Tag Archives: Mobile

The TOP Social Networks According to Nielsen’s 2012 Social Media Report


Nielsen has just released their 2012 State of Social Media Report report. The report highlights lots of interesting details about the top social networks and where we’re using social media. The report tips a 37 percent increase in the total time spent on social media in the U.S., reaching 121 billion minutes in July, compared to 88 billion in summer 2011. One in three social media users prefer contacting a company via social media vs. calling them by phone.  A term now known as ‘social care’ –customer service via social media.

The ultimate social network, Facebook, remains the most-visited in the U.S., and earned the title of most popular Web brand in the U.S. this year. It reached 152.2 million PC visitors, 78.4 million app users, and 74.3 million mobile Web surfers. That dwarfs social sites in all categories (see graphic below), beating No. 2 Blogger by more than 93.7 million PC users. In the mobile app race, Facebook, Twitter, Foursquare, Google+, and Pinterest carry the top five spots.

Top networks like Facebook and Twitter have profound staying power in a world where social media options are expanding every day, including breakout star Pinterest, which boasted what Nielsen reported is the largest year-over-year increase — 1,698 percent. It’s now bigger than Google+ and closing in on LinkedIn, which remained static this year. These numbers have made it clear that Pinterest can officially be considered part of the “big four” social networks.

With so many mobile options, it appears nearly a third of people ages 18 to 24 write Facebook comments, send tweets, and perhaps even blog from the comfort of their bathroom. Those ages 25 to 34 are more likely to use social networking in the office.

For all of the celebrity accounts and political usage accrued by social media, it seems that people still focus on connecting with friends and family members. More than 60 percent of people turn on Facebook to keep up with someone they know in real life, while 9 percent initiate LinkedIn contact because of a person’s physical attractiveness, Nielsen reported.

It comes as no surprise, but Nielsen has found that people are spending more and more time on the internet. The main reason for this is the increasing amount of smartphone owners, tablets, handheld music players like the iPod touch, game consoles, Internet-enabled TVs and e-readers with access to the internet 24/7. The overall unique audience using mobile apps increased 85%–7 times more than on the mobile web. PC usage dropped 4%. On top of this, the number of minutes spent on mobile apps increased 120% from 2011.

These numbers are huge. But consider this: social media use accounts for 20% of a user’s time on PCs and 30% on mobile devices. Considering these are both such large chunks of consumers’ internet time and the fact that this internet time is skyrocketing as it is,  time on social media is exploding. Want to know where your consumers are? Social media. Want to know where you should be examining your marketing strategy? Social media. Remember what life was like before social media? It’s hard for me to remember.


If you want to see the full report, go ahead and download Nielsen’s 2012 Social Media Report for yourself. If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!


Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Mobile Marketing, Pinterest, Social Media Marketing

[Infographic] Mobile Content: Usage and Expectations

The following  infographic was created by Carpathia and it showcases how mobile use has become increasingly popular. Across regions, mobile browsing and application usage is growing at a rate of 7-9%. With this growth, so do the demands of mobile users. The following infographic not only shows the magnitude of the audience, but also the ways in which mobile marketing, advertising and content providers can meet the demands of users worldwide.

Here some interesting highlights from the infographic:

  • There are over 6 billion mobile subscriptions [2011]
  • 87% of the world’s population are using mobile phones
  • 22% of mobile users access the internet at least once per month
  • 34% of Americans and 28% of European use their mobile devices to access applications
  • 71% expect quick load times on mobile sites
  • Five seconds is the max wait time on a mobile site or an application before the user will exit the app or go to another site


Filed under Infographics, Mobile Marketing, Social Media Marketing

LinkedIn Goes Mobile with Sexy New iPad App

One more reason to LOVE LinkedIn.
One more reason to LOVE LinkedInLinkedIn launched its first iPad app
 yesterday, and it brings a brand new look and feel to the social network. This is the company’s first foray into tablets, and the wait has paid off. The deliberation and attention to detail — it all shows, from the clean-as-a-whistle homescreen to the trendy slider interface for quickly browsing industry news. See more screenshots and read the full article by Business Insider.

Check out the below screenshot to see one of my favorite features. All your appointments show up here. If applicable, the app will also pull in the LinkedIn profiles for the people you’re going to meet with. That’s a great way to prepare for an important meeting or interview.

LinkedIn Stats.

  • LinkedIn has 150 million members total around the world
  • The network’s mobile traffic is skyrocketing, from 8 percent this time last year to 22 percent now
  • Every second, LinkedIn mobile users rack up 19 people searches and view 41 profiles
  • Even without a custom app, iPad traffic makes this tablet the network’s fastest-growing device, up 250 percent year over year

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Filed under LinkedIn, Mobile Marketing