Tag Archives: Facebook Timeline Tips

How To Schedule Facebook Posts To Save You Time


facebook-schedule-updates1Like most of us, you’re busy. If you’re having a hard time finding the time to craft Facebook posts to your business page or your posting sporadically, you definitely need to read on.  Take a look at how easy it is to schedule your posts right in Facebook. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to six months in advance in 10-minute intervals. Facebook’s instructions on how to schedule posts are as follows:

  • Once you’ve crafted your update, click the clock icon in the lower left-hand corner of the sharing tool.
  • Select the year, month, day, hour, and minute. All times correspond to the time zone the user is in at the time of this action.
  • Click schedule. It’s that easy.

Sample Post

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Confirmation: You’ll then see a confirmation of the date and time your post is scheduled to publish. Click to view your activity log.

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Activity Log: You can review or cancel any of your scheduled posts by visiting your activity log.

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If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in. You can  see or edit scheduled Page posts from your Page’s activity log. If you want to learn how to schedule posts ‘on the go’ using the Pages Manager app, check out an earlier blog post here.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Facebook

How To Schedule Facebook Posts On The Go With The ‘Pages Manager’ App


Facebook Pages Manager AppPages Manager App officially launched in 2012 with an iOS app (the Android version was released earlier this year), and was designed to let admins check on their Page activity, view insights and respond to their audience from their mobile device. You can keep track of up to 50 company service or product pages from your mobile phone. Before launching this tool, Facebook users who needed to moderate pages had to to use the regular Facebook app, but this didn’t give them any administrative controls. 

Some features included with the app are:

  • The ability to delete a post.
  • Content that can be shared include status updates, links, pictures and other relevant media or content.
  • A push notifications option.
  • The ability to filter and regulate content availability  by making it public or private.
  • Access to private messages which can be responded to under the page name, instead of the administrator’s name.

As of recently, you can now schedule a post directly from the Pages Manager AppIf you haven’t taken advantage of the Pages Manager app, you can download it one of two ways: 

Finally, an app that allows  you the flexibility to manage your pages on the go! As promised, here’s how to schedule a post from your mobile device.

To schedule a post from the iphone or ipad

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner and select the date and time you’d like your post to appear
  3. Tap Schedule > Post

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To schedule a post from the Android phone

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner
  3. Select the date and time you’d like your post to appear and tap Schedule
  4. Tap Schedule at the top right corner

You can view and manage your scheduled posts by tapping on Filter in the top right corner.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

Source: Facebook

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Filed under Facebook, Social Media Marketing

[Infographic] Social Recruiting with Facebook Graph Search


Recruiting Image 2Facebook is testing a feature called Graph Search that helps you find more people that share your interests.  For example, you can explore new places to eat from friends that have similiar interests, plan a trip, start a book club or find a gym buddy. Connect with friends who like the same activities—and meet new people, too. There is currently a waiting list for Graph Search, but you can sign up to get on this list. This infographic, developed by social employee referral management platform, Zao, takes a look at how to use Graph Search as a tool for social recruiting.

If someone were to ask me what platform would I focus on for social recruitment. I would say LinkedIn without a doubt. What is surprising to me, according to this infographic is that 47% of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform. Facebook is  the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s time to start building a Facebook presence for your brand now.

More Facebook Job Hunting Facts

  • 1 in 5 of users have had a friend share a job on Facebook
  • 84% of job seekers have a Facebook profile
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but almost 50% of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through Graph Search might be a better way to target people who might be interested in a new career.

Take a look at the infographic below to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Do you think it as effective as traditional recruiting? Let us know in the comments.

Zao_Social_Recruiting_with_Facebook_Graph_Search

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated! 

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Filed under Digital Marketing, Facebook, Infographics, Social Media Marketing, Social Recruiting

Are Your Facebook Cover Images and Ads Violating Facebook’s 20% Text Rule?


facebook heartFacebook recently has made some changes to the guidelines of cover photo’s, page post ads and sponsored stories in the news feed. Basically, you can’t promote images with more than 20% text in them. How do you know if you’re violating Facebook’s guidelines? In my opinion, it’s hard to tell unless you are a graphic designer and have the natural ability to eyeball the graphics. I found a handy tool that will help you quickly determine if you’re in violation. Facebook will also be releasing a tool to help quickly determine whether your image satisfies the 20% limit. In the meantime, check out the Promotheus app.

With this tool, you can check the “20% of text” compliance of your cover image, promoted page or page post and sponsored stories. As stated in Facebook Advertising Guidelines: ” Cover Photo’s, Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.” Though the guideline says that the restriction relates only to News Feed, we suggest you check your ad images appearing in the sidebar. These ads may appear as sponsored in the News Feed and that might be a problem. This new policy replaces previous policies around calls to action, price or purchase information, etc. It only applies to cover images, feed eligible Page post ads and sponsored stories (including links, offers, and mobile app install units) – it does not apply to market place ads. Additionally, brands can still post images with more than 20% text on their timelines; they just can’t promote them with paid media.

Here’s how to check your images:

1. Type in your Facebook business page URL  or Upload an image.

2. Click ‘Get Image’ or ‘Upload Image.’

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3. Next, click on the area (rectangles) where you have text. The Promotheus app will let you know what percentage of your graphic has text. If you’re 20% or less, you’re all set.

More Cover Photo Guidelines

Just in case you didn’t know, cover photos may not contain the following information:

  • Promotion, price or purchase information. You need an app for that. For example, “40% off,” “Download it at our website,” or “Free cover page design all month.”
  • Contact information. For example, your web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements. For example, Like and Share or an arrow pointing from the cover photo to any of these features.
  • Calls to action. For example, “Get it now” or “Tell your friends.”

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

 

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Filed under Branding, Digital Marketing, Facebook, Marketing, Social Media Marketing

15 Must Know Tips to Rock Your New Facebook Timeline Business Page


1. Know the dates

The new Facebook timeline is set to launch on all business pages March 30, 2012. You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.

2. Create a new Facebook timeline cover image

The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below. Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors! If you need help, Pagemodo is a free service to design professional Fan Pages.

Sample Pagemodo Cover Photo Design

Image dimensions: 851×315

3. Know the Facebook cover image content guidelines (rules)

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

4. No default landing tabs

You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline. Got it? Okay, great! Now here are a few things you CAN do:

  • Maximize use and space of cover image.
  • Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook.
  • Maximize use of the top apps shown underneath your cover photo.
  • Use the apps for call to actions and to engage your fans.
  • Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience

5. Tabs are now Apps!

Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps.

  • 4 apps are always on display underneath your Facebook cover image.
  • You can utilize a max of 14 custom apps on your timeline.
  • Create a custom thumbnail for your app. (see #7 below)
  • Apps have a unique url that can be used to drive traffic to a specific app (see #6 below).
  • You can change the order of the apps by clicking on the pencil to the right of each app and then selecting the app you want to swap it with for that particular spot.

6. Use a unique url in place of landing tabs

Although you can no longer set a default landing tab, you can still easily get around this. Since each app has it’s own unique url you can use the unique url to direct traffic from inside or outside of traffic to a specific app.

I suggest purchasing a unique url that you can use to drive traffic to your Facebook app of choice. The best part of using a domain that you own is that no matter how many times Facebook changes the apps, tabs, timelines, pages or other, you can stick to one or two urls that you use on a regular basis.

7. Create custom thumbnails for apps

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111 x 74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

8. Fans can now send you a private message

You can not message your fans. The messsages are user (fan) initiated. Messages are a good way to encourage one to one communication if you have an interest in doing such with your fans.

9. Milestones

You can set milestones for your business for current, or past dates. This is a great way to highlight key events such as grand opening, ribbon cuttings, launch of new products, new partnerships, business milestones and achievements.

