On November 14, 2012, Pinterest rolled out business pages in an effort to help more businesses provide great content on Pinterest and make it easy to pin from their websites. There are two ways that you can get your Pinterest business page up and running. First, if your organization is new to Pinterest, sign up for a business account. Second, you can convert your existing personal account by following the steps on the business site.
There are four things that you need to be aware of:
1. New Business Terms. Basically, there are now two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They are half as long, the language is simplified and they are offering “translations” of the legalese language.
2. Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back your site. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.
3. Verify your website. After you’ve signed up on Pinterest or converted your account, you’ll need to verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
4. Access to upcoming features. The Pinterest blog was very vague about what these upcoming features are going to be so there’s not much insight that I can give you. Maybe some metrics?
Now that you have (or will soon have) an official business page on Pinterest, I recommend using pingraphy for scheduling and tracking pins. Also note that Pinterest has published some case studies from the following companies: Jetsetter, Allrecipes, Etsy, Organized Interiors, and Petplan Insurance. These companies share metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates. You might want to check them out!
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