Category Archives: SEO

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

[Infographic] 10 Tips For Writing Content That Ranks in 2013


According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, write copy that uses keywords naturally. This, along with some other tips from this infographic, will help you get a higher Google page ranking and turn your readers into customers. And that, my friends, is the whole point. Quality content + smart marketing = conversions.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Google+, Infographics, Marketing, SEO, Social Media Marketing

[Infographic] The New Face of SEO: How SEO Has Changed


The following infographic from Fuzz One has hit the nail on the head on the latest SEO best practices. It details both the OLD vs. NEW approaches to SEO and has outlined today’s SEO in a clear visual representation. To me, SEO is confusing and I actually understood what they are saying without having to reread it a dozen times, however, if you’re scratching your head and wondering what the heck SEO is, I’m including a definition so hopefully the infographic will make more sense.

WHAT IS SEO?

SEO, the acronym stands for Search Engine Optimization. It is the process of getting traffic from the “free,” “organic or unpaid,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. As a digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Hopefully, that helps. Ever onward.

Like everything in the world of digital marketing, it changes within a blink of an eye and so has SEO. It is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimization for search engines. The infographic should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Check it out.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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