Tag Archives: Facebook Marketing

Facebook Tip: Link Your Blog to Your Facebook Page to Drive Traffic (Free App!)

One advantage to the Facebook business page is the featured App tabs located just below your cover photo. Even if you’re tweeting and updating your Facebook business page status with your latest blog content (ahem — you should be if you’re not!) This FREE Application Tab, brought to you by Networkedblogs.com, is simple and easy to install and makes a great addition to your Facebook business page. One more way to drive traffic to your blog and get your articles read!

Ok, as promised, here’s what to do:

1. Log  into your Facebook account and on your Facebook business page, and in another window have your blog open (so you can quickly copy and paste the URL).

2. Visit networkedblogs.com and at the top right, click where it says, “Add Your Blog.”

3. You’ll be asked to log in with Facebook – do that.

4. Logging in will bring you to a page that lets you Register a Blog. Type or paste in the full URL of the blog, i.e. http://www.brandlovellc.wordpress.com.  Click “Next.”

5. Now you’ll be asked to fill in a bit more info, including the title of the blog, a brief description, a few tag words, etc. The “feed” address to the blog should be automatically entered.

6. When you finish, you’ll be brought to a page about the blog. On the left hand side of the screen under “Blogger Tools” you’ll see the word, “Syndication.” Click that, then go check your email for a verification email. Click where indicated in the email and you’ll be brought to another networkedblogs.com page.

7. Click on the “Blogger Dashboard” in the upper right hand corner; then in the menu under your blog, next to Publish, select Add to Facebook Page. Select the page you want to add your blog to and click the blue “Add Page Tab” button.

8. Head over to your Facebook business page, refresh the page if needed, and you’ll see a tab that says “Blog.” Click on the tab and you’ll be able to choose which blog (yours!) to appear on the page. If there are photos/graphics on your blog posts, the list of recent post excerpts will appear with thumbnails (as shown), giving your Blog tab on Facebook a clean, professional look and offering readers another way to engage with your words.

Keep in mind, not everyone clicks on App Tabs. To make sure everyone sees your new blog post on Facebook, post a Facebook status update with your article and include the shortened link to your newest content each time you blog. You can even take a screenshot of your blog article and post a picture of it for a higher ‘reach’ to your audience. See example below.

If you found this article helpful and are not already a fan of BrandLove, LLC Facebook Fan Page, please follow the link and “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!


Filed under Blogging, Facebook, Social Media Marketing

[Promote Yourself] It’s Your Turn to BRAG YOUR BLOG to Create Brand Awareness and Drive Traffic!

As a way of showing gratitude to my loyal readers, I’ve created a forum for you to BRAG YOUR BLOG so you’ll get greater exposure from all my readers and Facebook fans if you choose to post there too. This is an opportunity for YOU to tell us how great your blog, podcast, videos or other content is in the comments section below. You’ve spent a ton of time researching and writing your blog post for the world to see and, hopefully, share. Even the best articles need help getting noticed so the only people reading your blog posts aren’t you and your subscribers. Promoting your blog post is vital to driving social media engagement for your article which will lead to traffic back to your blog.   What good is great content if no one knows you’re out there? Don’t be shy, it’s all about YOU!

I also have a BRAG YOUR BLOG going on right now on my Facebook fan page if you want to check it out and promote yourself there too.


Filed under Blogging, Digital Marketing, Facebook, Marketing, Social Media Marketing

[Infographic] The Power of Facebook Advertising

Facebook has just released the below infographic, The Power of Facebook Advertising showing global stats around Facebook usage as well as some insights for Facebook advertising.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

New Facebook Feature: Photo Thumbnails in ‘Notifications’ section of Your Admin Panel

Facebook has added thumbnails to your fan page Admin Panel under the ‘Notifications’ section so you can instantly see which photo your fans are liking and commenting on. This feature has been added to not only the photo’s you’ve uploaded on your business pages, but also includes pictures you’ve liked and commented on other business pages. This is great news! However, I’ve noticed that this feature is only visible on one of the pages that I manage, but not the other. Have you seen this feature yet?

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!


Filed under Facebook, Social Media Marketing

[Infographic] The Influence of Social Media: Turning “Likes” into “Buys”

We are all searching for new ways to turn a “like” “pin” or “follow” or “+1 (you get the picture) into a buy. A new infographic by CouponCabin showcases just how much influence social media has on consumers and what types of companies people are more likely to be loyal to.

