Tag Archives: marketing

[Infographic] 50% of Facebook Fans Find Brand Pages More Useful Than Company Websites


Yes, according to the below infographic from market research company, Lab42, 50% of Facebook Fans like brand pages more than your website. Why? Well, among the 1000 social media users surveyed, it was discovered how liking a brand influences the consumer experience. Here’s what they found: 82% of users think that Facebook is a good place to interact with brands and, out of those people, 35% say that they feel brands listen to them more on Facebook. An important stat for B2C is one of the top reasons to follow a brand on Facebook is for coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.” So, if you’re not running promotions on your page, you probably should be.

If you’re wondering how to get people to ‘Like’ your brands Facebook page? Check out the below infographic. Lab42 asked respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results are interesting, and they actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy. Take a look for yourself to see what social media users are saying.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

LinkedIn Rolls Out New Feature to Company Pages: Header Images to Increase Brand Identity


LinkedIn has once again rolled out new features to company pages. The biggest and best change, in my opinion, is that companies can now easily add a custom header that best represents their brand so their look and feel is consistent across all social channels furthering brand awareness. A picture is worth a thousand words without a doubt.

There were also a few more minor updates also made such as:

  • The follow button has been placed in a more prominent location to help increase their follower base.
  • LinkedIn is now allowing you to target status updates.
  • The navigation has also received a makeover. Products and Services  have been moved to the right sidebar, intended to give your products and services more exposure to visitors of your company page.
  • For select companies, such as American Express , Unilever , Expedia , LinkedIn also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. LinkedIn thinks this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

If you need a little help figuring out ‘How To’ upload your image, I’ve included some screenshots to walk you through the process. Hope this helps.

1. Go to your Company Page, and click to “Upload an Image.”

2. Click “Add an Image.”

3. Choose your file and upload. LinkedIn will let you resize your image if you haven’t done so already. The header needs to be 646 x 220 pixels. Click “upload.”

4. Click “Publish.” Note: What to do if  you get an error uploading your image. (This happened to me several times!) Try using Internet Explorer instead of Chrome. For some reason, I was able to upload my header image when not using Chrome.

 

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!

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Filed under Branding, Digital Marketing, LinkedIn, Social Media Marketing

New LinkedIn Feature: Endorsements–An Easier Way to Recommend Your Connections


This is great news! On Monday, LinkedIn introduced an easier way to recommend people and specifically, their skills, called “Endorsements.” On the top of a connection’s profile, you’ll see recommended endorsements for them. This allows potential networking partners to quickly identify your strengths. You can suggest additional skills as well. You can also endorse contacts from the new Skills & Expertise section that showcases these endorsements.

So, how should you take advantage of this new feature? Before you send a mass email asking your entire network for endorsements (don’t do it!), remember that networking — first and foremost — is about connecting people with value. Whether it’s through your expertise, or someone’s skill, your goal should always be to bring value to your network. The last thing you want to do is send an e-mail blast to everyone on your list. A mass email asking for a favor is likely to feel like spam and be ignored. If you’re going to send an e-mail to multiple recipients, try segmenting your network into different lists according to how you met them or what industry they’re in. You can then write a personal e-mail to a specific group, telling them that they are  in your (fill in the blank) group of people and feel they best understand your expertise in (fill in the blank) and would appreciate an endorsement — if they feel you deserve it. This kind of approach demonstrates you’ve taken the time to consider them specifically. Or, you could start by endorsing their skills first. They will get a notification that you have endorsed them and may, in return, endorse you back!

Feel free to connect with me on LinkedIn if we’re not already connected and if I’ve helped you out in any way with your social media efforts, I would love it if you would endorse me on LinkedIn in the “skills” section! Thanks so much!

Source: http://www.entrepreneur.com

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing

Facebook Tip: Link Your Blog to Your Facebook Page to Drive Traffic (Free App!)


One advantage to the Facebook business page is the featured App tabs located just below your cover photo. Even if you’re tweeting and updating your Facebook business page status with your latest blog content (ahem — you should be if you’re not!) This FREE Application Tab, brought to you by Networkedblogs.com, is simple and easy to install and makes a great addition to your Facebook business page. One more way to drive traffic to your blog and get your articles read!

Ok, as promised, here’s what to do:

1. Log  into your Facebook account and on your Facebook business page, and in another window have your blog open (so you can quickly copy and paste the URL).

2. Visit networkedblogs.com and at the top right, click where it says, “Add Your Blog.”

3. You’ll be asked to log in with Facebook – do that.

4. Logging in will bring you to a page that lets you Register a Blog. Type or paste in the full URL of the blog, i.e. http://www.brandlovellc.wordpress.com.  Click “Next.”


5. Now you’ll be asked to fill in a bit more info, including the title of the blog, a brief description, a few tag words, etc. The “feed” address to the blog should be automatically entered.

6. When you finish, you’ll be brought to a page about the blog. On the left hand side of the screen under “Blogger Tools” you’ll see the word, “Syndication.” Click that, then go check your email for a verification email. Click where indicated in the email and you’ll be brought to another networkedblogs.com page.

7. Click on the “Blogger Dashboard” in the upper right hand corner; then in the menu under your blog, next to Publish, select Add to Facebook Page. Select the page you want to add your blog to and click the blue “Add Page Tab” button.


8. Head over to your Facebook business page, refresh the page if needed, and you’ll see a tab that says “Blog.” Click on the tab and you’ll be able to choose which blog (yours!) to appear on the page. If there are photos/graphics on your blog posts, the list of recent post excerpts will appear with thumbnails (as shown), giving your Blog tab on Facebook a clean, professional look and offering readers another way to engage with your words.

