Tag Archives: Infographic

The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

[Infographic] 12 Things to do After You’ve Written a New Blog Post


You’ve spent a ton of time researching and writing your blog post for the world to see and, hopefully, share. Even the best articles need help getting noticed so the only people reading your blog posts aren’t you and your subscribers. Promoting your blog post is vital to driving social media engagement for your article which will lead to traffic back to your blog.  This infographic by Divvy does a nice job explaining the steps you should be taking after you’ve written your next article.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Blogging, Digital Marketing, Infographics, Social Media Marketing

[Infographic] 10 Tips For Writing Content That Ranks in 2013


According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, write copy that uses keywords naturally. This, along with some other tips from this infographic, will help you get a higher Google page ranking and turn your readers into customers. And that, my friends, is the whole point. Quality content + smart marketing = conversions.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, Google+, Infographics, Marketing, SEO, Social Media Marketing

[Infographic] 5 Ways To Make Your Linkedin Profile Irresistible


download (2)A positive online presence is critical to any professional’s life, whether you’re a job seeker or secure in your current position. Professional networking sites like LinkedIn offer something that may not be fully available on other platforms: the ability to  show off your work history, accomplishments and even your personality. Sure, you can always list the jobs you’ve had or where you went to school on other networks, however, LinkedIn provides an avenue for all professionals that just doesn’t compare to other sites. LinkedIn currently has more than 238 million members worldwide in over 200 countries, executives from all 2013 Fortune 500 companies as members and its corporate talent solutions are used by 90 of the Fortune 100 companies. It is the social network to be on if you want visibility and a channel for extreme networking capabilities.

With that said, if you want to make the most of your LinkedIn profile, here are a few suggestions taken from the infographic created by Nando Rodriguez, Social@Ogilvy.

  1. Keywords in your profile – if recruiters  can’t find you, they won’t hire you! If a recruiter is looking to fill a sales position and you are an expert networker, revenue-driving sales leader and you don’t highlight that in your profile, you aren’t showing up in search results. Those keywords should be organically scattered throughout your profile. Creativity is good when changing the template headline but don’t get too creative with wording. Trust me, no one will be searching for Marketing Guru or Sales Ninja.
  2. Who do you want to be seen as? People will sum up your personal brand in seconds. Make sure yours clearly defines who you are and is reflected on your profile and on your resume. Your resume should not tell a different story than your LinkedIn profile.
  3. Tell us your story – story telling is story selling as we all know. This tells potential employers that you strategically aimed for a particular career.
  4. Use A Professional Profile Photo. Let’s face it. People will judge you by your photo. In case you’re not sure what I’m talking about, here’s some suggestions of what not to do. No selfies. No photobombs. No family shots. No alcohol. No group shots. Keep your clothes on. Yes, I’ve seen a half-naked person. I’m not kidding. Don’t wear anything you wouldn’t wear to work. You get the idea. Rather, have a professional take your photo. Uncross your arms. Smile. Look friendly.  Stand in front of a colored wall, or Photoshop one in, so your profile will stand out amongst the rest. Ask your photographer to give you a couple that are edited so you can update your profile every once in a while. It’s a good thing to keep your profile fresh.

    A definite "No" for a LinkedIn profile photo.

    A definite “No” for a LinkedIn profile photo.

  5. Customize Your LinkedIn URL. This will take you seconds to optimize and will look great in your email signature. Also, use this on your resume. If you’re unsure how to do this, check out an earlier blog post titled 11 Tips To Build Your Personal Brand on Linkedin for help and additional ways to improve your profile.

