Category Archives: LinkedIn

4 Ways to Gain Followers on Your LinkedIn Company Page


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If you’re not taking advantage of LinkedIn’s Company Pages, then you’re missing out on a huge opportunity to reach an even broader audience and further brand your business online. It’s an opportunity to share your company story, engage with a captive audience, drive word of mouth at scale and highlight your products and services. So, with that said, once you’ve created a Company Page, you need to grow your follower base to promote your company’s products and services and even recruit talent.  The good news is I’m going to give you four ways to do this. The bad news is that LinkedIn does not make this as easy as it could be by automating this process. Ultimately, doing all four of these tactics will be the most beneficial.

1. Right now, the best and only way to directly invite your connections would be to send them a direct message which would include your link (http://www.linkedin.com/company/yourcompanyname)  to your Company Page. You should also include verbiage about your company and why they should follow.

2. If you haven’t already done so, I’d suggest adding the ‘Follow Company’ button to your website. This is easy to set up and another way to grow your follower base. Find out more about how to do this here.

3. You can also add your Company Page URL (http://www.linkedin.com/company/yourcompanynamehere) to your outbound emails and all marketing communications.

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4. You can create Ad campaigns to promote your Company Page and attract new followers. You can engage in advertising to promote your business, product, service, or job openings, with highly targeted, pay-for-performance ads that drive traffic back to your Company Page. You can find out more about this here.

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5. Make sure your company name and logo are added on your personal profile page.  If you haven’t done so already, make you you select a company from the type-ahead menu when adding a position to your profile. Your logo from the company’s page on LinkedIn will display next to the position listed on your profile. If your company doesn’t have a company page on LinkedIn, no logo will be shown. If a page is created for your company after you’ve created your position, you must edit your position and select the company from the drop down list in order to display the logo. You can learn how to create a company page here.

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If you would like to learn more about LinkedIn Company Pages, you can visit Company Pages Frequently Asked Questions and there will be tons of helpful information about the requirements of adding a company page,  company updates and sponsored updates, administrative functions and career pages. If you don’t have the time to tackle this, you can always contact me to provide a quote.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under LinkedIn, Marketing, Social Media Marketing

[Infographic] 5 Ways To Make Your Linkedin Profile Irresistible


download (2)A positive online presence is critical to any professional’s life, whether you’re a job seeker or secure in your current position. Professional networking sites like LinkedIn offer something that may not be fully available on other platforms: the ability to  show off your work history, accomplishments and even your personality. Sure, you can always list the jobs you’ve had or where you went to school on other networks, however, LinkedIn provides an avenue for all professionals that just doesn’t compare to other sites. LinkedIn currently has more than 238 million members worldwide in over 200 countries, executives from all 2013 Fortune 500 companies as members and its corporate talent solutions are used by 90 of the Fortune 100 companies. It is the social network to be on if you want visibility and a channel for extreme networking capabilities.

With that said, if you want to make the most of your LinkedIn profile, here are a few suggestions taken from the infographic created by Nando Rodriguez, Social@Ogilvy.

  1. Keywords in your profile – if recruiters  can’t find you, they won’t hire you! If a recruiter is looking to fill a sales position and you are an expert networker, revenue-driving sales leader and you don’t highlight that in your profile, you aren’t showing up in search results. Those keywords should be organically scattered throughout your profile. Creativity is good when changing the template headline but don’t get too creative with wording. Trust me, no one will be searching for Marketing Guru or Sales Ninja.
  2. Who do you want to be seen as? People will sum up your personal brand in seconds. Make sure yours clearly defines who you are and is reflected on your profile and on your resume. Your resume should not tell a different story than your LinkedIn profile.
  3. Tell us your story – story telling is story selling as we all know. This tells potential employers that you strategically aimed for a particular career.
  4. Use A Professional Profile Photo. Let’s face it. People will judge you by your photo. In case you’re not sure what I’m talking about, here’s some suggestions of what not to do. No selfies. No photobombs. No family shots. No alcohol. No group shots. Keep your clothes on. Yes, I’ve seen a half-naked person. I’m not kidding. Don’t wear anything you wouldn’t wear to work. You get the idea. Rather, have a professional take your photo. Uncross your arms. Smile. Look friendly.  Stand in front of a colored wall, or Photoshop one in, so your profile will stand out amongst the rest. Ask your photographer to give you a couple that are edited so you can update your profile every once in a while. It’s a good thing to keep your profile fresh.

    A definite "No" for a LinkedIn profile photo.

    A definite “No” for a LinkedIn profile photo.

  5. Customize Your LinkedIn URL. This will take you seconds to optimize and will look great in your email signature. Also, use this on your resume. If you’re unsure how to do this, check out an earlier blog post titled 11 Tips To Build Your Personal Brand on Linkedin for help and additional ways to improve your profile.

WebIf you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Branding, Infographics, LinkedIn, Social Media Marketing, Social Recruiting

[Infographic] Linkedin Boasts 3 Million Company Pages~Congrats!


linkedin heart imageAccording to their official blog, Linkedin has announced yet another milestone, more than three million Company Pages. This includes a half-million just in the past 12 months! Here’s a few highlights:

  • Company branding efforts, such as Inside looks and interviews, draw the most engagement.
  • Employment branding and Career Opportunity updates also get the most action.
  • There are 4,000 think tanks on LinkedIn.
  • Over 1,000 pages focus on nanotechnology.
  • There are 490 company names with the words “Ninja,” “Pirate,” or “Samurai.”
  • Mashable has the most engaged follower community on Linkedin.

