LinkedIn is a great platform to use for both personal and corporate brand awareness. It operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. If you’re not optimizing your profile and taking advantage of one of the many ways to draw attention to your profile or company page, then you should pay close attention because I’m going to give you several ways to use the LinkedIn status bar for marketing. Here we go:
1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it in the status bar. It will then be shared in your LinkedIn network and Twitter (if you want to do so). Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.
I digress for just a minute. Here are some thoughts sharing updates through LinkedIn to Twitter at the same time.
I’m not a big fan of publishing your status updates to your personal Twitter account via LinkedIn for every status update unless the majority of your Twitter followers are colleagues and like minded individuals. Why, you ask? You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter. Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.
2. Increase the reach of a press release – When you send out a press release, you can post it through the LinkedIn status bar with a link to the complete news release and your network(s) will get the information that way. Again, your connections can share, like and comment on the status and their networks will get the press release information too.
3. Media coverage or bylined articles – If you or your company are covered by the media or you write an article for an industry publication, post it to the status bar. Include the link to the article and ask your network to like, share and comment. You would be surprised by the number of people that will help you out if you just ask. If a colleague is mentioned in the article, you can “mention” them or their company by using the @ in the status bar and they will get a notification from LinkedIn they were tagged. More on mentioning companies or people in status updates in this earlier blog post.
4. Promote an event – Hosting an upcoming event or conference or just attending one? In addition to using traditional channels to market your event – write up a short description with a link to the event’s website and send it out through the status bar on your home page or just let people know the event and booth number like in the below screenshot. This post generated 375 views in less than 24 hours (this number is growing by the minute!) and also shows the people behind the V2Soft brand! A good combo for generating engagement.
5. Job Opportunities – Is your organization hiring? Let people know about it by posting an update. Post a brief description of the job and add a link to your careers page. This is a great way to get referrals from your connections!
6. Share Other Information — You can share thoughts, articles or other content-rich websites with others from several places. You can use LinkedIn Pulse on your home page to share information. The example “How To Generate Qualified B2B Leads With Inbound Marketing, Blogs and… Great post by salesforce.com!” is shown in the below screenshot. I even ‘mentioned’ salesforce.com in my post, so they will get a notification email generated by LinkedIn.
Whatever you do, don’t do this! It may generate a lot of likes and comments, boost up your profile views for your 15 minutes of fame in the news feed, but it will damage your professional brand in the process. I will hide those posts in my news feed every time. I’m sure I’m not alone.
How to Post a Status Update on LinkedIn
1. Click into the text box where it says “Share an update” and type in your remark and/or link.
- Limited to 600 characters maximum.
- If you choose to update your Twitter status too, only the first 140 characters will be visible on Twitter.
- Please note: If you have publishing capabilities, there are no limits on word count.
2. To attach a link, type in the URL. Allow a few seconds for a summary to display.
3. To attach a file, click the paper clip icon on the top right. You can attach files such as PDFs, Word documents, and JPEG images.
- The size limit for an upload is 100 MB
- Uploaded images cannot be resized.
- Your update can include either a file with text, or a link. You cannot share both a file and a link in the same update.
4. Select an option under Share with:
- Select Public to show the update to everyone in your extended network including your 1st, 2nd, and 3rd degree connections.
- Select Connections to show the update to only your 1st degree connections.
- Select Public + Twitter to have your update visible on both your LinkedIn and Twitter accounts. Note: Only the first 140 characters will be visible on Twitter. You can learn more about Twitter on LinkedIn.
An update will be broadcast to your network’s homepage feed. You can select who can see your activity:
5. Click “Share.”
- You can also share with groups or individuals once the update is posted. It will show up on your home page under “All Updates” as shown below in my post “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content.” A great article written by Dianna Huff, who is an AMAZING Website Marketing Consultant. Click “share” to post to groups or share with individuals. You can share posts with 1 group or as many groups as you belong.
Who’s Viewed Your Updates?
An update will remain visible in your side bar under “Who’s Viewed Your Updates” until it is replaced by a more recent update or until it is deleted by LinkedIn. You can even check to see how your update is performing by viewing it on the right hand side of your home page shown below underneath in the screenshot. The 1st circle represents views by your 1st degree connections, 2nd circle represents views by your 2nd degree connections and so on for 3rd degree and out of network views. Also, within each circle you will see different colored dots. The purple dots will represent ‘views’ and green dots will represent ‘likes’. Hovering over a green dot will show a bubble that will give you more information on the connection or connections who liked your update (you won’t see the viewers, but members who liked/commented.) There is also an option to ‘View Full Conversation’ that you can click on that will take you to the update you have shared.
Other Ways of Sharing Updates:
- From Discussions in your groups.
- From partner sites like Content Marketing Institute, Wall Street Journal, Forbes or the New York Times.
- From LinkedIn Pulse.
- From any webpage when using the LinkedIn Sharing Bookmarklet.
- From your connections’ updates by liking their posts.
If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!