If a picture is worth a thousand words, then Pinterest is the biggest dictionary. As of recent, Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. An increase of 2,702.2%! It has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in social desktop usage, social web usage and social app usage.
And how do users spend time on Pinterest? They spend most of their time pinning pictures on their boards, 83.9%, followed by liking other pins (15.5%). The engagement on Pinterest is not that strong, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users. In terms of gender, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%. It has been proven that more women than men spend money online. A large portion of women even buy all their clothes on the Internet. In fact, Pinterest pins with prices get 36% more likes than those without.
If you’re looking for interaction and traffic, then Pinterest is not such a bad option to pursue. The site has a strong community and is steaming with activity. You can easily strike up a following if you’re active. This infographic will give you some detail on how users are interacting with pins, boards, other users and brands on Pinterest in order to grow your following on this social networking site.
As a side note, over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData) If you have a Pinterest business page, you can add a Pinterest app to your Facebook business page for free. Check out Woobox, the #1 provider of page apps for Facebook. It’s a free tool and the process is simple to connect the two accounts. Also, if you do have a Pinterest business page, feel free to leave your page URL in the comments section. I’ll be sure to check out all the pages. Virtual networking is another great way to build your followers and increase the awareness of your brand.
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