Here are a few highlights from the infographic:

  • 45% of Females without children follow brands to keep up with the latest content (44% of Moms, 31% Men)
  • The American community is most loyal to the food and beverage industry (57%)
  • 18% of US social media users are influenced by a “like” or a “follow” by a friend
  • Individuals under 35 (23%) are more likely to be influenced by their friends behavior than a 55 year-old (9%)


Filed under Facebook, Infographics, Social Media Marketing

Facebook Feature Updates: “Reach” Metric to Include Mobile and News Feed Loads Fewer Stories

Facebook recently made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a user scrolls and loads the page’s story according to Facebook.

Reach is the total number of people who have seen a page post within the first 28 days since it was made. Reach is counted when a post is loaded and shown in News Feed. Beginning today, mobile distribution will count toward a page’s total reach. It was previously unclear that reach data was limited to desktop only, so many pages might have been reaching more users than they had thought. However, it seems Facebook will report reach as a combined total, rather than distinguishing between desktop and mobile. 

Facebook made another change this week that will affect reach total. To improve the efficiency of News Feed, Facebook will load fewer stories at a time. When a user scrolls down the feed, more stories will load. Because reach and impressions are counted upon load, the metric previously included impressions that users might not have actually seen. Now insights should more accurately reflect what users have viewed, though it should not affect how many fans will see a page’s post in their feed.

With these changes made at the same time, it is difficult to know whether reach is likely to be higher, lower or the same as it has been in the past. The addition of mobile would make the number higher, but the News Feed change could make it lower. Whether or not these differences will balance each other out is unclear. Have you noticed a decline in your reach metric?

Source: Inside Facebook


Filed under Facebook, Mobile Marketing, Social Media Marketing

Facebook Launches New Feature: Voice Bar

To improve the Page admin experience, Facebook recently launched the voice bar so admins can clearly see whether they’re posting, commenting, and liking from their personal account or as their Page. To change between using Facebook as yourself or as the Page you manage, go to the right top of your Page and click “Voice” and then click “Change to.” I’ve included the below screenshot to hopefully make this more clear. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

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Filed under Facebook, Social Media Marketing

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads

The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts


Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] How to Get More Likes, Comments and Shares on Facebook

Your Facebook business page has the potential to drive a ton of traffic to your website or blog. But, you’re going to have a very difficult time achieving success on Facebook if people are not liking your stories or commenting on them. Wondering how to boost engagement? Then you need to check out this helpful, easy-to-read infographic containing interesting information compiled by Dan Zarrella of HubSpot.

The “Social Media Scientist” compiled information from 1.3 million posts from the top 10,000 most-liked pages on Facebook, in order to find out things like:

  • Timing of posts
  • Length of posts
  • What types of posts get a better response?

Here’s some of the interesting things that he found:

  • Posts published on Saturdays and Sundays get more likes than those posted during the business week.
  • Content posted at 6:00 p.m. tends to get more shares (EST).
  • Content posted at 8:00 p.m. tends to get more likes (EST).
  • Short posts get more likes and longer posts get more shares.
  • Negative posts bring in more comments than positive ones.
  • Photos get more engagement than News Links (the lowest), video or just text.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!


Filed under Facebook, Infographics, Social Media Marketing

Facebook Tip: Scheduling and Editing Your Facebook Posts

If you haven’t heard, you can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals. As of recently, you can edit the copy of your post too. I’ve included a couple of screen shots to help guide you through the process. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support! Now, as promised here’s step by step instructions on scheduling and editing your post.

From your Page’s sharing tool:

  1. Choose the type of post you want to add to your Page
  2. Click the  icon in the lower-left of the sharing tool
  3. Choose the future year, month, day, hour and minute when you’d like your post to appear
  4. Click Schedule

If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

After you’ve scheduled a post to appear on your Page, you can view it in your activity log:

  1. Open your admin panel by clicking Admin Panel in the upper-right corner of your Page
  2. Click Edit Page at the top
  3. Select Use Activity Log

Scheduled posts will appear at the top of your activity log. From here, you can change the time your post is scheduled, publish the post or cancel the post by hovering over it and clicking the  menu. If you want to edit the copy, tag your photo or add the location, click on the photo and choose which option you would like to edit.


Filed under Facebook, Social Media Marketing