Tag Archives: Facebook Tips

How To Schedule Facebook Posts To Save You Time


facebook-schedule-updates1Like most of us, you’re busy. If you’re having a hard time finding the time to craft Facebook posts to your business page or your posting sporadically, you definitely need to read on.  Take a look at how easy it is to schedule your posts right in Facebook. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to six months in advance in 10-minute intervals. Facebook’s instructions on how to schedule posts are as follows:

  • Once you’ve crafted your update, click the clock icon in the lower left-hand corner of the sharing tool.
  • Select the year, month, day, hour, and minute. All times correspond to the time zone the user is in at the time of this action.
  • Click schedule. It’s that easy.

Sample Post

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Confirmation: You’ll then see a confirmation of the date and time your post is scheduled to publish. Click to view your activity log.

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Activity Log: You can review or cancel any of your scheduled posts by visiting your activity log.

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If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in. You can  see or edit scheduled Page posts from your Page’s activity log. If you want to learn how to schedule posts ‘on the go’ using the Pages Manager app, check out an earlier blog post here.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Facebook

How To Schedule Facebook Posts On The Go With The ‘Pages Manager’ App


Facebook Pages Manager AppPages Manager App officially launched in 2012 with an iOS app (the Android version was released earlier this year), and was designed to let admins check on their Page activity, view insights and respond to their audience from their mobile device. You can keep track of up to 50 company service or product pages from your mobile phone. Before launching this tool, Facebook users who needed to moderate pages had to to use the regular Facebook app, but this didn’t give them any administrative controls. 

Some features included with the app are:

  • The ability to delete a post.
  • Content that can be shared include status updates, links, pictures and other relevant media or content.
  • A push notifications option.
  • The ability to filter and regulate content availability  by making it public or private.
  • Access to private messages which can be responded to under the page name, instead of the administrator’s name.

As of recently, you can now schedule a post directly from the Pages Manager AppIf you haven’t taken advantage of the Pages Manager app, you can download it one of two ways: 

Finally, an app that allows  you the flexibility to manage your pages on the go! As promised, here’s how to schedule a post from your mobile device.

To schedule a post from the iphone or ipad

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner and select the date and time you’d like your post to appear
  3. Tap Schedule > Post

facebook_pages_manager_scheduling

To schedule a post from the Android phone

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner
  3. Select the date and time you’d like your post to appear and tap Schedule
  4. Tap Schedule at the top right corner

You can view and manage your scheduled posts by tapping on Filter in the top right corner.

BrandLove LLC Phone Screenshot_2013-04-22-22-12-28

If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

Source: Facebook

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Filed under Facebook, Social Media Marketing

[Infographic] Social Recruiting with Facebook Graph Search


Recruiting Image 2Facebook is testing a feature called Graph Search that helps you find more people that share your interests.  For example, you can explore new places to eat from friends that have similiar interests, plan a trip, start a book club or find a gym buddy. Connect with friends who like the same activities—and meet new people, too. There is currently a waiting list for Graph Search, but you can sign up to get on this list. This infographic, developed by social employee referral management platform, Zao, takes a look at how to use Graph Search as a tool for social recruiting.

If someone were to ask me what platform would I focus on for social recruitment. I would say LinkedIn without a doubt. What is surprising to me, according to this infographic is that 47% of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform. Facebook is  the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s time to start building a Facebook presence for your brand now.

More Facebook Job Hunting Facts

  • 1 in 5 of users have had a friend share a job on Facebook
  • 84% of job seekers have a Facebook profile
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but almost 50% of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through Graph Search might be a better way to target people who might be interested in a new career.

Take a look at the infographic below to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Do you think it as effective as traditional recruiting? Let us know in the comments.

Zao_Social_Recruiting_with_Facebook_Graph_Search

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated! 

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Filed under Digital Marketing, Facebook, Infographics, Social Media Marketing, Social Recruiting

Are Your Facebook Cover Images and Ads Violating Facebook’s 20% Text Rule?


facebook heartFacebook recently has made some changes to the guidelines of cover photo’s, page post ads and sponsored stories in the news feed. Basically, you can’t promote images with more than 20% text in them. How do you know if you’re violating Facebook’s guidelines? In my opinion, it’s hard to tell unless you are a graphic designer and have the natural ability to eyeball the graphics. I found a handy tool that will help you quickly determine if you’re in violation. Facebook will also be releasing a tool to help quickly determine whether your image satisfies the 20% limit. In the meantime, check out the Promotheus app.

With this tool, you can check the “20% of text” compliance of your cover image, promoted page or page post and sponsored stories. As stated in Facebook Advertising Guidelines: ” Cover Photo’s, Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.” Though the guideline says that the restriction relates only to News Feed, we suggest you check your ad images appearing in the sidebar. These ads may appear as sponsored in the News Feed and that might be a problem. This new policy replaces previous policies around calls to action, price or purchase information, etc. It only applies to cover images, feed eligible Page post ads and sponsored stories (including links, offers, and mobile app install units) – it does not apply to market place ads. Additionally, brands can still post images with more than 20% text on their timelines; they just can’t promote them with paid media.

Here’s how to check your images:

1. Type in your Facebook business page URL  or Upload an image.

2. Click ‘Get Image’ or ‘Upload Image.’

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3. Next, click on the area (rectangles) where you have text. The Promotheus app will let you know what percentage of your graphic has text. If you’re 20% or less, you’re all set.

More Cover Photo Guidelines

Just in case you didn’t know, cover photos may not contain the following information:

  • Promotion, price or purchase information. You need an app for that. For example, “40% off,” “Download it at our website,” or “Free cover page design all month.”
  • Contact information. For example, your web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements. For example, Like and Share or an arrow pointing from the cover photo to any of these features.
  • Calls to action. For example, “Get it now” or “Tell your friends.”

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

 

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Filed under Branding, Digital Marketing, Facebook, Marketing, Social Media Marketing

[Infographic] Facebook ‘Best Days to Post’ Segmented by Industry


facebook heartWhat is the best time to share content on Facebook for maximum exposure?  Should you post first thing in the morning?  During lunch?  At the end of the workday when people are getting ready to head home? Determining when to post  to get the most engagement is one of the greatest challenges of Facebook page admins. Who’s to say that a post targeted at the retail industry wouldn’t do better on the weekends while a post targeted towards technology fans wouldn’t do better during the work week? Not all Facebook posts are targeted at the same people, so you have to be careful of “general research” about Facebook or any other social media trend. It may not apply to your industry or audience. That’s why this infographic from LinchpinSEO is helpful. The data for this infographic analyzed the user engagement of more than 1,800 Facebook pages from the world’s top brands for the first two months following the implementation to Timeline. The data was collected from April 1 to May 31, 2012 and is organized by industry. For instance, companies considered “general retail” will find more engagement on Mondays (19% above average), whereas nonprofits will see greater success on weekends (14% higher interaction on Saturdays and Sundays.) 

Check out the infographic below and let me know what you think in the comments below.  Do you think you’ll start paying more attention to the timing of your social networking as a result of these findings?

facebook-post-data-ig

On a side note, if you’re not sure how your Facebook page is performing and you’re looking to get your  feet wet in the world of marketing, I wrote a post awhile back about PageLever, who launched an app called Minilytics. Minilytics is a FREE app for marketers looking for quick answers to the basic marketing questions of your Facebook pages. This basic analytic’s tool is a great way to get answers specific to YOUR Facebook pages: your best time to post, the number of fans your posts reach, the most popular kind of content to post for your fans and an analysis of the demographics of your fan base. You can get more information on this tool here.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business


Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube