Tag Archives: Google Tips

[Infographic] 10 Tips For Writing Content That Ranks in 2013

According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, write copy that uses keywords naturally. This, along with some other tips from this infographic, will help you get a higher Google page ranking and turn your readers into customers. And that, my friends, is the whole point. Quality content + smart marketing = conversions.


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Filed under Digital Marketing, Google+, Infographics, Marketing, SEO, Social Media Marketing

Google+ Update: Header Image and Profile Photo Redesign

Google’s social network got a redesign recently that makes it prettier and easier to navigate. One of the changes that I’m highlighting in this article is the change to page layouts. The cover photo now sprawls across the top of your profile and your profile image is allotted more space on the top right.

Add a Promotional Message.

You’re free to use your header image to promote your business or product or include a call to action. You’re not restricted from adding promotional messages as on Facebook. 

Some ideas on how to use your new header:

  • Showcase a product
  • Highlight a customer of the week
  • Include a business phone number or web address to attract new customers
  • Add a call to action to encourage people to learn more about your business

You can choose whether you’d like to continue to feature five photos at the top of your page or select one main cover image (like Facebook). To change your photo strip, simply click the “Edit Profile” button at the top of your page and click on your photo strip.

You’ll then get the option to have one panoramic cover photo or five small scrapbook photos.

If you choose to have one header photo, make sure the cover image is 940 pixels x 180 pixels. Recommended file formats: jpg or png.

Also pay attention to how your profile photo looks in the new layout. The logo appears larger now, so make sure your picture doesn’t look grainy with the recent updateThe minimum profile picture width is approximately 250 pixels x 250 pixels.

If you choose to keep using scrapbook photos in your strip, your photo strip images will continue to be displayed at 110 pixels x 110 pixels.

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The Ultimate Google+ Cheat Sheet

Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. Use it to learn how to leverage Google+ for both business and personal uses.

Google+ Vocabulary: Quick Reference Glossary

Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts

Hangout – a platform for group video chatting and collaboration that is used by Google+ members

Circle – the method of organizing connections into groups for more targeted sharing and better privacy

Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more

Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. Enter a keyword, and see public Google+ posts on that topic.

Chat – a method for sending short messages to other Google+ members who are also signed in to Google+

+1 Button – the equivalent of the Facebook Like button for Google+ and Google Search. A user can +1 an item shared on Google+ as well as a search engine result link returned by a Google search.

Comment – a response to a user’s Google+ post

Share – allows you to share a message that someone else created with your followers (similar to a retweet on Twitter)

The Basics

Let’s start by checking out this awesome cheat sheet that provides some helpful tips for making the most of Google+:Google+ Cheat Sheet Infographic

Google+ vs. Facebook

Should Facebook be worried about Google+? Take a look at this awesome infographic and see for yourself.Google+ vs. Facebook Infographic

Who is on Google+?

Ever wonder who is actually using Google+? This infographic show that students are major early users, but it also shows many of the companies represented on Google+.Who is on Google+ Infographic

How to Configure Privacy Settings on Google+

Privacy matters, and it’s one of the biggest complaints about Facebook. Here is how to control your privacy on Google+. How to Configure Privacy Settings on Google+

Google+ Compared to Twitter and Facebook

As a social network, how does Google+ stack up against Facebook and Twitter? Google+ Compared to Facebook and Twitter Infographic

Google+ According to Google

What does Google want you to know about its new social networking platform? Many things, but some of the most important things are included in the following short videos. Give them a look if you want a better understanding of Google+’s features.

The Google+ Project: A Quick Look 


The Google+ Project: Sparks


The Google+ Project: Hangouts


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