The following infographic from Fuzz One has hit the nail on the head on the latest SEO best practices. It details both the OLD vs. NEW approaches to SEO and has outlined today’s SEO in a clear visual representation. To me, SEO is confusing and I actually understood what they are saying without having to reread it a dozen times, however, if you’re scratching your head and wondering what the heck SEO is, I’m including a definition so hopefully the infographic will make more sense.
WHAT IS SEO?
SEO, the acronym stands for Search Engine Optimization. It is the process of getting traffic from the “free,” “organic or unpaid,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. As a digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Hopefully, that helps. Ever onward.
Like everything in the world of digital marketing, it changes within a blink of an eye and so has SEO. It is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimization for search engines. The infographic should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Check it out.
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