Category Archives: Marketing

LinkedIn: How to Share Ideas, Questions, Articles and Website Links and Why It’s a Good Idea


TLinkedIn-love-imageips on Using the LinkedIn Status Bar for Marketing

LinkedIn is a great platform  to use for both personal and corporate brand awareness.  It operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. If you’re not optimizing your profile and taking advantage of one of the many ways to draw attention to your profile or company page, then you should pay close attention because I’m going to give you several ways to use the LinkedIn status bar for marketing. Here we go:

1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it in the status bar. It will then be shared in your LinkedIn network and Twitter (if you want to do so).  Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.

I digress for just a minute. Here are some thoughts sharing updates through LinkedIn to Twitter at the same time.

I’m not a big fan of publishing your status updates to your personal Twitter account via LinkedIn for every status update unless the majority of your Twitter followers are colleagues and like minded individuals. Why, you ask? You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter.  Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.

2. Increase the reach of a press release – When you send out a press release, you can post it through the LinkedIn status bar with a link to the complete news release and your network(s) will get the information that way. Again, your connections can share, like and comment on the status and their networks will get the press release information too.

3. Media coverage or bylined articles – If you  or your company are covered by the media or you write an article for an industry publication, post it to the status bar. Include the link to the article and ask your network to like, share and comment. You would be surprised by the number of people that will help you out if you just ask. If a colleague is mentioned in the article, you can “mention” them or their company by using the @ in the status bar and they will get a notification from LinkedIn they were tagged. More on mentioning companies or people in status updates in this earlier blog post.

4. Promote an event – Hosting an upcoming event or conference or just attending one? In addition to using traditional channels to market your event – write up a short description with a link to the event’s website and send it out through the status bar on your home page or just let people know the event and booth number like in the below screenshot. This post generated 375 views in less than 24 hours (this number is growing by the minute!) and also shows the people behind the V2Soft brand! A good combo for generating engagement.

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V2Soft Screenshot Whos Viewed Your Updates 592014 82939 AM.bmpJust four days later this post is at a whopping 722 views as shown in the below screenshot.

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5. Job Opportunities – Is your organization hiring? Let people know about it by posting an update. Post a brief description of the job and add a link to your careers page. This is a great way to get referrals from your connections!

6. Share Other Information — You can share thoughts, articles or other content-rich websites with others from several places.  You can use LinkedIn Pulse on your home page to share information. The example “How To Generate Qualified B2B Leads With Inbound Marketing, Blogs and… Great post by salesforce.com!” is shown in the below screenshot. I even ‘mentioned’ salesforce.com in my post, so they will get a notification email generated by LinkedIn.

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Whatever you do, don’t do this! It may generate a lot of likes and comments, boost up your profile views for your 15 minutes of fame in the news feed, but it will damage your professional brand in the process. I will hide those posts in my news feed every time. I’m sure I’m not alone.

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How to Post a Status Update on LinkedIn

1. Click into the text box where it says “Share an update” and type in your remark and/or link.

  • Limited to 600 characters maximum.
  • If you choose to update your Twitter status too, only the first 140 characters will be visible on Twitter.
  • Please note: If you have publishing capabilities, there are no limits on word count.

2. To attach a link, type in the URL. Allow a few seconds for a summary to display.

3. To attach a file, click the  paper clip icon on the top right. You can attach files such as PDFs, Word documents, and JPEG images.

  • The size limit for an upload is 100 MB
  • Uploaded images cannot be resized.
  • Your update can include either a file with text, or a link. You cannot share both a file and a link in the same update.

4. Select an option under Share with:

  • Select Public to show the update to everyone in your extended network including your 1st, 2nd, and 3rd degree connections.
  • Select Connections to show the update to only your 1st degree connections.
  • Select Public + Twitter to have your update visible on both your LinkedIn and Twitter accounts. Note: Only the first 140 characters will be visible on Twitter. You can learn more about Twitter on LinkedIn.

You can manage your Twitter settings from the Profile section of your Privacy & Settings page.

An update will be broadcast to your network’s homepage feed. You can select who can see your activity:

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5. Click “Share.”

  • You can also share with groups or individuals once the update is posted. It will show up on your home page under “All Updates” as shown below in my post “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content.” A great article written by Dianna Huff, who is an AMAZING Website Marketing Consultant. Click “share” to post to groups or share with individuals. You can share posts with 1 group or as many groups as you belong.

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Who’s Viewed Your Updates?

An update will remain visible in your side bar under “Who’s Viewed Your Updates” until it is replaced by a more recent update or until it is deleted by LinkedIn. You can even check to see how your update is performing by viewing it on the right hand side of your home page shown below underneath in the screenshot. The 1st circle represents views by your 1st degree connections, 2nd circle represents views by your 2nd degree connections and so on for 3rd degree and out of network views. Also, within each circle you will see different colored dots.  The purple dots will represent ‘views’ and green dots will represent ‘likes’. Hovering over a green dot will show a bubble that will give you more information on the connection or connections who liked your update (you won’t see the viewers, but members who liked/commented.) There is also an option to ‘View Full Conversation’ that you can click on that will take you to the update you have shared. 

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Other Ways of Sharing Updates:

  • From Discussions in your groups.
  • From partner sites like Content Marketing Institute, Wall Street Journal, Forbes or the New York Times.
  • From LinkedIn Pulse.
  • From any webpage when using the LinkedIn Sharing Bookmarklet.
  • From your connections’ updates by liking their posts.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing, Social Recruiting, Twitter

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

4 Ways to Gain Followers on Your LinkedIn Company Page


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If you’re not taking advantage of LinkedIn’s Company Pages, then you’re missing out on a huge opportunity to reach an even broader audience and further brand your business online. It’s an opportunity to share your company story, engage with a captive audience, drive word of mouth at scale and highlight your products and services. So, with that said, once you’ve created a Company Page, you need to grow your follower base to promote your company’s products and services and even recruit talent.  The good news is I’m going to give you four ways to do this. The bad news is that LinkedIn does not make this as easy as it could be by automating this process. Ultimately, doing all four of these tactics will be the most beneficial.

1. Right now, the best and only way to directly invite your connections would be to send them a direct message which would include your link (http://www.linkedin.com/company/yourcompanyname)  to your Company Page. You should also include verbiage about your company and why they should follow.

2. If you haven’t already done so, I’d suggest adding the ‘Follow Company’ button to your website. This is easy to set up and another way to grow your follower base. Find out more about how to do this here.

3. You can also add your Company Page URL (http://www.linkedin.com/company/yourcompanynamehere) to your outbound emails and all marketing communications.

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4. You can create Ad campaigns to promote your Company Page and attract new followers. You can engage in advertising to promote your business, product, service, or job openings, with highly targeted, pay-for-performance ads that drive traffic back to your Company Page. You can find out more about this here.

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5. Make sure your company name and logo are added on your personal profile page.  If you haven’t done so already, make you you select a company from the type-ahead menu when adding a position to your profile. Your logo from the company’s page on LinkedIn will display next to the position listed on your profile. If your company doesn’t have a company page on LinkedIn, no logo will be shown. If a page is created for your company after you’ve created your position, you must edit your position and select the company from the drop down list in order to display the logo. You can learn how to create a company page here.

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If you would like to learn more about LinkedIn Company Pages, you can visit Company Pages Frequently Asked Questions and there will be tons of helpful information about the requirements of adding a company page,  company updates and sponsored updates, administrative functions and career pages. If you don’t have the time to tackle this, you can always contact me to provide a quote.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under LinkedIn, Marketing, Social Media Marketing

[Infographic] 10 Tips For Writing Content That Ranks in 2013


According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, write copy that uses keywords naturally. This, along with some other tips from this infographic, will help you get a higher Google page ranking and turn your readers into customers. And that, my friends, is the whole point. Quality content + smart marketing = conversions.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Google+, Infographics, Marketing, SEO, Social Media Marketing

[Infographic] Google+ vs Facebook–A Guide to Your Brand Page Strategy


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Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. A major factor behind Google+’s growing popularity with businesses may be the integration of Google+ pages with the search engine’s results pages. Google+ can expose brands to the billions of people using Google as a search engine every day—something Facebook just can’t offer. Another unique factor contributing to Google’s growing popularity, is  “Google Hangouts,” which are live streaming video chats that allow you to host more than 2 people within a single chat (which makes it revolutionary, and differentiates it from Skype).

Can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? It’s a well-known fact in the social media marketing world that Facebook works better in B2C than in B2B. But now it looks like companies should start taking Google+ seriously, especially if they are in the B2B technology sector, according to this infographic created by the folks at Pardot, an ExactTarget company. Citing a comparative study of the two social networks conducted by MarketingProfs, Molly Hoffmeister concludes that they tend to attract a completely different crowd, with Google+ appealing to a more niche, tech-savvy audience, primarily male. Whereas, the average Facebook user is pretty evenly split between men and women focusing on personal interactions over brand content.

Here’s a quick guide for the social savvy and newbie alike to get the gist on  some of the key differences between Google+ and Facebook and how to formulate a marketing strategy for these two social giants.  Google+ or Facebook? You decide which is best for your business.  If you end up deciding to add a Google branded page, here’s some help to get started. And, for more help you can check out Google’s blog.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Are Your Facebook Cover Images and Ads Violating Facebook’s 20% Text Rule?


facebook heartFacebook recently has made some changes to the guidelines of cover photo’s, page post ads and sponsored stories in the news feed. Basically, you can’t promote images with more than 20% text in them. How do you know if you’re violating Facebook’s guidelines? In my opinion, it’s hard to tell unless you are a graphic designer and have the natural ability to eyeball the graphics. I found a handy tool that will help you quickly determine if you’re in violation. Facebook will also be releasing a tool to help quickly determine whether your image satisfies the 20% limit. In the meantime, check out the Promotheus app.

With this tool, you can check the “20% of text” compliance of your cover image, promoted page or page post and sponsored stories. As stated in Facebook Advertising Guidelines: ” Cover Photo’s, Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.” Though the guideline says that the restriction relates only to News Feed, we suggest you check your ad images appearing in the sidebar. These ads may appear as sponsored in the News Feed and that might be a problem. This new policy replaces previous policies around calls to action, price or purchase information, etc. It only applies to cover images, feed eligible Page post ads and sponsored stories (including links, offers, and mobile app install units) – it does not apply to market place ads. Additionally, brands can still post images with more than 20% text on their timelines; they just can’t promote them with paid media.

Here’s how to check your images:

1. Type in your Facebook business page URL  or Upload an image.

2. Click ‘Get Image’ or ‘Upload Image.’

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3. Next, click on the area (rectangles) where you have text. The Promotheus app will let you know what percentage of your graphic has text. If you’re 20% or less, you’re all set.

More Cover Photo Guidelines

Just in case you didn’t know, cover photos may not contain the following information:

  • Promotion, price or purchase information. You need an app for that. For example, “40% off,” “Download it at our website,” or “Free cover page design all month.”
  • Contact information. For example, your web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements. For example, Like and Share or an arrow pointing from the cover photo to any of these features.
  • Calls to action. For example, “Get it now” or “Tell your friends.”

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

 

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[Infographic] How Users Interact on Pinterest


Pinterest-Yellow-Brick-Road-InfographicIf a picture is worth a thousand words, then Pinterest is the biggest dictionary. As of recent, Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. An increase of 2,702.2%! It has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in social desktop usage, social web usage and social app usage.

And how do users spend time on Pinterest?  They spend most of their time pinning pictures on their boards, 83.9%, followed by liking other pins (15.5%). The engagement on Pinterest is not that strong, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users. In terms of gender, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%. It has been proven that more women than men spend money online. A large portion of women even buy all their clothes on the Internet. In fact, Pinterest pins with prices get 36% more likes than those without.

If you’re looking for interaction and traffic, then Pinterest is not such a bad option to pursue. The site has a strong community and is steaming with activity. You can easily strike up a following if you’re active. This infographic will give you some detail on how users are interacting with pins, boards, other users and brands on Pinterest in order to grow your following on this social networking site.

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As a side note, over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData) If you have a Pinterest business page, you can add a Pinterest app to your Facebook business page for free. Check out Woobox, the #1 provider of page apps for Facebook.  It’s a free tool and the process is simple to connect the two accounts. Also, if you do have a Pinterest business page, feel free to leave your page URL in the comments section. I’ll be sure to check out all the pages. Virtual networking is another great way to build your followers and increase the awareness of your brand.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, Marketing, Pinterest, Social Media Marketing