According to John Koetsier’s recent VentureBeat article, the big data explosion has made Chief Marketing Technology Officers (CMTOs) hot commodities. The new role, chief marketing technology officer, is focused on marketing, but not on the soft and squishy creative side that CMOs have traditionally focused on. Rather, CMTOs are using significant technology and analytical expertise to help companies make sense of and exploit vast amounts of customer and market data from sources as diverse as Facebook, the company blog, customer databases, sales information and trending tweets on Twitter.
Key areas of focus include managing the various technologies bolted together to enable this, turning social data into actionable insights — and sales — and delivering coordinated marketing campaigns in multiple channels simultaneously.
Meet your new Chief Marketing Technology Officer: