Category Archives: Twitter

LinkedIn: How to Share Ideas, Questions, Articles and Website Links and Why It’s a Good Idea


TLinkedIn-love-imageips on Using the LinkedIn Status Bar for Marketing

LinkedIn is a great platform  to use for both personal and corporate brand awareness.  It operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. If you’re not optimizing your profile and taking advantage of one of the many ways to draw attention to your profile or company page, then you should pay close attention because I’m going to give you several ways to use the LinkedIn status bar for marketing. Here we go:

1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it in the status bar. It will then be shared in your LinkedIn network and Twitter (if you want to do so).  Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.

I digress for just a minute. Here are some thoughts sharing updates through LinkedIn to Twitter at the same time.

I’m not a big fan of publishing your status updates to your personal Twitter account via LinkedIn for every status update unless the majority of your Twitter followers are colleagues and like minded individuals. Why, you ask? You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter.  Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.

2. Increase the reach of a press release – When you send out a press release, you can post it through the LinkedIn status bar with a link to the complete news release and your network(s) will get the information that way. Again, your connections can share, like and comment on the status and their networks will get the press release information too.

3. Media coverage or bylined articles – If you  or your company are covered by the media or you write an article for an industry publication, post it to the status bar. Include the link to the article and ask your network to like, share and comment. You would be surprised by the number of people that will help you out if you just ask. If a colleague is mentioned in the article, you can “mention” them or their company by using the @ in the status bar and they will get a notification from LinkedIn they were tagged. More on mentioning companies or people in status updates in this earlier blog post.

4. Promote an event – Hosting an upcoming event or conference or just attending one? In addition to using traditional channels to market your event – write up a short description with a link to the event’s website and send it out through the status bar on your home page or just let people know the event and booth number like in the below screenshot. This post generated 375 views in less than 24 hours (this number is growing by the minute!) and also shows the people behind the V2Soft brand! A good combo for generating engagement.

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V2Soft Screenshot Whos Viewed Your Updates 592014 82939 AM.bmpJust four days later this post is at a whopping 722 views as shown in the below screenshot.

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5. Job Opportunities – Is your organization hiring? Let people know about it by posting an update. Post a brief description of the job and add a link to your careers page. This is a great way to get referrals from your connections!

6. Share Other Information — You can share thoughts, articles or other content-rich websites with others from several places.  You can use LinkedIn Pulse on your home page to share information. The example “How To Generate Qualified B2B Leads With Inbound Marketing, Blogs and… Great post by salesforce.com!” is shown in the below screenshot. I even ‘mentioned’ salesforce.com in my post, so they will get a notification email generated by LinkedIn.

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Whatever you do, don’t do this! It may generate a lot of likes and comments, boost up your profile views for your 15 minutes of fame in the news feed, but it will damage your professional brand in the process. I will hide those posts in my news feed every time. I’m sure I’m not alone.

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How to Post a Status Update on LinkedIn

1. Click into the text box where it says “Share an update” and type in your remark and/or link.

  • Limited to 600 characters maximum.
  • If you choose to update your Twitter status too, only the first 140 characters will be visible on Twitter.
  • Please note: If you have publishing capabilities, there are no limits on word count.

2. To attach a link, type in the URL. Allow a few seconds for a summary to display.

3. To attach a file, click the  paper clip icon on the top right. You can attach files such as PDFs, Word documents, and JPEG images.

  • The size limit for an upload is 100 MB
  • Uploaded images cannot be resized.
  • Your update can include either a file with text, or a link. You cannot share both a file and a link in the same update.

4. Select an option under Share with:

  • Select Public to show the update to everyone in your extended network including your 1st, 2nd, and 3rd degree connections.
  • Select Connections to show the update to only your 1st degree connections.
  • Select Public + Twitter to have your update visible on both your LinkedIn and Twitter accounts. Note: Only the first 140 characters will be visible on Twitter. You can learn more about Twitter on LinkedIn.

You can manage your Twitter settings from the Profile section of your Privacy & Settings page.

An update will be broadcast to your network’s homepage feed. You can select who can see your activity:

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5. Click “Share.”

  • You can also share with groups or individuals once the update is posted. It will show up on your home page under “All Updates” as shown below in my post “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content.” A great article written by Dianna Huff, who is an AMAZING Website Marketing Consultant. Click “share” to post to groups or share with individuals. You can share posts with 1 group or as many groups as you belong.

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Who’s Viewed Your Updates?

An update will remain visible in your side bar under “Who’s Viewed Your Updates” until it is replaced by a more recent update or until it is deleted by LinkedIn. You can even check to see how your update is performing by viewing it on the right hand side of your home page shown below underneath in the screenshot. The 1st circle represents views by your 1st degree connections, 2nd circle represents views by your 2nd degree connections and so on for 3rd degree and out of network views. Also, within each circle you will see different colored dots.  The purple dots will represent ‘views’ and green dots will represent ‘likes’. Hovering over a green dot will show a bubble that will give you more information on the connection or connections who liked your update (you won’t see the viewers, but members who liked/commented.) There is also an option to ‘View Full Conversation’ that you can click on that will take you to the update you have shared. 