WebIf you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Branding, Infographics, LinkedIn, Social Media Marketing, Social Recruiting

[Infographic] Linkedin Boasts 3 Million Company Pages~Congrats!


linkedin heart imageAccording to their official blog, Linkedin has announced yet another milestone, more than three million Company Pages. This includes a half-million just in the past 12 months! Here’s a few highlights:

  • Company branding efforts, such as Inside looks and interviews, draw the most engagement.
  • Employment branding and Career Opportunity updates also get the most action.
  • There are 4,000 think tanks on LinkedIn.
  • Over 1,000 pages focus on nanotechnology.
  • There are 490 company names with the words “Ninja,” “Pirate,” or “Samurai.”
  • Mashable has the most engaged follower community on Linkedin.

Check out some other fun stats below in the infographic created by Linkedin:

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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[Infographic] Google+ vs Facebook–A Guide to Your Brand Page Strategy


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Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. A major factor behind Google+’s growing popularity with businesses may be the integration of Google+ pages with the search engine’s results pages. Google+ can expose brands to the billions of people using Google as a search engine every day—something Facebook just can’t offer. Another unique factor contributing to Google’s growing popularity, is  “Google Hangouts,” which are live streaming video chats that allow you to host more than 2 people within a single chat (which makes it revolutionary, and differentiates it from Skype).

Can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? It’s a well-known fact in the social media marketing world that Facebook works better in B2C than in B2B. But now it looks like companies should start taking Google+ seriously, especially if they are in the B2B technology sector, according to this infographic created by the folks at Pardot, an ExactTarget company. Citing a comparative study of the two social networks conducted by MarketingProfs, Molly Hoffmeister concludes that they tend to attract a completely different crowd, with Google+ appealing to a more niche, tech-savvy audience, primarily male. Whereas, the average Facebook user is pretty evenly split between men and women focusing on personal interactions over brand content.

Here’s a quick guide for the social savvy and newbie alike to get the gist on  some of the key differences between Google+ and Facebook and how to formulate a marketing strategy for these two social giants.  Google+ or Facebook? You decide which is best for your business.  If you end up deciding to add a Google branded page, here’s some help to get started. And, for more help you can check out Google’s blog.

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If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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[Infographic] What Happens in an Internet Minute?


We are all aware that there are billions of people using the internet every day, but what is interesting about this infographic, is which websites are generating huge amounts of traffic. Intel has done a great job of breaking down the information. For example, 640,000 GB of global IP data is transferred every minute.  Not sure what that means? Me either, until I did some research. Most of the traffic is related to photography and movie-sharing services, as Flickr (20 million photo’s viewed), Facebook (6 million Facebook views and 277,000 log ins) and YouTube (1.3 million video views and 30 hours worth of videos are uploaded.)

Additionally, there are 204 million emails sent each minute. Google is recording more than 2 million search queries in 60 seconds. Twitter processes 100,000 new tweets and 320 new Twitter accounts are created. That’s more than five new Twitter users per second. That’s why creating specific lists will help with all the noise in your news feed and you can read the tweets from the people you want. Here’s a previous post to show you how to create a list on Twitter. Sorry, I digress.

Other interesting numbers from Intel’s report reveal that 61,141 hours worth of music are listened on Pandora. My personal favorite social media site, LinkedIn, which generates 100 new accounts in a minute. Unfortunately with the good, comes the bad. Sadly, it appears that 135 botnet infections occur simultaneously with 20 people becoming identity theft victims. Time to invest in some solid anti-virus software if you haven’t already.

Intel expects mobile gadget sales, such as smartphones and tablets, to continue to rise, thus the data transferred in a minute will keep on rising. More than 1,300 new people buy a mobile device each minute, while 47,000 app downloads are being recorded at the same time. Intel says the number of networked devices out there is equal to the world’s population and is expected to double the world’s population by 2015. Crazy. I’m wondering what this means for our future.

For more stats, check out all the amazing things that happen in an internet minute in this informative infographic by Intel.

Internet Minute Infographic

If you found this article helpful, be sure to follow BrandLove on Twitter, “Like” BrandLove on Facebook and Follow BrandLove on LinkedIn. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Pandora, Pinterest, Social Media Marketing, Twitter, Videos, YouTube