Tag Archives: Marketing Operations

[Infographic] Should You Hire or Contract Your Marketing Department?

Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, skills, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. According to Harvard Business Review, 53% of surveyed marketing execs plan to contract out their marketing department. Lucky for them, there is a growing independent workforce, expected to reach an estimated 40% by 2020, that is readily available to meet the new demand.
To discover whether it’s better to hire a full-time, in-house marketing team or to contract those tasks out to another firm, follow the chart created by Mavenlink, below.

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