Category Archives: Google+

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

[Infographic] 10 Tips For Writing Content That Ranks in 2013


According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, write copy that uses keywords naturally. This, along with some other tips from this infographic, will help you get a higher Google page ranking and turn your readers into customers. And that, my friends, is the whole point. Quality content + smart marketing = conversions.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Google+, Infographics, Marketing, SEO, Social Media Marketing

[Infographic] Google+ vs Facebook–A Guide to Your Brand Page Strategy


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Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. A major factor behind Google+’s growing popularity with businesses may be the integration of Google+ pages with the search engine’s results pages. Google+ can expose brands to the billions of people using Google as a search engine every day—something Facebook just can’t offer. Another unique factor contributing to Google’s growing popularity, is  “Google Hangouts,” which are live streaming video chats that allow you to host more than 2 people within a single chat (which makes it revolutionary, and differentiates it from Skype).

Can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? It’s a well-known fact in the social media marketing world that Facebook works better in B2C than in B2B. But now it looks like companies should start taking Google+ seriously, especially if they are in the B2B technology sector, according to this infographic created by the folks at Pardot, an ExactTarget company. Citing a comparative study of the two social networks conducted by MarketingProfs, Molly Hoffmeister concludes that they tend to attract a completely different crowd, with Google+ appealing to a more niche, tech-savvy audience, primarily male. Whereas, the average Facebook user is pretty evenly split between men and women focusing on personal interactions over brand content.

Here’s a quick guide for the social savvy and newbie alike to get the gist on  some of the key differences between Google+ and Facebook and how to formulate a marketing strategy for these two social giants.  Google+ or Facebook? You decide which is best for your business.  If you end up deciding to add a Google branded page, here’s some help to get started. And, for more help you can check out Google’s blog.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Branding, Facebook, Google+, Infographics, Marketing, Social Media Marketing

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

The TOP Social Networks According to Nielsen’s 2012 Social Media Report


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Nielsen has just released their 2012 State of Social Media Report report. The report highlights lots of interesting details about the top social networks and where we’re using social media. The report tips a 37 percent increase in the total time spent on social media in the U.S., reaching 121 billion minutes in July, compared to 88 billion in summer 2011. One in three social media users prefer contacting a company via social media vs. calling them by phone.  A term now known as ‘social care’ –customer service via social media.

The ultimate social network, Facebook, remains the most-visited in the U.S., and earned the title of most popular Web brand in the U.S. this year. It reached 152.2 million PC visitors, 78.4 million app users, and 74.3 million mobile Web surfers. That dwarfs social sites in all categories (see graphic below), beating No. 2 Blogger by more than 93.7 million PC users. In the mobile app race, Facebook, Twitter, Foursquare, Google+, and Pinterest carry the top five spots.

Top networks like Facebook and Twitter have profound staying power in a world where social media options are expanding every day, including breakout star Pinterest, which boasted what Nielsen reported is the largest year-over-year increase — 1,698 percent. It’s now bigger than Google+ and closing in on LinkedIn, which remained static this year. These numbers have made it clear that Pinterest can officially be considered part of the “big four” social networks.

With so many mobile options, it appears nearly a third of people ages 18 to 24 write Facebook comments, send tweets, and perhaps even blog from the comfort of their bathroom. Those ages 25 to 34 are more likely to use social networking in the office.

For all of the celebrity accounts and political usage accrued by social media, it seems that people still focus on connecting with friends and family members. More than 60 percent of people turn on Facebook to keep up with someone they know in real life, while 9 percent initiate LinkedIn contact because of a person’s physical attractiveness, Nielsen reported.

It comes as no surprise, but Nielsen has found that people are spending more and more time on the internet. The main reason for this is the increasing amount of smartphone owners, tablets, handheld music players like the iPod touch, game consoles, Internet-enabled TVs and e-readers with access to the internet 24/7. The overall unique audience using mobile apps increased 85%–7 times more than on the mobile web. PC usage dropped 4%. On top of this, the number of minutes spent on mobile apps increased 120% from 2011.

These numbers are huge. But consider this: social media use accounts for 20% of a user’s time on PCs and 30% on mobile devices. Considering these are both such large chunks of consumers’ internet time and the fact that this internet time is skyrocketing as it is,  time on social media is exploding. Want to know where your consumers are? Social media. Want to know where you should be examining your marketing strategy? Social media. Remember what life was like before social media? It’s hard for me to remember.

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If you want to see the full report, go ahead and download Nielsen’s 2012 Social Media Report for yourself. If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Mobile Marketing, Pinterest, Social Media Marketing

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

Totally Rad Retro Video’s of Facebook, Twitter, Google, Pinterest, DrawSomething and Angry Birds.


As requested, more flashback videos created by Squirrel Monkey. They are creating some funny videos showing how the most popular technology would have looked in the 80’s and 90’s—from the re-creation of the dial-up Facebook instructional video to an amazing rendition of Google and Twitter in BBS mode. Also, an 8-bit sensibility to spoof popular apps like Angry Birds and DrawSomething. If you’re wondering where LinkedIn is, you can find the 80’s rendition in an earlier blog post here.

