of well-performing posts by turning them into a premium ad or a sponsored story. Some other new or enhanced metrics include:
- People Talking About Engagement:This is the total number of people that have engaged in any way with your page, including users liking your page, commenting on or sharing a post from your page, or answering a question you’ve asked on your page. Sellers can use this to measure engagement with their brand across all Facebook activities and track the success of their programs beyond “likes” and clicks.
- Friends of Fans:This is the total number of friends all your fans have. Sellers can use this to track the growing (or declining) influence of their fan base. As the average goes up, so does the potential reach for a seller’s campaign or promotion.
- Reach:This is the total number of people who have seen content associated with your page. Understanding how far and wide messages are traveling will enable sellers to optimize their content to generate maximum reach.
- Virality:This is the percentage of people who saw a story from your Page as a result of their friend engaging with it or “talking about it”, such as a like or comment. Again, knowing what’s being shared can help sellers assess what is actually of interest to their fans and customers.
Read the full article on Mashable by Christian Taylor, founder and CEO of Payvment and developer of the number one Facebook e-commerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall.