Tag Archives: LinkedIn

LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing

New LinkedIn Feature: Endorsements–An Easier Way to Recommend Your Connections


This is great news! On Monday, LinkedIn introduced an easier way to recommend people and specifically, their skills, called “Endorsements.” On the top of a connection’s profile, you’ll see recommended endorsements for them. This allows potential networking partners to quickly identify your strengths. You can suggest additional skills as well. You can also endorse contacts from the new Skills & Expertise section that showcases these endorsements.

So, how should you take advantage of this new feature? Before you send a mass email asking your entire network for endorsements (don’t do it!), remember that networking — first and foremost — is about connecting people with value. Whether it’s through your expertise, or someone’s skill, your goal should always be to bring value to your network. The last thing you want to do is send an e-mail blast to everyone on your list. A mass email asking for a favor is likely to feel like spam and be ignored. If you’re going to send an e-mail to multiple recipients, try segmenting your network into different lists according to how you met them or what industry they’re in. You can then write a personal e-mail to a specific group, telling them that they are  in your (fill in the blank) group of people and feel they best understand your expertise in (fill in the blank) and would appreciate an endorsement — if they feel you deserve it. This kind of approach demonstrates you’ve taken the time to consider them specifically. Or, you could start by endorsing their skills first. They will get a notification that you have endorsed them and may, in return, endorse you back!

Feel free to connect with me on LinkedIn if we’re not already connected and if I’ve helped you out in any way with your social media efforts, I would love it if you would endorse me on LinkedIn in the “skills” section! Thanks so much!

Source: http://www.entrepreneur.com

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

Social Media Comic: The Social Media Timesink


 

Are you experiencing social media overload? Check out this funny comic that I stumbled upon on Soc Med Sean’s blog. This is totally me on a day to day basis…ha!

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Filed under Blogging, Facebook, Humor, Life in General, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

Experiment with LinkedIn Labs: A Showcase of Experimental New Widgets Developed by the Employees Of LinkedIn


LinkedIn Labs hosts a small set of projects and experimental features built by the employees of LinkedIn. This concept was inspired by the employee’s, who, every month  celebrate “InDay,” a day when LinkedIn employees from around the world are encouraged to spend their time focused on research, learning and developing concepts outside of their normal routine. They throw a Hackday contest on every InDay. These projects are judged and the winners (and other projects noted worthy) have their projects posted in the Labs section of LinkedIn.

Whether you want to search LinkedIn via text message, use the Resume Builder to create your resume based on your LinkedIn profile, see a visualization of the most-searched companies on LinkedIn or see your own network in a more creative way, there’s a widget to do it. Check them out and be sure to leave your feedback to help them fine-tune these widgets or get rid of the ones that aren’t popular. These “experiements” are intended to be low-maintenance and may be removed over time based on popularity and support.Keep in mind that the projects displayed on LinkedIn Labs will vary in terms of support and quality, as they are often intended to demonstrate new concepts and technologies. They hope that by sharing them publicly, these concepts will benefit from the feedback they receive. Some may be live for just a few weeks; others may become a staple on the site. Their goal is to provide a platform where these engineering efforts can more easily be shared with the public. Which ones are your favorites and are their widgets that you would like to see added? Leave your ideas in the comments section. As always, please feel free to connect with me on LinkedIn and if you’re feeling kind, follow BrandLove, LLC on LinkedIn. I appreciate your support!

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Filed under LinkedIn, Social Media Marketing

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads


The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

  • 94% of corporations use social media
  • 85% say using social media has increased brand awareness
  • 74% saw an increase in website traffic
  • 58% use it for lead generation and building brand loyalty
  • 76% plan to increase their use of YouTube and video marketing
  • Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
  • 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts

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Filed under Blogging, Branding, Facebook, Infographics, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube

Social Media News Update: LinkedIn and Twitter “Unlink”


As of yesterday, an email was sent out from LinkedIn announcing that Twitter updates will no longer automatically sync with LinkedIn accounts. What does this mean? It means that your Tweets will no longer be displayed on LinkedIn. Why, you ask? In a blog post by Ryan Roslansky, Head of Content Products at LinkedIn, wrote that as part of Twitter’s “evolving platform efforts,” tweets will no longer be displayed on LinkedIn. The change ends a two-and-a-half-year partnership between the two companies and marks a larger shift by Twitter away from third party applications. Previously, users could opt to have all tweets, or just those tagged with the hashtag #in or #li, flow directly onto their LinkedIn profile pages.

If you want to continue to share updates on both LinkedIn and Twitter, you’ll need to write your update on LinkedIn, check the box with the Twitter icon and click “share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.

If you need more information about what this means for your synced LinkedIn and Twitter accounts, visit LinkedIn’s Help Center topics.  Also, if you like to schedule your updates using  Hootsuite and TweetDeck, they make it super easy for you to integrate your Twitter feed into your LinkedIn status updates.

On a side note, I’m not really a fan of linking Twitter to LinkedIn. You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter.  Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.

As always, feel free to connect with me on LinkedIn if we’re not already connected.


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Filed under LinkedIn, Social Media Marketing

[Infographic] 2012 Social Media Marketing Report


This infographic was created by Patricia Redsicker, based on a 42-page social media marketing industry report created by the people at Social Media Examiner. The report shows how marketers are using social media to promote their businesses. If you’d like to read the whole report, you can download the study here.

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Filed under Facebook, Infographics, LinkedIn, Social Media Marketing, Twitter, YouTube

5 More Tips and Tricks to Help You Get More Out of LinkedIn


One of the great things about LinkedIn is there’s always something new to learn. Hopefully, you already have your profile 100% complete, but if you don’t, make sure to read an earlier blog post I wrote about completing your LinkedIn profile. Once you’ve got the basics covered, there are a number of ways you can customize your experience to not only achieve your professional goals, but also to get more out of LinkedIn. If you wondering why a 100% complete profile is important, according to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. That is huge for those of you looking for new careers or networking to grow your business. And, out of 150 million users, only 50.5% of user profiles are complete. So, if your profile isn’t complete, I suggest you make this a high priority and get it done.  Click here to connect with me.

Now, as promised, here are 5 more tips and tricks to help you get more out of LinkedIn.

1. Add “Sections” to Your Profile to Reflect Achievements and Experience.  You’ve probably listed a summary of your career experience as well as your skills to your LinkedIn profile, but adding Projects or your Creative Portfolio Display takes it to a whole new level. It further enables you to showcase your achievements. Plus, you can add a relevant URL to each project and, if your team members are also on LinkedIn, you can connect them (by name and by link to profile) to the project as well. Want to add this to your profile? Click Profile > Edit Profile. Under the primary gray box of your profile, you’ll see a new Add Sections feature on a blue background. Click Add sections, Projects and enter a project description. You may want to add other sections like Creative Portfolio Display depending on their relevance.

2. Block Connections And Group Activities From Competitors Or Your Fellow Colleagues.

If you’re using LinkedIn for new business development or job seeking, it’s probably a good idea to slip into stealth mode again when you’re focused on this kind of work. In some cases, it makes sense that you’ll want to keep competitors (or current employers, if you’re job hunting) from seeing your new connections and group activity.

It’s easy to do. Select Settings > Account > Customize the updates you see on your homepage. In the pop-up window under General, uncheck the box that says New Connections in your network. Scroll down and, under Groups, uncheck the box next to Groups your connections have joined or created. Click Save Changes and you’re set.

3. Make Yourself Anonymous.

If you’re planning on creeping a bunch of LinkedIn profiles and don’t want to be seen stalking, whether for competitive research, new business prospecting or job hunting, you may want to switch your profile setting to anonymous so that individuals and companies can’t tell that you’ve been looking at their profiles.

To make your profile anonymous, choose Settings > Privacy Controls > Select what others can see when you’ve viewed their profile. From there, you have three options: Display your name and headline; Display an anonymous profile with some characteristics identified such as industry and title, or totally anonymous. Once you’re done stalking profiles, be sure to switch your settings back. Keeping your profile anonymous on LinkedIn for a long period of time won’t do you much good when it comes to networking and lead generation.

4. Keep Your Status Updates Under The Radar.

If you’re connecting with new business prospects or making changes to your profile in preparation for job seeking, you may not want to broadcast that activity to your network.

Here’s how to hide your status updates: Click the drop-down menu under your name in the top right corner of the page, then select Settings. In the profile section, click Turn on/off your activity broadcasts under Privacy Controls. Uncheck the box that appears in the pop-up window and click Save Settings. Again, remember to turn this setting back on as soon as you’re done, otherwise, you’ll be invisible on LinkedIn and that kind of negates the whole point.

5. Don’t Get A Flood of Recommendations All At Once.

One word. Shady. If you get a flood of recommendations all in one day, everyone is going to know you’re looking for a job. More often than not, job searching occurs under the radar. Broadcasting a bunch of recommendations all at the same time is a red flag to an employer. If you own your own business, spread out the timeframe when making your recommendations visible so your news feed is always active with positive feedback. This is great for generating new leads.

Tip: The trick is to always be looking for recommendations, even when you’re satisfied with your job. That way, when you’re not satisfied, you’re already set. If you’ve done great work for a client, ask them for a recommendation via LinkedIn as soon as the project is completed. If you leave a job for another, ask all your former colleagues to give you a shout out. There are lots of ways and reasons to get recommendations, get creative.

LinkedIn is a powerful business social networking site and the time we invest in this space pays off in spades. If I’ve missed any tips that you think are worth noting, leave them in the comments.

