Social Media Stats For Convincing Your C-Suite to Invest in Social Media Marketing


If you’re having trouble convincing your executive team that your company needs to invest in social media, here’s a few hard facts to help you make your case more convincing. It’s so much more effective than whining to your boss, “But we really need a social media presence. Everyone else is doing it!”

  • There are 2 million companies on LinkedIn. [Source: mediabistro.com]
  • Pinterest has over 10.4 million users.  [Source: mediabistro.com]
  • Twitter has 140 million active users, who post a total of 340 million tweets every day. (Source: The Next Web) 
  • Facebook has over 845 million monthly active users. (Source: Facebook)
  • LinkedIn boasts more than 150 million members, including executives from all 2011 Fortune 500 companies. (Source: LinkedIn)
  • Google+ has over 100 million users. [Source: http://gigaom.com]
  • Google+ accounts for about 0.22% of referral traffic.
  • Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history.
  • YouTube has over 800 million monthly users who upload an hour of video per second. [Source: http://gigaom.com]
  • 79% of European and 86% of U.S. online adults engage with social media. (Source: Forrester) 
  • 81% of small businesses now use social media — up from 73 percent earlier this year (Source: Constant Contact) 
  • 82% of the world’s online population is reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore) 
  • Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites. (Source: ComScore) 
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1 Comment

Filed under Social Media Marketing

One response to “Social Media Stats For Convincing Your C-Suite to Invest in Social Media Marketing

  1. You completed various good points there. I did a search on the topic and found nearly all people will consent with your blog.

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