Category Archives: YouTube

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business


Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

Social Media Comic: The Social Media Timesink


 

Are you experiencing social media overload? Check out this funny comic that I stumbled upon on Soc Med Sean’s blog. This is totally me on a day to day basis…ha!

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Filed under Blogging, Facebook, Humor, Life in General, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads


The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts

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Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] 2012 Social Media Marketing Report


This infographic was created by Patricia Redsicker, based on a 42-page social media marketing industry report created by the people at Social Media Examiner. The report shows how marketers are using social media to promote their businesses. If you’d like to read the whole report, you can download the study here.

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Filed under Facebook, Infographics, LinkedIn, Social Media Marketing, Twitter, YouTube