Tag Archives: marketing

New LinkedIn Feature: Add Groups to Company Pages and a How To


LinkedIn-love-imageA LinkedIn Company Page allows you to learn more about a company you are interested in.  For a business, it’s the opportunity to tell your company’s story, highlight your products and services, share articles, press coverage, career opportunities and drive word of mouth at scale. For millions of professionals, a Company Page is a place to explore companies of interest, get the latest company updates and industry news, research products & services and learn about job opportunities. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.

If your company doesn’t have a LinkedIn Company Page yet and wants to set up a page, first check out the requirements to add a Company Page and read the basics on how to add a Company Page. (You can also contact me for help!) For more detailed information, download LinkedIn’s Guide to your Company Page.

Why Add Featured Groups to Your Company’s Page?

  • Gives you the opportunity to showcase staffing organizations or associations’ groups you are a part of or manage.  If you are affiliated with a particular organization, it may build credibility if a potential prospect or candidate sees you display it on your page.
  • Highlight a particular specialty your firm has. If you are participating in an industry-specific group (such as Social Media Marketing), it can help draw attention to your expertise in this area.
  • A great way to highlight community ties. If your firm prides itself on its community ties and you participate in a specific group for your community, consider adding it as a Featured Group.

Here’s How To Add a Featured Group:

First of all, to add a group to your Company Page, you must be both the Company Page administrator and a member of the group you want to add. You can add up to 3 groups per Company Page.

1. Go to your Company Page.

2. Click Edit at the top of the Home tab.

Fullscreen capture 12302012 15126 PM.bmp4. Scroll down to the Featured Groups section.

5. Start typing the name of the group you’d like to add (Please note that your groups will appear in the order in which they are listed while you’re in the edit mode.)

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6. Click ‘Publish’ in the top right corner after you add your group (s). Once you have added Featured Groups to your page, it will add the list to your right sidebar in the bottom for visitors to see.

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If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

[Infographic] The New Face of SEO: How SEO Has Changed


The following infographic from Fuzz One has hit the nail on the head on the latest SEO best practices. It details both the OLD vs. NEW approaches to SEO and has outlined today’s SEO in a clear visual representation. To me, SEO is confusing and I actually understood what they are saying without having to reread it a dozen times, however, if you’re scratching your head and wondering what the heck SEO is, I’m including a definition so hopefully the infographic will make more sense.

WHAT IS SEO?

SEO, the acronym stands for Search Engine Optimization. It is the process of getting traffic from the “free,” “organic or unpaid,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. As a digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Hopefully, that helps. Ever onward.

Like everything in the world of digital marketing, it changes within a blink of an eye and so has SEO. It is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimization for search engines. The infographic should hopefully shed better light as to where SEO is headed and give you an idea on how to align your digital marketing activities with these changes. Check it out.

The-New-Face-of-SEO-Post-Panda-Penguin

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Infographics, Marketing, SEO, Social Media Marketing

The TOP Social Networks According to Nielsen’s 2012 Social Media Report


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Nielsen has just released their 2012 State of Social Media Report report. The report highlights lots of interesting details about the top social networks and where we’re using social media. The report tips a 37 percent increase in the total time spent on social media in the U.S., reaching 121 billion minutes in July, compared to 88 billion in summer 2011. One in three social media users prefer contacting a company via social media vs. calling them by phone.  A term now known as ‘social care’ –customer service via social media.

The ultimate social network, Facebook, remains the most-visited in the U.S., and earned the title of most popular Web brand in the U.S. this year. It reached 152.2 million PC visitors, 78.4 million app users, and 74.3 million mobile Web surfers. That dwarfs social sites in all categories (see graphic below), beating No. 2 Blogger by more than 93.7 million PC users. In the mobile app race, Facebook, Twitter, Foursquare, Google+, and Pinterest carry the top five spots.

Top networks like Facebook and Twitter have profound staying power in a world where social media options are expanding every day, including breakout star Pinterest, which boasted what Nielsen reported is the largest year-over-year increase — 1,698 percent. It’s now bigger than Google+ and closing in on LinkedIn, which remained static this year. These numbers have made it clear that Pinterest can officially be considered part of the “big four” social networks.

With so many mobile options, it appears nearly a third of people ages 18 to 24 write Facebook comments, send tweets, and perhaps even blog from the comfort of their bathroom. Those ages 25 to 34 are more likely to use social networking in the office.

For all of the celebrity accounts and political usage accrued by social media, it seems that people still focus on connecting with friends and family members. More than 60 percent of people turn on Facebook to keep up with someone they know in real life, while 9 percent initiate LinkedIn contact because of a person’s physical attractiveness, Nielsen reported.

It comes as no surprise, but Nielsen has found that people are spending more and more time on the internet. The main reason for this is the increasing amount of smartphone owners, tablets, handheld music players like the iPod touch, game consoles, Internet-enabled TVs and e-readers with access to the internet 24/7. The overall unique audience using mobile apps increased 85%–7 times more than on the mobile web. PC usage dropped 4%. On top of this, the number of minutes spent on mobile apps increased 120% from 2011.

These numbers are huge. But consider this: social media use accounts for 20% of a user’s time on PCs and 30% on mobile devices. Considering these are both such large chunks of consumers’ internet time and the fact that this internet time is skyrocketing as it is,  time on social media is exploding. Want to know where your consumers are? Social media. Want to know where you should be examining your marketing strategy? Social media. Remember what life was like before social media? It’s hard for me to remember.

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If you want to see the full report, go ahead and download Nielsen’s 2012 Social Media Report for yourself. If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Mobile Marketing, Pinterest, Social Media Marketing

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!


A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format

Facebook

Timeline

Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image

Landscape

398 x 296 px

Portrait

296 x 398 px

Square

320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image

Landscape

358 x 268 px

Portrait

268 x 358 px

Square

300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters

Editable

Shared Link Description

Varies based on Thumbnail & Title Size

Editable

Ads

URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px

Twitter

Profile

Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters

In-stream

Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description

Google+

Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px

YouTube

Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px

Video

Title

Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px

Description

Up to 5000 characters

Tags

Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px

LinkedIn

Overview

Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.

Careers

Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description

Pinterest

Profile

Profile Picture

160 x 165 px

About Section

Up to 200 characters

Boards

Board

222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px

Pins

Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height

Pin

Profile Picture

49 x 49 px

Pin

600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

LinkedIn Tip: Signal–A Gem of a Tool for Prospecting and Recruiting


Signal is a feature on LinkedIn that is a gem of a tool for prospecting and recruiting. Signal lets you see and filter updates from LinkedIn professionals who choose to make their updates visible to anyone. Basically, you can see every status update from every person on LinkedIn. Not just your connections or those within a couple degrees of you, but EVERY person on LinkedIn. Why is this so great?  You can then use a targeted keyword search to sort through the statuses to find people talking about topics you want to engage in. You can even sort the results by company, geographic location, industry and many other parameters. This is a great tactic to find and connect with prospects, vendors, partners, employees or employers to build relationships with people that that you would otherwise have no idea are out there because they are not your first level connections. You can also do a search by your name or company name to see if people are talking about you. A great brand check too!

How To Access Signal

You can access it by selecting “Updates” in the master search menu on your profile page under “People” (Search Updates) or by selecting “Signal” in the drop down menu on the “News” tab.

Key Benefits of using Signal

  • Browse real-time updates with content summaries and direct links to the full content.
  • Filter updates to show only those that you care about.
  • Search for keywords, topics, companies or people across the updates stream. (Try your company name and see what comes up!)
  • Save your search and check for updates later.
  • Find trending links and Industry top headlines.
  • See who’s hiring. (Type in ‘hiring’  or ‘jobs’ in the search area)

Overall, LinkedIn Signal is a time-saver and an information goldmine. It’s easy to use, but easily overlooked. Have you used Signal before? If so, how has it helped you? What other ways would you recommend professionals use Signal? Please post your answers in the comments section.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

Pinterest Rolls Out Business Pages. Pintastic News!


On November 14, 2012, Pinterest rolled out business pages in an effort to help more businesses provide great content on Pinterest and make it easy to pin from their websites.  There are two ways that you can get your Pinterest business page up and running. First, if your organization is new to Pinterest, sign up  for a business account. Second, you can convert your existing personal account by following the steps on the business site.

There are four things that you need to be aware of:

1. New Business Terms. Basically, there are now two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They are half as long, the language is simplified and they are offering “translations” of the legalese language.

2. Add new buttons and widgets. Integrate the Pin It buttonFollow buttonProfile widget, or Board widget  to get more engagement from pinners and traffic back your site. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.

3. Verify your website. After you’ve signed up on Pinterest or converted your account, you’ll need to verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.

4. Access to upcoming features. The Pinterest blog was very vague about what these upcoming features are going to be so there’s not much insight that I can give you. Maybe some metrics?

Now that you have (or will soon have) an official business page on Pinterest, I recommend using pingraphy for scheduling and tracking pins. Also note that Pinterest has published some case studies from the following companies: JetsetterAllrecipesEtsyOrganized Interiors, and Petplan Insurance.  These companies share metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates. You might want to check them out!

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, Marketing, Pinterest, Social Media Marketing

[Infographic] Social Media Drives Revenue


Eventbrite has put together the below infographic from the 2012 social commerce report, providing insight into social media values around the globe. Here’s what they found:

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue. Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. The value of a share across all social networks went from $1.78 in 2010 to $3.23 (an increase of 81%) largely due to Facebook.

Value of a “share” by social network in US dollars:

  • Facebook – $4.15 ($2.52 in 2010. An increase of 65%)
  • Twitter – $1.85 ($.043 in 2010. An increase of 330%)
  • LinkedIn – $0.92 ($0.90 in 2010. An increase of 2%)

If you’re interested in the numbers from the 2010 social commerce report, you can view it here.

Other Highlights:

  • Facebook drives the most revenue
  • Twitter drives the most traffic
  • The revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook and France performing best for LinkedIn.

How They Did It

Eventbrite used a custom suite of social analytics tools that they developed. They’re reporting tracks and analyzes not only which sharing options their users leverage, but also where on their site each share action takes place. These tools also tie back into their conversion funnels, so they are able to attribute ticket purchases to the specific social distribution channel that drove them. So, for example, they can compare not just the value created by a Facebook “Like” vs. a tweet, but also the performance of shares initiated before or after a purchase. For the purposes of this report, Eventbrite defines social commerce as transactions that are driven through sharing on Facebook, Twitter and LinkedIn.

So despite all the recent talk of social spam and share fatigue – there is real money to be made in adding share buttons on your product and purchase pages. If you haven’t rolled out share buttons on your product and purchase pages, now’s the time to do it.

This infographic from Eventbrite takes a closer look at how social media drives revenue.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Social Media Marketing, Twitter