Milestone images are 843 x 403 pixels.

a. Click Milesone in the sharing bar at the top of your page

b. Add a headline, date, location and details

c. Choose to add a photo

d. Click Save

10. Highlighted Posts

You can set any post to be highlighted which means it will take up both sides of the page. This feature enables you to bring special attention to a particular post within the timeline.

11. Pinned Posts

You can set a post to be pinned to the top of the page. Pinned posts will stay on top of your timeline for up to 7 days. If possible, try not to wait the full 7 days before you change out the post unless you have a very important message to share. Chances are you have repeat visitors coming to your page throughout the week. Give them something new and fresh to check out.

2. Like button and interest lists

The like button will now show as “liked” for all fans who have already liked the page.

There are also new interest lists that can be accessed with a simple hover of the like / liked button. You can create your own list as well as subscribe to lists the page owner has created.

Users can also select if they want to see your posts in their timeline right from your Facebook timeline by hovering over the same like button.

13. Know the required image sizes

No need to over complicate this. Note the required image sizes and jot them down on a sticky. Stick it to your computer monitor and you won’t have to look them up or worry about forgetting them.

  • Cover photo: 851 x 315
  • Profile picture: 180 x 180
  • Thumbnail image for apps: 111 x 74
  • Highlighted & milestone images: 843 x 403
  • Images within wall posts display as 404 x 404.

14. It’s what happens after the “like” that matters most

Don’t get too hung up on all these changes. If you are focusing on only “likes” then you have much bigger problems than the Facebook default tab going away.

As I always say, it is what happens after the like that matters most. 

5. Don’t freak out

The worst thing you can do is go into “freak out” mode. If you are completely freaked out over these changes then you really need to do the “double think” on your online marketing strategy. Remember, you do not own Facebook. Facebook can make any changes they see fit, whenever they decide to do so. It is a free platform and although you may have put too much weight into the platform for the success of your business, use the anxiety you feel today as a positive to move at least a few eggs out of the Facebook basket. Putting all your eggs in one basket is never a good thing, particularly when it is a basket you do not own!

Additional Facebook Resources:

Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.

Start setup of a new Facebook Business Page: https://www.facebook.com/pages

Facebook Basics: https://www.facebook.com/help/?page=260315770650470&ref=hcnav

The Facebook Blog: https://blog.facebook.com/

Facebook Marketing Solutions Timeline Page: https://www.facebook.com/marketing

Build Your Brand with Facebook Pages: https://www.facebook.com/help/?page=198605806884743&ref=hcsubnav

Facebook Ads & Business Solutions: https://www.facebook.com/help/?page=195623423828629&ref=hcnav

Facebook Advertising Guidelines: https://www.facebook.com/ad_guidelines.php

Facebook Promotions Guidelines: https://www.facebook.com/promotions_guidelines.php

Facebook Cover Guidelines: https://www.facebook.com/help/search/?q=cover+guidelines

Facebook Pages Guidelines: https://www.facebook.com/page_guidelines.php

Amended Facebook Pages Guidelines for State & Local Government in the United States:https://www.facebook.com/terms_pages_gov.php

Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on pages must adhere to these)

How to make a Facebook milestone: https://www.facebook.com/help/?faq=279680818764230#What’s-a-milestone?-How-do-I-make-a-milestone-for-my-Facebook-Page?

Facebook Community Standards: https://www.facebook.com/communitystandards

Facebook Data Use Policy: https://www.facebook.com/about/privacy/

Facebook Statement of Rights & Responsibilities: https://www.facebook.com/legal/terms

Facebook Apps, Games & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav

Facebook App Basics: https://www.facebook.com/help/?page=222844857728639

Facebook App Guidelines: https://developers.facebook.com/docs/guides/canvas/

Facebook Personal Timeline: https://www.facebook.com/help/timeline

Facebook Safety Timeline Page: https://www.facebook.com/security

Facebook Family Safety Center: https://www.facebook.com/help/safety

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