Blogging can be tricky. Do you ever wonder if anyone out there is reading your posts, if it’s worth your time or if you’ll ever get advertisers, or sales or comments? The answer is… yes! But, it won’t happen overnight and there are many keys to success. I’ve spent some time scanning the Internet to find some useful tips on how to craft and promote a great blog from several different sources. Read on to gain insights.
1. Short, Catchy Headlines.
You have only a few seconds to help the reader decide whether they want to read your post or not so a headline that compels and teases the visitor to your blog or who sees your headline on a Tweet is a must in driving readership. List posts such as “10 Ways To..” or The 5 Top …” are always effective. These might seem redundant and overused but the fact remains they work.
“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.” —Copyblogger
2. Add Share Buttons.
Make it easy share your posts by adding share buttons at the top or bottom of the post for the major platforms where your audience is hanging out.
3. Promote Your Blog.
Facebook, Twitter and LinkedIn are important for bloggers not only in the “B2C” sectors but also for “B2B” industries. Posting your blog headline description and linking to your news feed is vital. The combination of Facebook, Twitter and LinkedIn are where most of the planet is plugged into and making it easy for your ideas to spread is now essential not optional. Integrate your Facebook posts with Twitter by “connecting” both accounts. Your Facebook posts will automatically feed Twitter. And, if you’re integrated with Twitter, and add #in after your Facebook posts, your posts will automatically post to LinkedIn as well.
4. Add Media.
Mix up your text posts with images, screen shots, graphs and online videos but remember to not make it too cluttered or overdo it.
5. Subscribing by RSS.
Make sure you are pushing your latest content out to those readers by having a “Subsrcibe by RSS” button.
6. Write About Industry News, Trends & Customer Pain Points.
Write about industry News – whats happening today, this week and this month. Read and develop content on industry trends – where is the industry going and what are the emerging hot segments. Finally, write posts that provide solutions for your customers problems
7. Feature Popular Posts.
Featured posts provide a guide for readers to quickly discover what your blog is about and why readers are turning up. It can also provide additional page views as they click through.
8. Make Your Content Scannable.
Help your readers’ eyes by making your copy stand out. Here are some ways to do that:
- Lists: Lists with bullet points are easy to scan and read. Lists help you break up and organize your thoughts in way that is easy to comprehend.
- Headings and Sub Headings: Large, bold words act as visual cues, and your eyes travel to them without even thinking about it.
- Blockquotes: These help make main points stand out on the page.
“Most people read online by scanning the page for individual words or phrases, headings and other visual cues. Studies have shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ.” —ProBlogger
I promise you if you just use some of these tips, you will be surprised by the increase in the traffic and the the interaction and engagement that results. Happy blogging!