Check them all out:

Facebook in the 1990’s.

Twitter in the 1980’s. 

Google in the 1980’s. 

If Angry Birds Were a Home Computer Game in the 1980’s.

Pinterest in the 1990’s.

If DrawSomething Were an Old PC Game.

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Filed under Facebook, Google+, Humor, LinkedIn, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

Google+ Update: Header Image and Profile Photo Redesign


Google’s social network got a redesign recently that makes it prettier and easier to navigate. One of the changes that I’m highlighting in this article is the change to page layouts. The cover photo now sprawls across the top of your profile and your profile image is allotted more space on the top right.

Add a Promotional Message.

You’re free to use your header image to promote your business or product or include a call to action. You’re not restricted from adding promotional messages as on Facebook. 

Some ideas on how to use your new header:

  • Showcase a product
  • Highlight a customer of the week
  • Include a business phone number or web address to attract new customers
  • Add a call to action to encourage people to learn more about your business

You can choose whether you’d like to continue to feature five photos at the top of your page or select one main cover image (like Facebook). To change your photo strip, simply click the “Edit Profile” button at the top of your page and click on your photo strip.

You’ll then get the option to have one panoramic cover photo or five small scrapbook photos.

If you choose to have one header photo, make sure the cover image is 940 pixels x 180 pixels. Recommended file formats: jpg or png.

Also pay attention to how your profile photo looks in the new layout. The logo appears larger now, so make sure your picture doesn’t look grainy with the recent updateThe minimum profile picture width is approximately 250 pixels x 250 pixels.

If you choose to keep using scrapbook photos in your strip, your photo strip images will continue to be displayed at 110 pixels x 110 pixels.

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Google+ Tips and Tricks



With over 100 million active users, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers. It also has monster potential for Search Engine Optimization since your profile is your Google profile. Here are three tips to help you learn more about using Google+.

Tag Someone in a Post.

Facebook uses the “@” symbol followed by someone’s name to tag a person in a stats update. To tag a person in an update on Google+, type the “+” symbol, followed by their username. As you type, Google+ will autofill possible options.

Drag and Drop from Your Desktop.

There are two ways you can add  photos, videos and links to an update in Google+. First, you can click on the camera, video or paperclip icons, then search your desktop and folders and upload it. Or, an easier method: simply drap and drop the picture, video or link from your desktop into the share box.

Disable Google+ Email Notifications.

Once you get started with Google+ and others start to add you to their circles, your email inbox will flood with notifications. To turn off select email notifications, visit your Google+ settings page, found by selecting the gear icon in the top right of your Google+ page, then choosing “Google+ settings.”

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The Ultimate Google+ Cheat Sheet


Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Use it to learn how to leverage Google+ for both business and personal uses.

Google+ Vocabulary: Quick Reference Glossary

Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts

Hangout – a platform for group video chatting and collaboration that is used by Google+ members

Circle – the method of organizing connections into groups for more targeted sharing and better privacy

Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more

Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. Enter a keyword, and see public Google+ posts on that topic.

Chat – a method for sending short messages to other Google+ members who are also signed in to Google+

+1 Button – the equivalent of the Facebook Like button for Google+ and Google Search. A user can +1 an item shared on Google+ as well as a search engine result link returned by a Google search.

Comment – a response to a user’s Google+ post

Share – allows you to share a message that someone else created with your followers (similar to a retweet on Twitter)

The Basics

Let’s start by checking out this awesome cheat sheet that provides some helpful tips for making the most of Google+:Google+ Cheat Sheet Infographic

Google+ vs. Facebook

Should Facebook be worried about Google+? Take a look at this awesome infographic and see for yourself.Google+ vs. Facebook Infographic

Who is on Google+?

Ever wonder who is actually using Google+? This infographic show that students are major early users, but it also shows many of the companies represented on Google+.Who is on Google+ Infographic

How to Configure Privacy Settings on Google+

Privacy matters, and it’s one of the biggest complaints about Facebook. Here is how to control your privacy on Google+. How to Configure Privacy Settings on Google+

Google+ Compared to Twitter and Facebook

As a social network, how does Google+ stack up against Facebook and Twitter? Google+ Compared to Facebook and Twitter Infographic

Google+ According to Google

What does Google want you to know about its new social networking platform? Many things, but some of the most important things are included in the following short videos. Give them a look if you want a better understanding of Google+’s features.

The Google+ Project: A Quick Look 

http://www.youtube.com/watch?feature=player_embedded&v=xwnJ5Bl4kLI#t=0s 

The Google+ Project: Sparks

http://www.youtube.com/watch?feature=player_embedded&v=MRkAdTflltc#t=0s 

The Google+ Project: Hangouts

http://www.youtube.com/watch?feature=player_embedded&v=Tku1vJeuzH4#t=0s 

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