Category Archives: Pinterest

Promote Your Brand Through Pinterest Contests to Gain Exposure


If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand. Really, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Research indicates that Pinterest is more effective at driving traffic to websites than any other social platform, even Facebook.

Here is why you should run a contest on Pinterest:

Several brands have already started launching contests using Pinterest. The idea is to get users to create a pinboard on their own account to demonstrate what they love about your brand, products or services.  Here are two examples:

Zulily “Win $100 Cash – Pin to Win Contest”

Zulily’s  “Pin to Win” contest got customers to create a board on Pinterest and pin items for their kids’ fall wardrobe from the Zulily website. They even incorporated Twitter into the marketing mix by adding the hashtags #zulily and #fall in each caption. Here’s the gist of the contest.

  • Follow Zulily on Pinterest
  • Sign up for their emaill list, unless already subscribed
  • Users created a pinboard called ”Kids’ Fall Essentials”
  • Users pinned one of  “Fall Essentials Pinables” to their board
  • Users pinned at least 20 kids’ fall essentials from Zulily
  • Included #zulily and #fall in the caption of each pin
  • Users submited board’s URL and kept pinning until the contest ended on 8/10
  • Winner received $100.00

Victoria’s Secret Most Repins/Votes Contest

In this type of contest, entrants create pinboards/pins based on contest rules. Users like/repin or vote on the entries, and as the name suggests, eh entry with the most votes wins. Take a look at how Victoria Secret ran this contest.

World-famous brand of women’s wear Victoria’s Secret is making great use of Pinterest contests. After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria’s Secret launchedanother alluring Pinterest challenge: My Victoria’s Secret Summer, from July 6, 2012 to August 20, 2012.

To participate in the contest, users have to go to the contest details page at Victoria’s Secret Facebook page. Participants then pin at least three images from the Victoria’s Secret fan page or website and create a pinboard.

The six best pinboards are selected, and the one that receives most votes wins the grand prize. Victoria’s Secret has also created a detailed set of terms and conditions for the contest, which is a great thing in order to protect the company in case of any disputes.

The best thing is, Victoria’s Secret is not only promoting their products, but also is increasing traffic to their Facebook fan page and website through the contest. This is an excellent strategy to maximize the returns on your contest, while also making the contest more interesting for participants.

Here are the details of the contest:

  • Create a Pinterest board and name it “My Victoria’s Secret Summer.”
  • Pin the entry image from Victoria’s Secret Facebook page, at least three images from VictoriasSecret.com, and summer-inspired pics to your pinboard.
  • Once done, submit email-id and the board’s URL on Victoria’s Secret Facebook page.
  • A panel of judges, including Victoria’s Secret model Candice Swanepoel, will select six finalists from all eligible entries.
  • The finalist entries will be displayed on the Victoria’s Secret Facebook page and visitors will vote for the grand-prize winner.

Prize: One grand-prize winner will receive a $1,000 Victoria’s Secret gift card. Five first-prize winners will each receive a $200 Victoria’s Secret gift card.

Check out how other businesses are using Pinterest in their social media marketing strategies. Pinterest has dedicated a board focusing solely on businesses that are running contests on Pinterest. Check it out! http://pinterest.com/pinterestbiz/pinterest-contests/

Pinterest Contest Best Practices

  • Review Pinterest’s terms and conditions before creating your contest.
  • Set goals and objectives you want to achieve with your Pinterest campaign.
  • Create a contest with your target audience and goals in mind.
  • Choose a prize that will excite and engage your audience.
  • Have clear and simple participation rules.
  • Create an attractive landing page, clearly describing your contest, including terms and conditions. Encourage social sharing of the contest.
  • Utilize your existing audience to promote the contest, blast out the contest to your email lists, blog, Facebook/Twitter or other social media presence.
  • Make sure that images are repinnable and linked to the correct landing pages.
  • Utilize pin descriptions to include clear copy. This will help you reach a wider audience—beyond the first repin.

If your business has had success in crafting contests for Pinterest, please share your successes and “lessons learned” with us!

Source: Social Media Examiner

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Filed under Branding, Pinterest, Social Media Marketing

Social Media Comic: The Social Media Timesink


 

Are you experiencing social media overload? Check out this funny comic that I stumbled upon on Soc Med Sean’s blog. This is totally me on a day to day basis…ha!

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Filed under Blogging, Facebook, Humor, Life in General, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads


The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts

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Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] From Pinterest to Purchase


All eyes were on Pinterest this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. If you haven’t heard of Pinterest, it is a social bookmarking tool used to share or “pin” photos found on the web to virtual bulletin boards. The photo’s can be categorized into “collections” or boards. Think of it like an interactive, shareable scrapbook. Like most social networks, you can follow other users (like BrandLove, LLC), share their content, make comments, and tag users. Similar to a Twitter stream, you get real-time updates of what the people you follow are pinning. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue and should I add Pinterest to my social media marketing strategy?  Vision Critical research in collaboration with Emily Carr University looks at the relationship between pinning and purchase. This infographic represents a survey taken of 500 Pinterest users and their pinning habits from the US, Canada, UK and Australia. Click the image below for an infographic representation of the survey results.

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Filed under Infographics, Pinterest, Social Media Marketing

Totally Rad Retro Video’s of Facebook, Twitter, Google, Pinterest, DrawSomething and Angry Birds.


As requested, more flashback videos created by Squirrel Monkey. They are creating some funny videos showing how the most popular technology would have looked in the 80’s and 90’s—from the re-creation of the dial-up Facebook instructional video to an amazing rendition of Google and Twitter in BBS mode. Also, an 8-bit sensibility to spoof popular apps like Angry Birds and DrawSomething. If you’re wondering where LinkedIn is, you can find the 80’s rendition in an earlier blog post here.

Check them all out:

Facebook in the 1990’s.

Twitter in the 1980’s. 

Google in the 1980’s. 

If Angry Birds Were a Home Computer Game in the 1980’s.

Pinterest in the 1990’s.

If DrawSomething Were an Old PC Game.

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Filed under Facebook, Google+, Humor, LinkedIn, Pinterest, Social Media Marketing, Twitter, Videos, YouTube