Keep in mind, not everyone clicks on App Tabs. To make sure everyone sees your new blog post on Facebook, post a Facebook status update with your article and include the shortened link to your newest content each time you blog. You can even take a screenshot of your blog article and post a picture of it for a higher ‘reach’ to your audience. See example below.

If you found this article helpful and are not already a fan of BrandLove, LLC Facebook Fan Page, please follow the link and “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

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Filed under Blogging, Facebook, Social Media Marketing

[Infographic] The Power of Facebook Advertising


Facebook has just released the below infographic, The Power of Facebook Advertising showing global stats around Facebook usage as well as some insights for Facebook advertising.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

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Filed under Digital Marketing, Facebook, Infographics, Marketing, Social Media Marketing

[Infographic] Another CxO? Meet The Hot and Now Chief Marketing Technology Officer


According to John Koetsier’s recent VentureBeat article, the big data explosion has made Chief Marketing Technology Officers (CMTOs) hot commodities. The new role, chief marketing technology officer, is focused on marketing, but not on the soft and squishy creative side that CMOs have traditionally focused on. Rather, CMTOs are using significant technology and analytical expertise to help companies make sense of and exploit vast amounts of customer and market data from sources as diverse as Facebook, the company blog, customer databases, sales information and trending tweets on Twitter.

Key areas of focus include managing the various technologies bolted together to enable this, turning social data into actionable insights — and sales — and delivering coordinated marketing campaigns in multiple channels simultaneously.

Meet your new Chief Marketing Technology Officer:

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Filed under Infographics, Marketing, Social Media Marketing

Promote Your Brand Through Pinterest Contests to Gain Exposure


If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand. Really, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Research indicates that Pinterest is more effective at driving traffic to websites than any other social platform, even Facebook.

Here is why you should run a contest on Pinterest:

Several brands have already started launching contests using Pinterest. The idea is to get users to create a pinboard on their own account to demonstrate what they love about your brand, products or services.  Here are two examples:

Zulily “Win $100 Cash – Pin to Win Contest”

Zulily’s  “Pin to Win” contest got customers to create a board on Pinterest and pin items for their kids’ fall wardrobe from the Zulily website. They even incorporated Twitter into the marketing mix by adding the hashtags #zulily and #fall in each caption. Here’s the gist of the contest.

  • Follow Zulily on Pinterest
  • Sign up for their emaill list, unless already subscribed
  • Users created a pinboard called ”Kids’ Fall Essentials”
  • Users pinned one of  “Fall Essentials Pinables” to their board
  • Users pinned at least 20 kids’ fall essentials from Zulily
  • Included #zulily and #fall in the caption of each pin
  • Users submited board’s URL and kept pinning until the contest ended on 8/10
  • Winner received $100.00

Victoria’s Secret Most Repins/Votes Contest

In this type of contest, entrants create pinboards/pins based on contest rules. Users like/repin or vote on the entries, and as the name suggests, eh entry with the most votes wins. Take a look at how Victoria Secret ran this contest.

World-famous brand of women’s wear Victoria’s Secret is making great use of Pinterest contests. After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria’s Secret launchedanother alluring Pinterest challenge: My Victoria’s Secret Summer, from July 6, 2012 to August 20, 2012.

To participate in the contest, users have to go to the contest details page at Victoria’s Secret Facebook page. Participants then pin at least three images from the Victoria’s Secret fan page or website and create a pinboard.

The six best pinboards are selected, and the one that receives most votes wins the grand prize. Victoria’s Secret has also created a detailed set of terms and conditions for the contest, which is a great thing in order to protect the company in case of any disputes.

The best thing is, Victoria’s Secret is not only promoting their products, but also is increasing traffic to their Facebook fan page and website through the contest. This is an excellent strategy to maximize the returns on your contest, while also making the contest more interesting for participants.

Here are the details of the contest:

  • Create a Pinterest board and name it “My Victoria’s Secret Summer.”
  • Pin the entry image from Victoria’s Secret Facebook page, at least three images from VictoriasSecret.com, and summer-inspired pics to your pinboard.
  • Once done, submit email-id and the board’s URL on Victoria’s Secret Facebook page.
  • A panel of judges, including Victoria’s Secret model Candice Swanepoel, will select six finalists from all eligible entries.
  • The finalist entries will be displayed on the Victoria’s Secret Facebook page and visitors will vote for the grand-prize winner.

Prize: One grand-prize winner will receive a $1,000 Victoria’s Secret gift card. Five first-prize winners will each receive a $200 Victoria’s Secret gift card.

Check out how other businesses are using Pinterest in their social media marketing strategies. Pinterest has dedicated a board focusing solely on businesses that are running contests on Pinterest. Check it out! http://pinterest.com/pinterestbiz/pinterest-contests/

Pinterest Contest Best Practices

  • Review Pinterest’s terms and conditions before creating your contest.
  • Set goals and objectives you want to achieve with your Pinterest campaign.
  • Create a contest with your target audience and goals in mind.
  • Choose a prize that will excite and engage your audience.
  • Have clear and simple participation rules.
  • Create an attractive landing page, clearly describing your contest, including terms and conditions. Encourage social sharing of the contest.
  • Utilize your existing audience to promote the contest, blast out the contest to your email lists, blog, Facebook/Twitter or other social media presence.
  • Make sure that images are repinnable and linked to the correct landing pages.
  • Utilize pin descriptions to include clear copy. This will help you reach a wider audience—beyond the first repin.

If your business has had success in crafting contests for Pinterest, please share your successes and “lessons learned” with us!

Source: Social Media Examiner

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Filed under Branding, Pinterest, Social Media Marketing