Tag Archives: LinkedIn Tips

[Infographic] 5 Ways To Make Your Linkedin Profile Irresistible


download (2)A positive online presence is critical to any professional’s life, whether you’re a job seeker or secure in your current position. Professional networking sites like LinkedIn offer something that may not be fully available on other platforms: the ability to  show off your work history, accomplishments and even your personality. Sure, you can always list the jobs you’ve had or where you went to school on other networks, however, LinkedIn provides an avenue for all professionals that just doesn’t compare to other sites. LinkedIn currently has more than 238 million members worldwide in over 200 countries, executives from all 2013 Fortune 500 companies as members and its corporate talent solutions are used by 90 of the Fortune 100 companies. It is the social network to be on if you want visibility and a channel for extreme networking capabilities.

With that said, if you want to make the most of your LinkedIn profile, here are a few suggestions taken from the infographic created by Nando Rodriguez, Social@Ogilvy.

  1. Keywords in your profile – if recruiters  can’t find you, they won’t hire you! If a recruiter is looking to fill a sales position and you are an expert networker, revenue-driving sales leader and you don’t highlight that in your profile, you aren’t showing up in search results. Those keywords should be organically scattered throughout your profile. Creativity is good when changing the template headline but don’t get too creative with wording. Trust me, no one will be searching for Marketing Guru or Sales Ninja.
  2. Who do you want to be seen as? People will sum up your personal brand in seconds. Make sure yours clearly defines who you are and is reflected on your profile and on your resume. Your resume should not tell a different story than your LinkedIn profile.
  3. Tell us your story – story telling is story selling as we all know. This tells potential employers that you strategically aimed for a particular career.
  4. Use A Professional Profile Photo. Let’s face it. People will judge you by your photo. In case you’re not sure what I’m talking about, here’s some suggestions of what not to do. No selfies. No photobombs. No family shots. No alcohol. No group shots. Keep your clothes on. Yes, I’ve seen a half-naked person. I’m not kidding. Don’t wear anything you wouldn’t wear to work. You get the idea. Rather, have a professional take your photo. Uncross your arms. Smile. Look friendly.  Stand in front of a colored wall, or Photoshop one in, so your profile will stand out amongst the rest. Ask your photographer to give you a couple that are edited so you can update your profile every once in a while. It’s a good thing to keep your profile fresh.

    A definite "No" for a LinkedIn profile photo.

    A definite “No” for a LinkedIn profile photo.

  5. Customize Your LinkedIn URL. This will take you seconds to optimize and will look great in your email signature. Also, use this on your resume. If you’re unsure how to do this, check out an earlier blog post titled 11 Tips To Build Your Personal Brand on Linkedin for help and additional ways to improve your profile.

WebIf you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Branding, Infographics, LinkedIn, Social Media Marketing, Social Recruiting

LinkedIn Feature Update: How To ‘Mention’ People and Companies in Your Status Updates!


LinkedIn-love-imageLinkedIn has recently announced in a blog post that they are slowly rolling out a new Mentions feature in an effort to cultivate a more engaging experience. Sound familiar? Of course it does because it is very similar to typing in the @ symbol followed by a name on Facebook and having a drop down of friends to choose from and Twitter’s mention feature by using the @ symbol in a tweet.

Using the Mentions feature is a great way to “…start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you,” according to the LinkedIn blog post. This is also excellent news for sales people and small business owners who utilize LinkedIn for lead generation. Now you can easily start conversations with 1st degree connections by mentioning them instead of just banking on the possibility they’ll see your status update in their sea of network activity.

If you find that you aren’t able to successfully mention someone in an update, you may not have the capability just yet. LinkedIn is still rolling out this feature to English-speaking members first and then bringing it to all global members in the future with the promise of integrating mentions into other parts of the site beyond status updates and home page comments.

How To “Mention” a Company Name or Person in a Status Update or Comment

  1. Go to your homepage share box or click comment on someone else’s update.
  2. Type “#” and then begin typing a name in the box. You’ll then see a list of potential people or companies you can mention.
  3. Click a name you want from the list and continue typing your message.

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Note: LinkedIn members outside your network can also be mentioned if they’ve commented on the same update.

After you select someone from the list and finish your update, that person will receive an email and an update letting him or her know you’ve mentioned them. The name will also be linked to a profile or Company Page from your update.

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Who sees my update when I mention a connection or company?

When creating an update, select the audience from the Share with field under the share box. For example, you can share with your connections, all LinkedIn members, or all LinkedIn members and your Twitter account (if you’ve set one up).

  • Updates containing mentions will be shared just like any other update.
  • The member mentioned will receive a notification on linkedin.com and by email.
  • The update may be shared with the network of the person being mentioned.

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How Do I Remove A Mention?

A mention of your name can be removed by moving your cursor over your name in the update, and then clicking remove. This will remove the link to your profile page and no additional notifications will be received for this update. The person who mentioned you won’t be notified.

How Do I Unsubscribe from Emails About Mentions?