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Other Ways of Sharing Updates:

  • From Discussions in your groups.
  • From partner sites like Content Marketing Institute, Wall Street Journal, Forbes or the New York Times.
  • From LinkedIn Pulse.
  • From any webpage when using the LinkedIn Sharing Bookmarklet.
  • From your connections’ updates by liking their posts.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing, Social Recruiting, Twitter

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

the-cmos-guide-to-the-2014-social-landscape_532b26d0144c1_w1500

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] Social Media Drives Revenue


Eventbrite has put together the below infographic from the 2012 social commerce report, providing insight into social media values around the globe. Here’s what they found:

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue. Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. The value of a share across all social networks went from $1.78 in 2010 to $3.23 (an increase of 81%) largely due to Facebook.

Value of a “share” by social network in US dollars:

  • Facebook – $4.15 ($2.52 in 2010. An increase of 65%)
  • Twitter – $1.85 ($.043 in 2010. An increase of 330%)
  • LinkedIn – $0.92 ($0.90 in 2010. An increase of 2%)

If you’re interested in the numbers from the 2010 social commerce report, you can view it here.

Other Highlights:

  • Facebook drives the most revenue
  • Twitter drives the most traffic
  • The revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook and France performing best for LinkedIn.

How They Did It

Eventbrite used a custom suite of social analytics tools that they developed. They’re reporting tracks and analyzes not only which sharing options their users leverage, but also where on their site each share action takes place. These tools also tie back into their conversion funnels, so they are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, they can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase. For the purposes of this report, Eventbrite defines social commerce as transactions that are driven through sharing on Facebook, Twitter and LinkedIn.

So despite all the recent talk of social spam and share fatigue – there is real money to be made in adding share buttons on your product and purchase pages. If you haven’t rolled out share buttons on your product and purchase pages, now’s the time to do it.

This infographic from Eventbrite takes a closer look at how social media drives revenue.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Social Media Marketing, Twitter

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business


Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

The Benefits of Creating a Twitter List and a “How To”


The Many Benefits of Twitter Lists

I love using lists. It’s like all our favorite people in ONE place. The crème de la crème of your social network. When you start following tons of people, chances are, your stream just keeps flooding with all kinds of tweets. It becomes difficult to read all the important and helpful tweets in between the “noise.” The solution for this is to make a list. Currently you are allowed to create up to 20 lists, and each list can include up to 500 users. So, theoretically, there is room to include as many as 10,000 people on your lists.

Lists Organize Who You’re Following

They allow you to easily categorize the people and accounts you’re following on Twitter. You decide what the theme of each List is or if there’s even a theme at all. Lists are a great way to split who you follow along the lines of work and play, by topic, or by relation to you. Remember: the quality of the lists you’re on is more important than the number of lists you’re included on. Being on a respected person’s “Best Web Designers I Know” list can be of more value than being on 10 “Nice People” lists from random strangers.

Lists make Twitter Easier To Use

Twitter Lists reduce the clutter and make Twitter itself easier to use because you no longer need to read everyone’s tweets in one stream of information. Instead, you can divide that stream into separate streams that are easier to follow and more focused on topics that you create. Also, keep your Lists small, so their easier to read and it doesn’t defeat the purpose of creating a List. For best usage, aim for medium-sized lists (between 20 and 200 names). If you just have 2 people on a list, you might as well just visit those people’s Twitter profile pages to view their tweets. And if you include 400 users, it is unlikely that you’ll be able to keep up with all of their tweets.

Lists Save You Time

By making your Twitter Lists public, you’re sharing them with everyone else. If you create Lists that are valuable to other people, they will follow your Lists instead of taking the time to create their own. Also, by filtering tweets, you have a content provider providing a constant stream of retweetable material. 

It is a Way of Showing Gratitude

When you list someone, it shows that you value their tweets and read their content. It’s a form of appreciation on Twitter, a gesture of gratitude. You might get listed back too. Do not feel compelled to reciprocate being put on a list, but feel free to thank the person if being included is a compliment to your relationship or competence in your field.

How to Create a Twitter List
1. Click on “Lists”

2. Click “Create List.”

3. Choose List Name.

  • According to Twitter, your list name  cannot exceed 25 characters, nor can they begin with a number
  • Keep your list private until you want your list to be public and you’ve notified the people you’ve added to your list.

Managing Your Lists

Now that you’ve created your first List, a link to that List should appear in the Lists area in the sidebar of your Twitter profile. When you click that link to visit one of your Lists, there will be links to edit or delete the List (shown below). Click “Edit” to add or remove people or click “Delete” to remove the list.

4. Add or Remove people from your lists. (Refer to screenshots below.)

  1. Click the person icon drop-down menu on a user’s profile.
  2. Select Add or remove from lists. (You don’t need to be following a user to add them to your list.)
  3. A pop-up will appear displaying your created lists. Check the lists you would like to add the user to, or uncheck the lists you’d like to remove the user from.
  4. To check to see if the user you wanted to add was successfully included in that list, navigate to the Lists tab on your profile page. Click the desired list, then click Members. The person will appear in the list of members.

Congrats, you’re done! Play around with lists and think of them as works in progress instead of tablets written in stone. Create them, add people, take people off, delete a list, and create new ones. They are tools to be used, not measures of yours or other people’s worth.

Use your expertise and knowledge of your field to craft a high quality list and then submit it to Listorious and other Twitter List directories so that others can benefit from your work and talent. Be sure to choose appropriate tags and write a list description that best captures its content.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Marketing, Social Media Marketing, Twitter