Tag Archives: business

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

9 Comments

Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

LinkedIn Tip: Signal–A Gem of a Tool for Prospecting and Recruiting


Signal is a feature on LinkedIn that is a gem of a tool for prospecting and recruiting. Signal lets you see and filter updates from LinkedIn professionals who choose to make their updates visible to anyone. Basically, you can see every status update from every person on LinkedIn. Not just your connections or those within a couple degrees of you, but EVERY person on LinkedIn. Why is this so great?  You can then use a targeted keyword search to sort through the statuses to find people talking about topics you want to engage in. You can even sort the results by company, geographic location, industry and many other parameters. This is a great tactic to find and connect with prospects, vendors, partners, employees or employers to build relationships with people that that you would otherwise have no idea are out there because they are not your first level connections. You can also do a search by your name or company name to see if people are talking about you. A great brand check too!

How To Access Signal

You can access it by selecting “Updates” in the master search menu on your profile page under “People” (Search Updates) or by selecting “Signal” in the drop down menu on the “News” tab.

Key Benefits of using Signal

  • Browse real-time updates with content summaries and direct links to the full content.
  • Filter updates to show only those that you care about.
  • Search for keywords, topics, companies or people across the updates stream. (Try your company name and see what comes up!)
  • Save your search and check for updates later.
  • Find trending links and Industry top headlines.
  • See who’s hiring. (Type in ‘hiring’  or ‘jobs’ in the search area)

Overall, LinkedIn Signal is a time-saver and an information goldmine. It’s easy to use, but easily overlooked. Have you used Signal before? If so, how has it helped you? What other ways would you recommend professionals use Signal? Please post your answers in the comments section.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

2 Comments

Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

Pinterest Rolls Out Business Pages. Pintastic News!


On November 14, 2012, Pinterest rolled out business pages in an effort to help more businesses provide great content on Pinterest and make it easy to pin from their websites.  There are two ways that you can get your Pinterest business page up and running. First, if your organization is new to Pinterest, sign up  for a business account. Second, you can convert your existing personal account by following the steps on the business site.

There are four things that you need to be aware of:

1. New Business Terms. Basically, there are now two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They are half as long, the language is simplified and they are offering “translations” of the legalese language.

2. Add new buttons and widgets. Integrate the Pin It buttonFollow buttonProfile widget, or Board widget  to get more engagement from pinners and traffic back your site. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.

3. Verify your website. After you’ve signed up on Pinterest or converted your account, you’ll need to verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.

4. Access to upcoming features. The Pinterest blog was very vague about what these upcoming features are going to be so there’s not much insight that I can give you. Maybe some metrics?

Now that you have (or will soon have) an official business page on Pinterest, I recommend using pingraphy for scheduling and tracking pins. Also note that Pinterest has published some case studies from the following companies: JetsetterAllrecipesEtsyOrganized Interiors, and Petplan Insurance.  These companies share metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates. You might want to check them out!

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

4 Comments

Filed under Branding, Digital Marketing, Marketing, Pinterest, Social Media Marketing

[Infographic] Social Media Drives Revenue


Eventbrite has put together the below infographic from the 2012 social commerce report, providing insight into social media values around the globe. Here’s what they found:

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue. Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. The value of a share across all social networks went from $1.78 in 2010 to $3.23 (an increase of 81%) largely due to Facebook.

Value of a “share” by social network in US dollars:

  • Facebook – $4.15 ($2.52 in 2010. An increase of 65%)
  • Twitter – $1.85 ($.043 in 2010. An increase of 330%)
  • LinkedIn – $0.92 ($0.90 in 2010. An increase of 2%)

If you’re interested in the numbers from the 2010 social commerce report, you can view it here.

Other Highlights:

  • Facebook drives the most revenue
  • Twitter drives the most traffic
  • The revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook and France performing best for LinkedIn.

How They Did It

Eventbrite used a custom suite of social analytics tools that they developed. They’re reporting tracks and analyzes not only which sharing options their users leverage, but also where on their site each share action takes place. These tools also tie back into their conversion funnels, so they are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, they can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase. For the purposes of this report, Eventbrite defines social commerce as transactions that are driven through sharing on Facebook, Twitter and LinkedIn.

So despite all the recent talk of social spam and share fatigue – there is real money to be made in adding share buttons on your product and purchase pages. If you haven’t rolled out share buttons on your product and purchase pages, now’s the time to do it.

This infographic from Eventbrite takes a closer look at how social media drives revenue.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

3 Comments

Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Social Media Marketing, Twitter

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business


Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

6 Comments

Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

2 Comments

Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing

Attention Facebook Page Admins! Get Simple Answers to Complex Facebook Page Questions. (Free Analytic’s App!)


If you’re a Facebook page admin looking to get your  feet wet in the world of marketing, PageLever recently launched Minilytics — a FREE app for marketers looking for quick answers to the basic marketing questions of your Facebook pages. If you’re struggling to identify how to get the most value from your Facebook page because you don’t know who your fans are, how to reach them or when to reach them, Minilytics  is a great solution. This basic analytic’s tool is a great way to get answers specific to YOUR Facebook pages: your best time to post, the number of fans your posts reach, the most popular kind of content to post for your fans and an analysis of the demographics of your fan base.

At the moment, Minilytics provides you with 4 important metrics based on your past performance, to help you adjust your strategy. You should know that the point of this tool is not to dive into deep data but to get a quick overview of how your page content is doing. It’s great for people that want to be aware of their performance but find other analytic services or even Facebook Insights too overwhelming. The tool is completely free and all you have to do is connect your Facebook account. If you’re looking for a more advanced analytics tool, check out the paid version, PageLever.

So, let’s look at the 4 metrics offered here (not in order):

How many Fans am I reaching?

Of course, one of the essential metrics in Facebook Marketing is Reach, or how many people your posts are actually reaching. It is said that the average is around the 20%, which doesn’t necessarily mean you should expect that. The below screenshot represents the performance of BrandLove’s last 7 Facebook posts. My average reach is 40.2% of my fans without any paid advertising. It also shows the mininum reach and maximum reach.

Who are my Fans?

“Who are my fans” is basically a quick snapshot and more visual version of the “Who you reached” charts provided by Facebook Insights. With the Minilytics version, you can easily read the gender and age groups. Do you think you’ll be surprised by the results of your fan base?

Best Type of Post?

In this case, Minilytics is gathering data from the last 100 posts to analyze what type of post is performing best with your audience. “Type” meaning your media, photos, videos, status or links. If you haven’t posted a certain “type,” maybe you haven’t posted any videos–Minilytics will not have any idea how those types of posts would have performed–so they are ignored for the calculation. On a side note, if you are only posting links at this time, I would highly recommend experimenting with photo’s and video’s since they have the highest reach and are the most engaging types of posts. MTV India found that photo albums increased clicks by 1290%. Seriously.

Best time to post?

Minilytics calculates this report based on the time when your Fans commented in your last 100 posts. This is valuable information if you’re looking to find premium times to post your updates. After all, your Facebook business page should be all about engaging with your fans, right?

Your report is ready!

You also have the option to print, download or get a link for your report. For some reason, there was an error with my report so I couldn’t capture a screenshot of the actual report.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

2 Comments

Filed under Digital Marketing, Facebook, Marketing, Mobile Marketing, Social Media Marketing