Tag Archives: Facebook Tips

[Infographic] The Power of Facebook Advertising


Facebook has just released the below infographic, The Power of Facebook Advertising showing global stats around Facebook usage as well as some insights for Facebook advertising.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

Leave a comment

Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

New Facebook Feature: Photo Thumbnails in ‘Notifications’ section of Your Admin Panel


Facebook has added thumbnails to your fan page Admin Panel under the ‘Notifications’ section so you can instantly see which photo your fans are liking and commenting on. This feature has been added to not only the photo’s you’ve uploaded on your business pages, but also includes pictures you’ve liked and commented on other business pages. This is great news! However, I’ve noticed that this feature is only visible on one of the pages that I manage, but not the other. Have you seen this feature yet?

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

5 Comments

Filed under Facebook, Social Media Marketing

Facebook Feature Updates: “Reach” Metric to Include Mobile and News Feed Loads Fewer Stories


Facebook recently made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a user scrolls and loads the page’s story according to Facebook.

Reach is the total number of people who have seen a page post within the first 28 days since it was made. Reach is counted when a post is loaded and shown in News Feed. Beginning today, mobile distribution will count toward a page’s total reach. It was previously unclear that reach data was limited to desktop only, so many pages might have been reaching more users than they had thought. However, it seems Facebook will report reach as a combined total, rather than distinguishing between desktop and mobile. 

Facebook made another change this week that will affect reach total. To improve the efficiency of News Feed, Facebook will load fewer stories at a time. When a user scrolls down the feed, more stories will load. Because reach and impressions are counted upon load, the metric previously included impressions that users might not have actually seen. Now insights should more accurately reflect what users have viewed, though it should not affect how many fans will see a page’s post in their feed.

With these changes made at the same time, it is difficult to know whether reach is likely to be higher, lower or the same as it has been in the past. The addition of mobile would make the number higher, but the News Feed change could make it lower. Whether or not these differences will balance each other out is unclear. Have you noticed a decline in your reach metric?

Source: Inside Facebook

9 Comments

Filed under Facebook, Mobile Marketing, Social Media Marketing

Facebook Launches New Feature: Voice Bar


To improve the Page admin experience, Facebook recently launched the voice bar so admins can clearly see whether they’re posting, commenting, and liking from their personal account or as their Page. To change between using Facebook as yourself or as the Page you manage, go to the right top of your Page and click “Voice” and then click “Change to.” I’ve included the below screenshot to hopefully make this more clear. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

Leave a comment

Filed under Facebook, Social Media Marketing

[Infographic] How to Get More Likes, Comments and Shares on Facebook


Your Facebook business page has the potential to drive a ton of traffic to your website or blog. But, you’re going to have a very difficult time achieving success on Facebook if people are not liking your stories or commenting on them. Wondering how to boost engagement? Then you need to check out this helpful, easy-to-read infographic containing interesting information compiled by Dan Zarrella of HubSpot.

The “Social Media Scientist” compiled information from 1.3 million posts from the top 10,000 most-liked pages on Facebook, in order to find out things like:

  • Timing of posts
  • Length of posts
  • What types of posts get a better response?

Here’s some of the interesting things that he found:

  • Posts published on Saturdays and Sundays get more likes than those posted during the business week.
  • Content posted at 6:00 p.m. tends to get more shares (EST).
  • Content posted at 8:00 p.m. tends to get more likes (EST).
  • Short posts get more likes and longer posts get more shares.
  • Negative posts bring in more comments than positive ones.
  • Photos get more engagement than News Links (the lowest), video or just text.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

6 Comments

Filed under Facebook, Infographics, Social Media Marketing

Facebook Tip: Scheduling and Editing Your Facebook Posts


If you haven’t heard, you can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals. As of recently, you can edit the copy of your post too. I’ve included a couple of screen shots to help guide you through the process. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support! Now, as promised here’s step by step instructions on scheduling and editing your post.

From your Page’s sharing tool:

  1. Choose the type of post you want to add to your Page
  2. Click the  icon in the lower-left of the sharing tool
  3. Choose the future year, month, day, hour and minute when you’d like your post to appear
  4. Click Schedule

If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

After you’ve scheduled a post to appear on your Page, you can view it in your activity log:

  1. Open your admin panel by clicking Admin Panel in the upper-right corner of your Page
  2. Click Edit Page at the top
  3. Select Use Activity Log

Scheduled posts will appear at the top of your activity log. From here, you can change the time your post is scheduled, publish the post or cancel the post by hovering over it and clicking the  menu. If you want to edit the copy, tag your photo or add the location, click on the photo and choose which option you would like to edit.

4 Comments

Filed under Facebook, Social Media Marketing

Facebook Launches New Feature: Editing Comments


As of Thursday, Facebook is now offering the ability to edit your comments. The edit option appears in the form of a small pencil icon on the right side of your comment. Clicking on the pencil will bring up a drop-down menu with the option to edit your comment as well as the option to delete it entirely. If you’re like any of more than 900 million people who have ever used Facebook, then I’m sure there has been a time where you’ve posted a comment you chose to delete.  If you do make changes and save them, the system will add a small “Edited” tag below your comment to indicate to you and others that there have been changes. When you hover above the tag, it’ll say “Show edit history,” and if you click you’ll  get a history of changes made — which should deter jokesters who rewrite their comments and troll their friends. This is great news! If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

Leave a comment

Filed under Facebook, Social Media Marketing