Category Archives: Branding

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads

The following Social Media is Going Corporate infographic was created by and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts


Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

Tips to Humanize Your Brand on Social Media Platforms

Humanizing your brand simply means trying to interact with each customer on a personal level with the ultimate goal of building relationships and a community of
brand advocates or “influencers.” I like to say, creating Brand Love! For a company to implement a human style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 6 ways to help you become more “human” to those who use your brand and/or services.

  1. Use your name. Putting a name on your blog posts, tweets or status updates shows your audience you’re not a robot or an automated stream of sales pitches and company news.
  2. Post pictures on Facebook.  Let people see what the inside and outside of your office and the employees who work at your company look like in their working environment. Don’t just be words on a screen! Consumers love brands they can relate to—brands that feel accessible and human, that they can easily connect with. 
  3. Retweet. If someone says something to you or about your company via Twitter, give them a shoutout. Say thank you. Send them a reply. People like to know that their being heard!
  4. Be Present. If you’re going to create a social media presence, you need to engage within the community you’ve created. Those that don’t might be better off with no social presence at all. The reason: to be on social media but not present is a broken promise. 
  5. Add Your Personality. You can be professional without being overly formal. Use your true voice! Being funny and using layman’s terms humanizes you.
  6. Let Your Customer’s Shine. Nothing makes a customer feel better than being acknowledged — or better yet, honored — by a company. Find a way to give kudos to your loyal fans!

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Filed under Branding, Social Media Marketing