Category Archives: Blogging

4 Reasons I Switched My Blog from Tumblr to WordPress and a “How To” Included.

Hello WordPress! Goodbye Tumblr.

Deciding to move your blog can be intimidating and scary for many reasons, but I’m pretty sure I made the right decision. My decision to switch was based more upon what WordPress could offer that Tumblr couldn’t than any issues I had with Tumblr itself.

Here are 4 Reasons why I decided to make the switch.

1. SEO

Another reason why I switched to WP is SEO, which stands for Search Engine Optimization. It basically includes processes behind improving a site’s visibility in search engine results pages, such as Google. Apparently, if your blog’s HTML coding is bad, your site will be down ranked. The great thing about WP and its blog templates is that they are more SEO friendly. In addition to this, WordPress has a great number of SEO plugins you can install and work with, and they’re super easy to use.

2. Social Plugins.

WOW. One of the things I love most about WP is the awesome plugins. WP plugims make your life super easy – there are lots of them, and you can access each of them right from your Dashboard, including a built-in Google Analytics or Statcounter app. How cool is that?

3. Simplicity.

I just love WP’s post editor. It doesn’t take too much time to get used to it, but it’s much better than Tumblr and easier to use. WP also has a button which lets you paste a text from MS Word – AND it doesn’t mess up your theme. You don’t have to worry about it being complicated even if you’re not a HTML expert – the post editor looks almost identical to the one we have in MS word so you don’t even have to go near the HTML editor button if you don’t want to.

4. Privacy.

I know some people are obsessed with privacy but they don’t realize that it’s actually the number one reason why people can’t or simply won’t comment on their blog posts. WordPress is definitely much better with filtering out spam. An interesting thing about WP’s comment system is that, in addition to being able to moderate your comments before publishing, you can edit your comments too. Tumblr doesn’t allow comments with the free version. Huge con. Plus, WP also lets you password-protect your posts – either all of them, or just the ones you’d prefer not to make visible to the public.

I love the fact that WP makes everything so easy. If you’ve been considering this move for a while just like myself, I would definitely say go for it. You’ll be surprised how professional looking and clean your blog is going to be, and its simplicity will definitely save you a lot of time.

Here’s 3 Really Easy Steps to making the switch from Tumblr to WordPress. [Source: News]

To bring your tumblelog’s content to, head to Tools → Import in your dashboard and look for the Tumblr importer. If you don’t already have an account here on then head over and sign up first.

Click the link to get started and then enter the email address you used to sign up to Tumblr, your Tumblr password and click Connect to Tumblr.

Start the Import

The importer will then fetch a list of your blogs and let you pick which one to import. Click Import this blog to get going.

Once you have started, the import progress will be shown on the import page and you will be sent an email when the import is finished. Videos you had uploaded to Tumblr are imported into VideoPress and other embeds are converted to use shortcodes. Sometimes the importer finds an embed it can’t convert and a list of these is included in the import completion email for you to check.

If your Tumblr site has a custom domain (like instead of, then you’ll need to disable the custom domain temporarily while the import is processed. You can do this by going to your Tumblr Dashboard, clicking on the Settings button and then un-ticking the “Use a Custom Domain” checkbox:

Then you’ll want to set up Domain Mapping on your blog so that your readers can use the same domain to reach your site as before.

Yes, There’s Actually Support.

If you have any trouble importing your blog, contact support where one of the Happiness Engineers will be glad to help out. To learn all about’s features, check out their handy tutorialThere is also a comprehensive feature documentation at their support site.


Filed under Blogging

8 Tips For Rockin’ Your Blog

Blogging can be tricky. Do you ever wonder if anyone out there is reading your posts, if it’s worth your time or if you’ll ever get advertisers, or sales or comments? The answer is… yes! But, it won’t happen overnight and there are many keys to success. I’ve spent some time scanning the Internet to find some useful tips on how to craft and promote a great blog from several different sources. Read on to gain insights.

1. Short, Catchy Headlines.

You have only a few seconds to help the reader decide whether they want to read your post or not so a headline that compels and teases the visitor to your blog or who sees your headline on a Tweet is a must in driving readership. List posts such as “10 Ways To..” or The 5 Top …” are always effective. These might seem redundant and overused but the fact remains they work.

“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.” —Copyblogger

2. Add Share Buttons.

Make it easy share your posts by adding share buttons at the top or bottom of the post for the major platforms where your audience is hanging out.

3. Promote Your Blog. 

Facebook, Twitter and LinkedIn are important for bloggers not only in the “B2C” sectors but also for “B2B” industries. Posting your blog headline description and linking to your news feed is vital. The combination of Facebook, Twitter and LinkedIn are where most of the planet is plugged into and making it easy for your ideas to spread is now essential not optional. Integrate your Facebook posts with Twitter by “connecting” both accounts. Your Facebook posts will automatically feed Twitter.  And, if you’re integrated with Twitter, and add #in after your Facebook posts, your posts will automatically post to LinkedIn as well.

4. Add Media.

Mix up your text posts with images, screen shots, graphs and online videos but remember to not make it too cluttered or overdo it.

5. Subscribing by RSS.

Make sure you are pushing your latest content out to those readers by having a “Subsrcibe by RSS” button.

6. Write About Industry News, Trends & Customer Pain Points.

Write about industry News – whats happening today, this week and this month. Read and develop content on industry trends – where is the industry going and what are the emerging hot segments. Finally, write posts that provide solutions for your customers problems

7. Feature Popular Posts.

Featured posts provide a guide for readers to quickly discover what your blog is about and why readers are turning up. It can also provide additional page views as they click through.

8. Make Your Content Scannable. 

Help your readers’ eyes by making your copy stand out. Here are some ways to do that:

  • Lists: Lists with bullet points are easy to scan and read. Lists help you break up and organize your thoughts in way that is easy to comprehend.
  • Headings and Sub Headings: Large, bold words act as visual cues, and your eyes travel to them without even thinking about it.
  • Blockquotes: These help make main points stand out on the page.

“Most people read online by scanning the page for individual words or phrases, headings and other visual cues. Studies have shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ.” —ProBlogger

I promise you if you just use some of these tips, you will be surprised by the increase in the traffic and the the interaction and engagement that results. Happy blogging!

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Filed under Blogging

LinkedIn Tip: Connect Your Blog to LinkedIn to Gain Valuable Traffic Back to Your Website

LinkedIn is the top social network for professionals. With over 175 million members worldwide (as of August, 2012) in over 200 countries and territories.  It is a social channel that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout their network as well as gain valuable traffic back to your website. I’m going to show you one way by adding the Blog Link application to your LinkedIn personal profile. Here’s what to do:

1. At the bottom right of your personal LinkedIn profile, click “+add an application.” (Scroll all the way down on the page.)

2. Next, click on the BlogLink App

Blog Link


Trusted news from your connections. Blog Link automatically pulls in the latest blog posts from around your network so you can be informed by sources you trust. Stay up to date on the issues that matter to you from the people that matter to you.

Promote your blog and develop your personal brand. Everyone knows blogs are the best way to cultivate your personal brand. Now you can share the thoughts and insights on your blog on your  LinkedIn profile.

110% complete profile. Blog Link enhances your LinkedIn profile and with the latest news from your blog. Your connections can see your latest thoughts as soon as you update your blog.

Support for all bloggers and all platforms. Blog Link supports TypePad, Movable Type, Vox,,, Blogger, LiveJournal, and many more. And it is Powered by TypePad technology, the premier hosted blogging service.

It’s as easy as that! As always, feel free to connect with me on LinkedIn if we’re not already connected. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!


Filed under Blogging, LinkedIn, Marketing, Social Media Marketing