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Filed under LinkedIn, Social Media Marketing

[Infographic] How LinkedIn Works and Why You Should Care


I stumbled onto this infographic and thought it was a great way to help explain to you how LinkedIn works and how many people are using it. I would like to note that as of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of approximately two new members per second. And, more than 2 million companies have LinkedIn Company Pages. LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012. Those numbers are staggering. If you or your company doesn’t have a LinkedIn presence yet, I would highly suggest making this a priority. If you couldn’t tell, I am a big fan of LinkedIn and have several blog posts featuring tips and tricks. Click on the Category Cloud/LinkedIn to find all the articles. If you are on LinkedIn, way to go! Feel free to connect with me.

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May 18, 2012 · 7:00 am

6 Ways To Generate Leads on LinkedIn.


Before getting into the six ways to use LinkedIn to generate leads, let me say this: one of the keys to success with LinkedIn, as with all the other social networking platforms, is to use the site often especially when it comes to your profile. You’ll want to get yourself in the mindset to check in on and engage with LinkedIn on a daily basis, if not more often. It is hard to find the time, but in my experience, diligent use of the site will pay off, an incentive that likely makes up for the investment of your time and resources. Feel free to connect with me on LinkedIn if we’re not already connected.

I’ve spent some time scanning the Internet to find useful tips on ways to generate leads for your business using LinkedIn from several different sources. Read on to gain insights.

1. LinkedIn Answers.

This is one of the more useful and under-utilized tools on LinkedIn. It’s a section where people who want to ask questions about business go to get advice. Just browse the current questions, whether you look at those posed by your network or narrow them down from one of LinkedIn’s recommended categories. When you find one that you can answer, go for it! What you’re hoping to achieve is to be selected as a “Best Answer.” When this happens, you’ll see a badge appear on your profile saying you’re an expert in a certain category. This will certainly open the door for others to contact you regarding prospective opportunities.

2. LinkedIn Applications.

LinkedIn Applications allows you to add new and interesting apps that will enrich your profile, share and collaborate with your network and will overall improve the experience people have on your LinkedIn page. You can add your blog posts to your profile page, add what business books you’re reading or you can set up simple polls to find out what’s on the minds of your customers and prospects. Every application comes with easy steps to implement them.

3. Share content.

One of the keys to LinkedIn is remaining visible and active. Think of LinkedIn as a fast-moving information stream. Every time you make a connection, edit your profile, post content or participate in a group, you (and your profile) show up in LinkedIn’s stream. This is a mini-marketing message to your connections and the fact that you’re visible and active on the platform lets them know you’re serious about LinkedIn and it’s power. An easy way to maximize visibility is to share content on a daily basis (or even more frequently, if you can.) You probably consume a lot of content throughout the day, so why not share what you’re reading with your connections? If you want to highlight your expertise or skills, stick to sharing information that aligns with a particular industry or subject matter, and take time to write a couple of sentences that detail your thoughts on the piece when you post.

4. Groups

If you haven’t already joined LinkedIn Groups, consider this your wake-up call. You can join up to 50 groups. Take advantage of all 50. The trick here isn’t just joining the obvious groups in your industry–it’s joining groups that are outside your industry that might help you grow your business. When you post content to your LinkedIn profile, you can also specify that the link be shared to certain groups, which is a great way to cross-post to several different areas at once and gain exposure.  Think of groups as a smaller, more niche networking opportunity, but equally valuable in helping you maintain your LinkedIn visibility, expanding your reach and positioning yourself as a thought leader.

  • If you’re not experienced participating in group conversations, spend a week or so chiming in on posts without linking to any of your own stuff. That way, you’ll get an idea of what’s acceptable and what isn’t prior to injecting your content.
  • Pay attention to how many posts are made in each group. If it’s just a few per day, then you don’t want to leave posts for the group every day. If you go into the group and notice every other post is from you, then you’re posting too much.
  • Start group conversations based on the premise of your blog posts while referencing them. *Warning – Do not come off as self-promotional. There is a “promotions” tab for that. Be sincere by requesting honest feedback or input on content.
5. Do Your Homework.

If you’re heading to a sales or other business meeting or even an interview, it’s not a bad idea to spend a little bit of time doing some preliminary research. Look up the meeting attendees on LinkedIn to familiarize yourself with their backgrounds and work experience. You’ll also be able to see if you have any connections in common and, if so, name drop a mutual friend’s name as a conversation starter. Any time you can demonstrate that you’ve done your homework and have taken the time to get to know the people and the businesses with which you’re working, you make a far more effective impression.

6. LinkedIn Mobile.

Yes, LinkedIn has a mobile application. If your schedule is anything like mine, you’re constantly on the go—and you probably always have your smartphone in hand. There’s no reason why you shouldn’t maximize the LinkedIn mobile app to stay up-to-date with your profile and connections. You don’t necessarily have to be at your computer to update your profile, do a bit of research or find out what’s happening with your other connections. It all goes back to maintaining your visibility on the site, and the mobile app is a key and convenient tool when it comes to facilitating a steady stream of LinkedIn activity. 

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Filed under LinkedIn