All eyes were on Pinterest this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. If you haven’t heard of Pinterest, it is a social bookmarking tool used to share or “pin” photos found on the web to virtual bulletin boards. The photo’s can be categorized into “collections” or boards. Think of it like an interactive, shareable scrapbook. Like most social networks, you can follow other users (like BrandLove, LLC), share their content, make comments, and tag users. Similar to a Twitter stream, you get real-time updates of what the people you follow are pinning. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue and should I add Pinterest to my social media marketing strategy? Vision Critical research in collaboration with Emily Carr University looks at the relationship between pinning and purchase. This infographic represents a survey taken of 500 Pinterest users and their pinning habits from the US, Canada, UK and Australia. Click the image below for an infographic representation of the survey results.