Check out some other fun stats below in the infographic created by Linkedin:

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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LinkedIn Feature Update: How To ‘Mention’ People and Companies in Your Status Updates!


LinkedIn-love-imageLinkedIn has recently announced in a blog post that they are slowly rolling out a new Mentions feature in an effort to cultivate a more engaging experience. Sound familiar? Of course it does because it is very similar to typing in the @ symbol followed by a name on Facebook and having a drop down of friends to choose from and Twitter’s mention feature by using the @ symbol in a tweet.

Using the Mentions feature is a great way to “…start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you,” according to the LinkedIn blog post. This is also excellent news for sales people and small business owners who utilize LinkedIn for lead generation. Now you can easily start conversations with 1st degree connections by mentioning them instead of just banking on the possibility they’ll see your status update in their sea of network activity.

If you find that you aren’t able to successfully mention someone in an update, you may not have the capability just yet. LinkedIn is still rolling out this feature to English-speaking members first and then bringing it to all global members in the future with the promise of integrating mentions into other parts of the site beyond status updates and home page comments.

How To “Mention” a Company Name or Person in a Status Update or Comment

  1. Go to your homepage share box or click comment on someone else’s update.
  2. Type “#” and then begin typing a name in the box. You’ll then see a list of potential people or companies you can mention.
  3. Click a name you want from the list and continue typing your message.

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Note: LinkedIn members outside your network can also be mentioned if they’ve commented on the same update.

After you select someone from the list and finish your update, that person will receive an email and an update letting him or her know you’ve mentioned them. The name will also be linked to a profile or Company Page from your update.

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Who sees my update when I mention a connection or company?

When creating an update, select the audience from the Share with field under the share box. For example, you can share with your connections, all LinkedIn members, or all LinkedIn members and your Twitter account (if you’ve set one up).

  • Updates containing mentions will be shared just like any other update.
  • The member mentioned will receive a notification on linkedin.com and by email.
  • The update may be shared with the network of the person being mentioned.

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How Do I Remove A Mention?

A mention of your name can be removed by moving your cursor over your name in the update, and then clicking remove. This will remove the link to your profile page and no additional notifications will be received for this update. The person who mentioned you won’t be notified.

How Do I Unsubscribe from Emails About Mentions?

The settings for this email can be changed from the Settings page.
  1. Move your cursor over your name at the top of your homepage and select Settings.
  2. Click the Communications tab in the bottom left and click Set the frequency of emails.
  3. Click Notifications and find the Mentions section.
    • Mentions emails can be set to No Emails to turn them off or to Individual Emails to receive notifications each time you’re mentioned.

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A  shout out to Carrie Schochet, Executive Recruiter at the The Overture Group, LLC, for allowing me to use her name and profile as an example for my blog post. Thank you!  The “How To’ section was completed from information in the LinkedIn Help Center.

If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Googlecircles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, LinkedIn, Social Media Marketing

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

[Infographic] The LinkedIn Profile–Insight Into the Users of the Professional Networking Powerhouse


Are you surprised that 61% of 500 Americans surveyed by Lab42 chose LinkedIn for professional networking over Facebook at 22%? Probably not. What is surprising to me is that 35% of users check-in daily and 42% update their profile regularly. Only 6% check-in less than once a month. It wasn’t that long ago that professional networking meant printing off your resume, attending job fairs and scheduling coffee dates with old co-workers or friends of friends who could help you land your next dream job. This is not the case anymore. As of January 9, LinkedIn boasts over 200 million members with representation in more than 200 countries and territories. 74 million coming from the United States. Wow.

Check out this infographic by Lab42 to see how these 500 Americans surveyed utilized their profile and to see if they valued LinkedIn as a professional networking too.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, LinkedIn, Marketing, Social Media Marketing

New LinkedIn Feature: Add Groups to Company Pages and a How To


LinkedIn-love-imageA LinkedIn Company Page allows you to learn more about a company you are interested in.  For a business, it’s the opportunity to tell your company’s story, highlight your products and services, share articles, press coverage, career opportunities and drive word of mouth at scale. For millions of professionals, a Company Page is a place to explore companies of interest, get the latest company updates and industry news, research products & services and learn about job opportunities. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.

If your company doesn’t have a LinkedIn Company Page yet and wants to set up a page, first check out the requirements to add a Company Page and read the basics on how to add a Company Page. (You can also contact me for help!) For more detailed information, download LinkedIn’s Guide to your Company Page.

Why Add Featured Groups to Your Company’s Page?

  • Gives you the opportunity to showcase staffing organizations or associations’ groups you are a part of or manage.  If you are affiliated with a particular organization, it may build credibility if a potential prospect or candidate sees you display it on your page.
  • Highlight a particular specialty your firm has. If you are participating in an industry-specific group (such as Social Media Marketing), it can help draw attention to your expertise in this area.
  • A great way to highlight community ties. If your firm prides itself on its community ties and you participate in a specific group for your community, consider adding it as a Featured Group.

Here’s How To Add a Featured Group:

First of all, to add a group to your Company Page, you must be both the Company Page administrator and a member of the group you want to add. You can add up to 3 groups per Company Page.

1. Go to your Company Page.

2. Click Edit at the top of the Home tab.

Fullscreen capture 12302012 15126 PM.bmp4. Scroll down to the Featured Groups section.

5. Start typing the name of the group you’d like to add (Please note that your groups will appear in the order in which they are listed while you’re in the edit mode.)

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6. Click ‘Publish’ in the top right corner after you add your group (s). Once you have added Featured Groups to your page, it will add the list to your right sidebar in the bottom for visitors to see.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing