Tag Archives: Facebook

How To Schedule Facebook Posts To Save You Time


facebook-schedule-updates1Like most of us, you’re busy. If you’re having a hard time finding the time to craft Facebook posts to your business page or your posting sporadically, you definitely need to read on.  Take a look at how easy it is to schedule your posts right in Facebook. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to six months in advance in 10-minute intervals. Facebook’s instructions on how to schedule posts are as follows:

  • Once you’ve crafted your update, click the clock icon in the lower left-hand corner of the sharing tool.
  • Select the year, month, day, hour, and minute. All times correspond to the time zone the user is in at the time of this action.
  • Click schedule. It’s that easy.

Sample Post

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Confirmation: You’ll then see a confirmation of the date and time your post is scheduled to publish. Click to view your activity log.

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Activity Log: You can review or cancel any of your scheduled posts by visiting your activity log.

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If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in. You can  see or edit scheduled Page posts from your Page’s activity log. If you want to learn how to schedule posts ‘on the go’ using the Pages Manager app, check out an earlier blog post here.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Facebook

How To Schedule Facebook Posts On The Go With The ‘Pages Manager’ App


Facebook Pages Manager AppPages Manager App officially launched in 2012 with an iOS app (the Android version was released earlier this year), and was designed to let admins check on their Page activity, view insights and respond to their audience from their mobile device. You can keep track of up to 50 company service or product pages from your mobile phone. Before launching this tool, Facebook users who needed to moderate pages had to to use the regular Facebook app, but this didn’t give them any administrative controls. 

Some features included with the app are:

  • The ability to delete a post.
  • Content that can be shared include status updates, links, pictures and other relevant media or content.
  • A push notifications option.
  • The ability to filter and regulate content availability  by making it public or private.
  • Access to private messages which can be responded to under the page name, instead of the administrator’s name.

As of recently, you can now schedule a post directly from the Pages Manager AppIf you haven’t taken advantage of the Pages Manager app, you can download it one of two ways: 

Finally, an app that allows  you the flexibility to manage your pages on the go! As promised, here’s how to schedule a post from your mobile device.

To schedule a post from the iphone or ipad

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner and select the date and time you’d like your post to appear
  3. Tap Schedule > Post

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To schedule a post from the Android phone

  1. Choose the type of post you want to add to your Page
  2. Tapin the lower-left corner
  3. Select the date and time you’d like your post to appear and tap Schedule
  4. Tap Schedule at the top right corner

You can view and manage your scheduled posts by tapping on Filter in the top right corner.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

Source: Facebook

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Filed under Facebook, Social Media Marketing

[Infographic] Google+ vs Facebook–A Guide to Your Brand Page Strategy


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Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. A major factor behind Google+’s growing popularity with businesses may be the integration of Google+ pages with the search engine’s results pages. Google+ can expose brands to the billions of people using Google as a search engine every day—something Facebook just can’t offer. Another unique factor contributing to Google’s growing popularity, is  “Google Hangouts,” which are live streaming video chats that allow you to host more than 2 people within a single chat (which makes it revolutionary, and differentiates it from Skype).

Can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? It’s a well-known fact in the social media marketing world that Facebook works better in B2C than in B2B. But now it looks like companies should start taking Google+ seriously, especially if they are in the B2B technology sector, according to this infographic created by the folks at Pardot, an ExactTarget company. Citing a comparative study of the two social networks conducted by MarketingProfs, Molly Hoffmeister concludes that they tend to attract a completely different crowd, with Google+ appealing to a more niche, tech-savvy audience, primarily male. Whereas, the average Facebook user is pretty evenly split between men and women focusing on personal interactions over brand content.

Here’s a quick guide for the social savvy and newbie alike to get the gist on  some of the key differences between Google+ and Facebook and how to formulate a marketing strategy for these two social giants.  Google+ or Facebook? You decide which is best for your business.  If you end up deciding to add a Google branded page, here’s some help to get started. And, for more help you can check out Google’s blog.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Branding, Facebook, Google+, Infographics, Marketing, Social Media Marketing

[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube

Are Your Facebook Cover Images and Ads Violating Facebook’s 20% Text Rule?


facebook heartFacebook recently has made some changes to the guidelines of cover photo’s, page post ads and sponsored stories in the news feed. Basically, you can’t promote images with more than 20% text in them. How do you know if you’re violating Facebook’s guidelines? In my opinion, it’s hard to tell unless you are a graphic designer and have the natural ability to eyeball the graphics. I found a handy tool that will help you quickly determine if you’re in violation. Facebook will also be releasing a tool to help quickly determine whether your image satisfies the 20% limit. In the meantime, check out the Promotheus app.

With this tool, you can check the “20% of text” compliance of your cover image, promoted page or page post and sponsored stories. As stated in Facebook Advertising Guidelines: ” Cover Photo’s, Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.” Though the guideline says that the restriction relates only to News Feed, we suggest you check your ad images appearing in the sidebar. These ads may appear as sponsored in the News Feed and that might be a problem. This new policy replaces previous policies around calls to action, price or purchase information, etc. It only applies to cover images, feed eligible Page post ads and sponsored stories (including links, offers, and mobile app install units) – it does not apply to market place ads. Additionally, brands can still post images with more than 20% text on their timelines; they just can’t promote them with paid media.

Here’s how to check your images:

1. Type in your Facebook business page URL  or Upload an image.

2. Click ‘Get Image’ or ‘Upload Image.’

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3. Next, click on the area (rectangles) where you have text. The Promotheus app will let you know what percentage of your graphic has text. If you’re 20% or less, you’re all set.

More Cover Photo Guidelines

Just in case you didn’t know, cover photos may not contain the following information:

  • Promotion, price or purchase information. You need an app for that. For example, “40% off,” “Download it at our website,” or “Free cover page design all month.”
  • Contact information. For example, your web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements. For example, Like and Share or an arrow pointing from the cover photo to any of these features.
  • Calls to action. For example, “Get it now” or “Tell your friends.”

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

 

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Filed under Branding, Digital Marketing, Facebook, Marketing, Social Media Marketing

[Infographic] How Users Interact on Pinterest


Pinterest-Yellow-Brick-Road-InfographicIf a picture is worth a thousand words, then Pinterest is the biggest dictionary. As of recent, Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. An increase of 2,702.2%! It has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in social desktop usage, social web usage and social app usage.

And how do users spend time on Pinterest?  They spend most of their time pinning pictures on their boards, 83.9%, followed by liking other pins (15.5%). The engagement on Pinterest is not that strong, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users. In terms of gender, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%. It has been proven that more women than men spend money online. A large portion of women even buy all their clothes on the Internet. In fact, Pinterest pins with prices get 36% more likes than those without.

If you’re looking for interaction and traffic, then Pinterest is not such a bad option to pursue. The site has a strong community and is steaming with activity. You can easily strike up a following if you’re active. This infographic will give you some detail on how users are interacting with pins, boards, other users and brands on Pinterest in order to grow your following on this social networking site.

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As a side note, over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData) If you have a Pinterest business page, you can add a Pinterest app to your Facebook business page for free. Check out Woobox, the #1 provider of page apps for Facebook.  It’s a free tool and the process is simple to connect the two accounts. Also, if you do have a Pinterest business page, feel free to leave your page URL in the comments section. I’ll be sure to check out all the pages. Virtual networking is another great way to build your followers and increase the awareness of your brand.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, Marketing, Pinterest, Social Media Marketing

[Infographic] Facebook ‘Best Days to Post’ Segmented by Industry


facebook heartWhat is the best time to share content on Facebook for maximum exposure?  Should you post first thing in the morning?  During lunch?  At the end of the workday when people are getting ready to head home? Determining when to post  to get the most engagement is one of the greatest challenges of Facebook page admins. Who’s to say that a post targeted at the retail industry wouldn’t do better on the weekends while a post targeted towards technology fans wouldn’t do better during the work week? Not all Facebook posts are targeted at the same people, so you have to be careful of “general research” about Facebook or any other social media trend. It may not apply to your industry or audience. That’s why this infographic from LinchpinSEO is helpful. The data for this infographic analyzed the user engagement of more than 1,800 Facebook pages from the world’s top brands for the first two months following the implementation to Timeline. The data was collected from April 1 to May 31, 2012 and is organized by industry. For instance, companies considered “general retail” will find more engagement on Mondays (19% above average), whereas nonprofits will see greater success on weekends (14% higher interaction on Saturdays and Sundays.) 

Check out the infographic below and let me know what you think in the comments below.  Do you think you’ll start paying more attention to the timing of your social networking as a result of these findings?

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On a side note, if you’re not sure how your Facebook page is performing and you’re looking to get your  feet wet in the world of marketing, I wrote a post awhile back about PageLever, who launched an app called Minilytics. Minilytics is a FREE app for marketers looking for quick answers to the basic marketing questions of your Facebook pages. This basic analytic’s tool is a great way to get answers specific to YOUR Facebook pages: your best time to post, the number of fans your posts reach, the most popular kind of content to post for your fans and an analysis of the demographics of your fan base. You can get more information on this tool here.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing