Category Archives: Branding

Pinterest Rolls Out Business Pages. Pintastic News!


On November 14, 2012, Pinterest rolled out business pages in an effort to help more businesses provide great content on Pinterest and make it easy to pin from their websites.  There are two ways that you can get your Pinterest business page up and running. First, if your organization is new to Pinterest, sign up  for a business account. Second, you can convert your existing personal account by following the steps on the business site.

There are four things that you need to be aware of:

1. New Business Terms. Basically, there are now two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They are half as long, the language is simplified and they are offering “translations” of the legalese language.

2. Add new buttons and widgets. Integrate the Pin It buttonFollow buttonProfile widget, or Board widget  to get more engagement from pinners and traffic back your site. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.

3. Verify your website. After you’ve signed up on Pinterest or converted your account, you’ll need to verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.

4. Access to upcoming features. The Pinterest blog was very vague about what these upcoming features are going to be so there’s not much insight that I can give you. Maybe some metrics?

Now that you have (or will soon have) an official business page on Pinterest, I recommend using pingraphy for scheduling and tracking pins. Also note that Pinterest has published some case studies from the following companies: JetsetterAllrecipesEtsyOrganized Interiors, and Petplan Insurance.  These companies share metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates. You might want to check them out!

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Marketing, Pinterest, Social Media Marketing

LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing

Promote Your Brand Through Pinterest Contests to Gain Exposure


If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand. Really, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Research indicates that Pinterest is more effective at driving traffic to websites than any other social platform, even Facebook.

Here is why you should run a contest on Pinterest:

Several brands have already started launching contests using Pinterest. The idea is to get users to create a pinboard on their own account to demonstrate what they love about your brand, products or services.  Here are two examples:

Zulily “Win $100 Cash – Pin to Win Contest”

Zulily’s  “Pin to Win” contest got customers to create a board on Pinterest and pin items for their kids’ fall wardrobe from the Zulily website. They even incorporated Twitter into the marketing mix by adding the hashtags #zulily and #fall in each caption. Here’s the gist of the contest.

  • Follow Zulily on Pinterest
  • Sign up for their emaill list, unless already subscribed
  • Users created a pinboard called ”Kids’ Fall Essentials”
  • Users pinned one of  “Fall Essentials Pinables” to their board
  • Users pinned at least 20 kids’ fall essentials from Zulily
  • Included #zulily and #fall in the caption of each pin
  • Users submited board’s URL and kept pinning until the contest ended on 8/10
  • Winner received $100.00

Victoria’s Secret Most Repins/Votes Contest

In this type of contest, entrants create pinboards/pins based on contest rules. Users like/repin or vote on the entries, and as the name suggests, eh entry with the most votes wins. Take a look at how Victoria Secret ran this contest.

World-famous brand of women’s wear Victoria’s Secret is making great use of Pinterest contests. After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria’s Secret launchedanother alluring Pinterest challenge: My Victoria’s Secret Summer, from July 6, 2012 to August 20, 2012.

To participate in the contest, users have to go to the contest details page at Victoria’s Secret Facebook page. Participants then pin at least three images from the Victoria’s Secret fan page or website and create a pinboard.

The six best pinboards are selected, and the one that receives most votes wins the grand prize. Victoria’s Secret has also created a detailed set of terms and conditions for the contest, which is a great thing in order to protect the company in case of any disputes.

The best thing is, Victoria’s Secret is not only promoting their products, but also is increasing traffic to their Facebook fan page and website through the contest. This is an excellent strategy to maximize the returns on your contest, while also making the contest more interesting for participants.

Here are the details of the contest:

  • Create a Pinterest board and name it “My Victoria’s Secret Summer.”
  • Pin the entry image from Victoria’s Secret Facebook page, at least three images from VictoriasSecret.com, and summer-inspired pics to your pinboard.
  • Once done, submit email-id and the board’s URL on Victoria’s Secret Facebook page.
  • A panel of judges, including Victoria’s Secret model Candice Swanepoel, will select six finalists from all eligible entries.
  • The finalist entries will be displayed on the Victoria’s Secret Facebook page and visitors will vote for the grand-prize winner.

Prize: One grand-prize winner will receive a $1,000 Victoria’s Secret gift card. Five first-prize winners will each receive a $200 Victoria’s Secret gift card.

Check out how other businesses are using Pinterest in their social media marketing strategies. Pinterest has dedicated a board focusing solely on businesses that are running contests on Pinterest. Check it out! http://pinterest.com/pinterestbiz/pinterest-contests/

Pinterest Contest Best Practices

  • Review Pinterest’s terms and conditions before creating your contest.
  • Set goals and objectives you want to achieve with your Pinterest campaign.
  • Create a contest with your target audience and goals in mind.
  • Choose a prize that will excite and engage your audience.
  • Have clear and simple participation rules.
  • Create an attractive landing page, clearly describing your contest, including terms and conditions. Encourage social sharing of the contest.
  • Utilize your existing audience to promote the contest, blast out the contest to your email lists, blog, Facebook/Twitter or other social media presence.
  • Make sure that images are repinnable and linked to the correct landing pages.
  • Utilize pin descriptions to include clear copy. This will help you reach a wider audience—beyond the first repin.

If your business has had success in crafting contests for Pinterest, please share your successes and “lessons learned” with us!

Source: Social Media Examiner

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Filed under Branding, Pinterest, Social Media Marketing

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads


The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts

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Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

Tips to Humanize Your Brand on Social Media Platforms


Humanizing your brand simply means trying to interact with each customer on a personal level with the ultimate goal of building relationships and a community of
brand advocates or “influencers.” I like to say, creating Brand Love! For a company to implement a human style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 6 ways to help you become more “human” to those who use your brand and/or services.

  1. Use your name. Putting a name on your blog posts, tweets or status updates shows your audience you’re not a robot or an automated stream of sales pitches and company news.
  2. Post pictures on Facebook.  Let people see what the inside and outside of your office and the employees who work at your company look like in their working environment. Don’t just be words on a screen! Consumers love brands they can relate to—brands that feel accessible and human, that they can easily connect with. 
  3. Retweet. If someone says something to you or about your company via Twitter, give them a shoutout. Say thank you. Send them a reply. People like to know that their being heard!
  4. Be Present. If you’re going to create a social media presence, you need to engage within the community you’ve created. Those that don’t might be better off with no social presence at all. The reason: to be on social media but not present is a broken promise. 
  5. Add Your Personality. You can be professional without being overly formal. Use your true voice! Being funny and using layman’s terms humanizes you.
  6. Let Your Customer’s Shine. Nothing makes a customer feel better than being acknowledged — or better yet, honored — by a company. Find a way to give kudos to your loyal fans!

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Filed under Branding, Social Media Marketing