This is great news! On Monday, LinkedIn introduced an easier way to recommend people and specifically, their skills, called “Endorsements.” On the top of a connection’s profile, you’ll see recommended endorsements for them. This allows potential networking partners to quickly identify your strengths. You can suggest additional skills as well. You can also endorse contacts from the new Skills & Expertise section that showcases these endorsements.
So, how should you take advantage of this new feature? Before you send a mass email asking your entire network for endorsements (don’t do it!), remember that networking — first and foremost — is about connecting people with value. Whether it’s through your expertise, or someone’s skill, your goal should always be to bring value to your network. The last thing you want to do is send an e-mail blast to everyone on your list. A mass email asking for a favor is likely to feel like spam and be ignored. If you’re going to send an e-mail to multiple recipients, try segmenting your network into different lists according to how you met them or what industry they’re in. You can then write a personal e-mail to a specific group, telling them that they are in your (fill in the blank) group of people and feel they best understand your expertise in (fill in the blank) and would appreciate an endorsement — if they feel you deserve it. This kind of approach demonstrates you’ve taken the time to consider them specifically. Or, you could start by endorsing their skills first. They will get a notification that you have endorsed them and may, in return, endorse you back!
Feel free to connect with me on LinkedIn if we’re not already connected and if I’ve helped you out in any way with your social media efforts, I would love it if you would endorse me on LinkedIn in the “skills” section! Thanks so much!