The settings for this email can be changed from the Settings page.
  1. Move your cursor over your name at the top of your homepage and select Settings.
  2. Click the Communications tab in the bottom left and click Set the frequency of emails.
  3. Click Notifications and find the Mentions section.
    • Mentions emails can be set to No Emails to turn them off or to Individual Emails to receive notifications each time you’re mentioned.

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LinkedIn Unsubscribe Screenshot_E 4242013 52152 PM.bmp

A  shout out to Carrie Schochet, Executive Recruiter at the The Overture Group, LLC, for allowing me to use her name and profile as an example for my blog post. Thank you!  The “How To’ section was completed from information in the LinkedIn Help Center.

If you found this article helpful, be sure to follow @BrandLove on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Googlecircles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and your support is much appreciated!

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Filed under Digital Marketing, LinkedIn, Social Media Marketing

[Infographic] The LinkedIn Profile–Insight Into the Users of the Professional Networking Powerhouse


Are you surprised that 61% of 500 Americans surveyed by Lab42 chose LinkedIn for professional networking over Facebook at 22%? Probably not. What is surprising to me is that 35% of users check-in daily and 42% update their profile regularly. Only 6% check-in less than once a month. It wasn’t that long ago that professional networking meant printing off your resume, attending job fairs and scheduling coffee dates with old co-workers or friends of friends who could help you land your next dream job. This is not the case anymore. As of January 9, LinkedIn boasts over 200 million members with representation in more than 200 countries and territories. 74 million coming from the United States. Wow.

Check out this infographic by Lab42 to see how these 500 Americans surveyed utilized their profile and to see if they valued LinkedIn as a professional networking too.

TheLinkedInProfile

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, LinkedIn, Marketing, Social Media Marketing

New LinkedIn Feature: Add Groups to Company Pages and a How To


LinkedIn-love-imageA LinkedIn Company Page allows you to learn more about a company you are interested in.  For a business, it’s the opportunity to tell your company’s story, highlight your products and services, share articles, press coverage, career opportunities and drive word of mouth at scale. For millions of professionals, a Company Page is a place to explore companies of interest, get the latest company updates and industry news, research products & services and learn about job opportunities. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.

If your company doesn’t have a LinkedIn Company Page yet and wants to set up a page, first check out the requirements to add a Company Page and read the basics on how to add a Company Page. (You can also contact me for help!) For more detailed information, download LinkedIn’s Guide to your Company Page.

Why Add Featured Groups to Your Company’s Page?

  • Gives you the opportunity to showcase staffing organizations or associations’ groups you are a part of or manage.  If you are affiliated with a particular organization, it may build credibility if a potential prospect or candidate sees you display it on your page.
  • Highlight a particular specialty your firm has. If you are participating in an industry-specific group (such as Social Media Marketing), it can help draw attention to your expertise in this area.
  • A great way to highlight community ties. If your firm prides itself on its community ties and you participate in a specific group for your community, consider adding it as a Featured Group.

Here’s How To Add a Featured Group:

First of all, to add a group to your Company Page, you must be both the Company Page administrator and a member of the group you want to add. You can add up to 3 groups per Company Page.

1. Go to your Company Page.

2. Click Edit at the top of the Home tab.

Fullscreen capture 12302012 15126 PM.bmp4. Scroll down to the Featured Groups section.

5. Start typing the name of the group you’d like to add (Please note that your groups will appear in the order in which they are listed while you’re in the edit mode.)

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6. Click ‘Publish’ in the top right corner after you add your group (s). Once you have added Featured Groups to your page, it will add the list to your right sidebar in the bottom for visitors to see.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

LinkedIn Tip: Signal–A Gem of a Tool for Prospecting and Recruiting


Signal is a feature on LinkedIn that is a gem of a tool for prospecting and recruiting. Signal lets you see and filter updates from LinkedIn professionals who choose to make their updates visible to anyone. Basically, you can see every status update from every person on LinkedIn. Not just your connections or those within a couple degrees of you, but EVERY person on LinkedIn. Why is this so great?  You can then use a targeted keyword search to sort through the statuses to find people talking about topics you want to engage in. You can even sort the results by company, geographic location, industry and many other parameters. This is a great tactic to find and connect with prospects, vendors, partners, employees or employers to build relationships with people that that you would otherwise have no idea are out there because they are not your first level connections. You can also do a search by your name or company name to see if people are talking about you. A great brand check too!

How To Access Signal

You can access it by selecting “Updates” in the master search menu on your profile page under “People” (Search Updates) or by selecting “Signal” in the drop down menu on the “News” tab.

Key Benefits of using Signal

  • Browse real-time updates with content summaries and direct links to the full content.
  • Filter updates to show only those that you care about.
  • Search for keywords, topics, companies or people across the updates stream. (Try your company name and see what comes up!)
  • Save your search and check for updates later.
  • Find trending links and Industry top headlines.
  • See who’s hiring. (Type in ‘hiring’  or ‘jobs’ in the search area)

Overall, LinkedIn Signal is a time-saver and an information goldmine. It’s easy to use, but easily overlooked. Have you used Signal before? If so, how has it helped you? What other ways would you recommend professionals use Signal? Please post your answers in the comments section.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business


Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing