If you’re not taking advantage of LinkedIn’s Company Pages, then you’re missing out on a huge opportunity to reach an even broader audience and further brand your business online. It’s an opportunity to share your company story, engage with a captive audience, drive word of mouth at scale and highlight your products and services. So, with that said, once you’ve created a Company Page, you need to grow your follower base to promote your company’s products and services and even recruit talent. The good news is I’m going to give you four ways to do this. The bad news is that LinkedIn does not make this as easy as it could be by automating this process. Ultimately, doing all four of these tactics will be the most beneficial.
1. Right now, the best and only way to directly invite your connections would be to send them a direct message which would include your link (http://www.linkedin.com/company/yourcompanyname) to your Company Page. You should also include verbiage about your company and why they should follow.
2. If you haven’t already done so, I’d suggest adding the ‘Follow Company’ button to your website. This is easy to set up and another way to grow your follower base. Find out more about how to do this here.
3. You can also add your Company Page URL (http://www.linkedin.com/company/yourcompanynamehere) to your outbound emails and all marketing communications.
4. You can create Ad campaigns to promote your Company Page and attract new followers. You can engage in advertising to promote your business, product, service, or job openings, with highly targeted, pay-for-performance ads that drive traffic back to your Company Page. You can find out more about this here.
5. Make sure your company name and logo are added on your personal profile page. If you haven’t done so already, make you you select a company from the type-ahead menu when adding a position to your profile. Your logo from the company’s page on LinkedIn will display next to the position listed on your profile. If your company doesn’t have a company page on LinkedIn, no logo will be shown. If a page is created for your company after you’ve created your position, you must edit your position and select the company from the drop down list in order to display the logo. You can learn how to create a company page here.
If you would like to learn more about LinkedIn Company Pages, you can visit Company Pages Frequently Asked Questions and there will be tons of helpful information about the requirements of adding a company page, company updates and sponsored updates, administrative functions and career pages. If you don’t have the time to tackle this, you can always contact me to provide a quote.
If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!