LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

Advertisements

2 Comments

Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing

2 responses to “LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity

  1. You’ll never know the head- and heartache you saved me by suggesting IE over Chrome to upload the photo for my company. I was close to chucking my laptop out the window after getting nowhere with the Help Center. Thanks! You’ll definitely get our Follow.

    • I almost choked on my coffee reading your post. Hilarious. I almost jumped out my window after 1 full day of trying to get my photo uploaded and getting the error message from LinkedIn. Glad I could help and thanks for the follow Derek!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s