Category Archives: Digital Marketing

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

[Infographic] Social Recruiting with Facebook Graph Search


Recruiting Image 2Facebook is testing a feature called Graph Search that helps you find more people that share your interests.  For example, you can explore new places to eat from friends that have similiar interests, plan a trip, start a book club or find a gym buddy. Connect with friends who like the same activities—and meet new people, too. There is currently a waiting list for Graph Search, but you can sign up to get on this list. This infographic, developed by social employee referral management platform, Zao, takes a look at how to use Graph Search as a tool for social recruiting.

If someone were to ask me what platform would I focus on for social recruitment. I would say LinkedIn without a doubt. What is surprising to me, according to this infographic is that 47% of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform. Facebook is  the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s time to start building a Facebook presence for your brand now.

More Facebook Job Hunting Facts

  • 1 in 5 of users have had a friend share a job on Facebook
  • 84% of job seekers have a Facebook profile
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but almost 50% of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through Graph Search might be a better way to target people who might be interested in a new career.

Take a look at the infographic below to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Do you think it as effective as traditional recruiting? Let us know in the comments.

Zao_Social_Recruiting_with_Facebook_Graph_Search

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated! 

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Filed under Digital Marketing, Facebook, Infographics, Social Media Marketing, Social Recruiting

Are Your Facebook Cover Images and Ads Violating Facebook’s 20% Text Rule?


facebook heartFacebook recently has made some changes to the guidelines of cover photo’s, page post ads and sponsored stories in the news feed. Basically, you can’t promote images with more than 20% text in them. How do you know if you’re violating Facebook’s guidelines? In my opinion, it’s hard to tell unless you are a graphic designer and have the natural ability to eyeball the graphics. I found a handy tool that will help you quickly determine if you’re in violation. Facebook will also be releasing a tool to help quickly determine whether your image satisfies the 20% limit. In the meantime, check out the Promotheus app.

With this tool, you can check the “20% of text” compliance of your cover image, promoted page or page post and sponsored stories. As stated in Facebook Advertising Guidelines: ” Cover Photo’s, Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.” Though the guideline says that the restriction relates only to News Feed, we suggest you check your ad images appearing in the sidebar. These ads may appear as sponsored in the News Feed and that might be a problem. This new policy replaces previous policies around calls to action, price or purchase information, etc. It only applies to cover images, feed eligible Page post ads and sponsored stories (including links, offers, and mobile app install units) – it does not apply to market place ads. Additionally, brands can still post images with more than 20% text on their timelines; they just can’t promote them with paid media.

Here’s how to check your images:

1. Type in your Facebook business page URL  or Upload an image.

2. Click ‘Get Image’ or ‘Upload Image.’

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3. Next, click on the area (rectangles) where you have text. The Promotheus app will let you know what percentage of your graphic has text. If you’re 20% or less, you’re all set.

More Cover Photo Guidelines

Just in case you didn’t know, cover photos may not contain the following information:

  • Promotion, price or purchase information. You need an app for that. For example, “40% off,” “Download it at our website,” or “Free cover page design all month.”
  • Contact information. For example, your web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements. For example, Like and Share or an arrow pointing from the cover photo to any of these features.
  • Calls to action. For example, “Get it now” or “Tell your friends.”

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

 

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Filed under Branding, Digital Marketing, Facebook, Marketing, Social Media Marketing

[Infographic] How Users Interact on Pinterest


Pinterest-Yellow-Brick-Road-InfographicIf a picture is worth a thousand words, then Pinterest is the biggest dictionary. As of recent, Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. An increase of 2,702.2%! It has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in social desktop usage, social web usage and social app usage.

And how do users spend time on Pinterest?  They spend most of their time pinning pictures on their boards, 83.9%, followed by liking other pins (15.5%). The engagement on Pinterest is not that strong, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users. In terms of gender, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%. It has been proven that more women than men spend money online. A large portion of women even buy all their clothes on the Internet. In fact, Pinterest pins with prices get 36% more likes than those without.

If you’re looking for interaction and traffic, then Pinterest is not such a bad option to pursue. The site has a strong community and is steaming with activity. You can easily strike up a following if you’re active. This infographic will give you some detail on how users are interacting with pins, boards, other users and brands on Pinterest in order to grow your following on this social networking site.

Pinterest Infographic 2

As a side note, over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData) If you have a Pinterest business page, you can add a Pinterest app to your Facebook business page for free. Check out Woobox, the #1 provider of page apps for Facebook.  It’s a free tool and the process is simple to connect the two accounts. Also, if you do have a Pinterest business page, feel free to leave your page URL in the comments section. I’ll be sure to check out all the pages. Virtual networking is another great way to build your followers and increase the awareness of your brand.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, Marketing, Pinterest, Social Media Marketing

[Infographic] Facebook ‘Best Days to Post’ Segmented by Industry


facebook heartWhat is the best time to share content on Facebook for maximum exposure?  Should you post first thing in the morning?  During lunch?  At the end of the workday when people are getting ready to head home? Determining when to post  to get the most engagement is one of the greatest challenges of Facebook page admins. Who’s to say that a post targeted at the retail industry wouldn’t do better on the weekends while a post targeted towards technology fans wouldn’t do better during the work week? Not all Facebook posts are targeted at the same people, so you have to be careful of “general research” about Facebook or any other social media trend. It may not apply to your industry or audience. That’s why this infographic from LinchpinSEO is helpful. The data for this infographic analyzed the user engagement of more than 1,800 Facebook pages from the world’s top brands for the first two months following the implementation to Timeline. The data was collected from April 1 to May 31, 2012 and is organized by industry. For instance, companies considered “general retail” will find more engagement on Mondays (19% above average), whereas nonprofits will see greater success on weekends (14% higher interaction on Saturdays and Sundays.) 

Check out the infographic below and let me know what you think in the comments below.  Do you think you’ll start paying more attention to the timing of your social networking as a result of these findings?

facebook-post-data-ig

On a side note, if you’re not sure how your Facebook page is performing and you’re looking to get your  feet wet in the world of marketing, I wrote a post awhile back about PageLever, who launched an app called Minilytics. Minilytics is a FREE app for marketers looking for quick answers to the basic marketing questions of your Facebook pages. This basic analytic’s tool is a great way to get answers specific to YOUR Facebook pages: your best time to post, the number of fans your posts reach, the most popular kind of content to post for your fans and an analysis of the demographics of your fan base. You can get more information on this tool here.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

[Infographic] The LinkedIn Profile–Insight Into the Users of the Professional Networking Powerhouse


Are you surprised that 61% of 500 Americans surveyed by Lab42 chose LinkedIn for professional networking over Facebook at 22%? Probably not. What is surprising to me is that 35% of users check-in daily and 42% update their profile regularly. Only 6% check-in less than once a month. It wasn’t that long ago that professional networking meant printing off your resume, attending job fairs and scheduling coffee dates with old co-workers or friends of friends who could help you land your next dream job. This is not the case anymore. As of January 9, LinkedIn boasts over 200 million members with representation in more than 200 countries and territories. 74 million coming from the United States. Wow.

Check out this infographic by Lab42 to see how these 500 Americans surveyed utilized their profile and to see if they valued LinkedIn as a professional networking too.

TheLinkedInProfile

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, LinkedIn, Marketing, Social Media Marketing

New LinkedIn Feature: Add Groups to Company Pages and a How To


LinkedIn-love-imageA LinkedIn Company Page allows you to learn more about a company you are interested in.  For a business, it’s the opportunity to tell your company’s story, highlight your products and services, share articles, press coverage, career opportunities and drive word of mouth at scale. For millions of professionals, a Company Page is a place to explore companies of interest, get the latest company updates and industry news, research products & services and learn about job opportunities. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.

If your company doesn’t have a LinkedIn Company Page yet and wants to set up a page, first check out the requirements to add a Company Page and read the basics on how to add a Company Page. (You can also contact me for help!) For more detailed information, download LinkedIn’s Guide to your Company Page.

Why Add Featured Groups to Your Company’s Page?

  • Gives you the opportunity to showcase staffing organizations or associations’ groups you are a part of or manage.  If you are affiliated with a particular organization, it may build credibility if a potential prospect or candidate sees you display it on your page.
  • Highlight a particular specialty your firm has. If you are participating in an industry-specific group (such as Social Media Marketing), it can help draw attention to your expertise in this area.
  • A great way to highlight community ties. If your firm prides itself on its community ties and you participate in a specific group for your community, consider adding it as a Featured Group.

Here’s How To Add a Featured Group:

First of all, to add a group to your Company Page, you must be both the Company Page administrator and a member of the group you want to add. You can add up to 3 groups per Company Page.

1. Go to your Company Page.

2. Click Edit at the top of the Home tab.

Fullscreen capture 12302012 15126 PM.bmp4. Scroll down to the Featured Groups section.

5. Start typing the name of the group you’d like to add (Please note that your groups will appear in the order in which they are listed while you’re in the edit mode.)

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6. Click ‘Publish’ in the top right corner after you add your group (s). Once you have added Featured Groups to your page, it will add the list to your right sidebar in the bottom for visitors to see.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing