Facebook is testing a feature called Graph Search that helps you find more people that share your interests. For example, you can explore new places to eat from friends that have similiar interests, plan a trip, start a book club or find a gym buddy. Connect with friends who like the same activities—and meet new people, too. There is currently a waiting list for Graph Search, but you can sign up to get on this list. This infographic, developed by social employee referral management platform, Zao, takes a look at how to use Graph Search as a tool for social recruiting.
If someone were to ask me what platform would I focus on for social recruitment. I would say LinkedIn without a doubt. What is surprising to me, according to this infographic is that 47% of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform. Facebook is the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s time to start building a Facebook presence for your brand now.
More Facebook Job Hunting Facts
- 1 in 5 of users have had a friend share a job on Facebook
- 84% of job seekers have a Facebook profile
- 14 percent search specifically for jobs on Facebook
- 52 percent use Facebook to help find work
Companies can set up Facebook pages to build a following and post job listings, but almost 50% of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through Graph Search might be a better way to target people who might be interested in a new career.
Take a look at the infographic below to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Do you think it as effective as traditional recruiting? Let us know in the comments.
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