Tag Archives: Pinterest

[Infographic] How Users Interact on Pinterest

Pinterest-Yellow-Brick-Road-InfographicIf a picture is worth a thousand words, then Pinterest is the biggest dictionary. As of recent, Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. An increase of 2,702.2%! It has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in social desktop usage, social web usage and social app usage.

And how do users spend time on Pinterest?  They spend most of their time pinning pictures on their boards, 83.9%, followed by liking other pins (15.5%). The engagement on Pinterest is not that strong, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users. In terms of gender, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%. It has been proven that more women than men spend money online. A large portion of women even buy all their clothes on the Internet. In fact, Pinterest pins with prices get 36% more likes than those without.

If you’re looking for interaction and traffic, then Pinterest is not such a bad option to pursue. The site has a strong community and is steaming with activity. You can easily strike up a following if you’re active. This infographic will give you some detail on how users are interacting with pins, boards, other users and brands on Pinterest in order to grow your following on this social networking site.

Pinterest Infographic 2

As a side note, over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData) If you have a Pinterest business page, you can add a Pinterest app to your Facebook business page for free. Check out Woobox, the #1 provider of page apps for Facebook.  It’s a free tool and the process is simple to connect the two accounts. Also, if you do have a Pinterest business page, feel free to leave your page URL in the comments section. I’ll be sure to check out all the pages. Virtual networking is another great way to build your followers and increase the awareness of your brand.

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!


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Filed under Digital Marketing, Infographics, Marketing, Pinterest, Social Media Marketing

The TOP Social Networks According to Nielsen’s 2012 Social Media Report


Nielsen has just released their 2012 State of Social Media Report report. The report highlights lots of interesting details about the top social networks and where we’re using social media. The report tips a 37 percent increase in the total time spent on social media in the U.S., reaching 121 billion minutes in July, compared to 88 billion in summer 2011. One in three social media users prefer contacting a company via social media vs. calling them by phone.  A term now known as ‘social care’ –customer service via social media.

The ultimate social network, Facebook, remains the most-visited in the U.S., and earned the title of most popular Web brand in the U.S. this year. It reached 152.2 million PC visitors, 78.4 million app users, and 74.3 million mobile Web surfers. That dwarfs social sites in all categories (see graphic below), beating No. 2 Blogger by more than 93.7 million PC users. In the mobile app race, Facebook, Twitter, Foursquare, Google+, and Pinterest carry the top five spots.

Top networks like Facebook and Twitter have profound staying power in a world where social media options are expanding every day, including breakout star Pinterest, which boasted what Nielsen reported is the largest year-over-year increase — 1,698 percent. It’s now bigger than Google+ and closing in on LinkedIn, which remained static this year. These numbers have made it clear that Pinterest can officially be considered part of the “big four” social networks.

With so many mobile options, it appears nearly a third of people ages 18 to 24 write Facebook comments, send tweets, and perhaps even blog from the comfort of their bathroom. Those ages 25 to 34 are more likely to use social networking in the office.

For all of the celebrity accounts and political usage accrued by social media, it seems that people still focus on connecting with friends and family members. More than 60 percent of people turn on Facebook to keep up with someone they know in real life, while 9 percent initiate LinkedIn contact because of a person’s physical attractiveness, Nielsen reported.

It comes as no surprise, but Nielsen has found that people are spending more and more time on the internet. The main reason for this is the increasing amount of smartphone owners, tablets, handheld music players like the iPod touch, game consoles, Internet-enabled TVs and e-readers with access to the internet 24/7. The overall unique audience using mobile apps increased 85%–7 times more than on the mobile web. PC usage dropped 4%. On top of this, the number of minutes spent on mobile apps increased 120% from 2011.

These numbers are huge. But consider this: social media use accounts for 20% of a user’s time on PCs and 30% on mobile devices. Considering these are both such large chunks of consumers’ internet time and the fact that this internet time is skyrocketing as it is,  time on social media is exploding. Want to know where your consumers are? Social media. Want to know where you should be examining your marketing strategy? Social media. Remember what life was like before social media? It’s hard for me to remember.


If you want to see the full report, go ahead and download Nielsen’s 2012 Social Media Report for yourself. If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!


Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Mobile Marketing, Pinterest, Social Media Marketing

[Infographic] The Ultimate Social Media Image Sizing Cheat Sheet: Facebook, Twitter, Google+, LinkedIn and Pinterest Oh My!

A humongous thank you to Luna Metrics for putting together this awesome and incredibly handy cheat sheet. It is a really helpful tool that you can use when updating graphics on your Facebook, Twitter, Google+, LinkedIn and Pinterest business pages.

As sizing changes are implemented across social networks, Luna Metrics will actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further adieu, here it is – the ultimate, complete, final social media sizing cheat sheet. You can find a simple text list of the pixel dimensions at the bottom. Save this on your hard drive and never Google ‘Facebook cover photo size’ again.

Here’s The Embedded Code 

<div style=”width:600px;”><div><img width=”600″ height=”7727″ alt=”Social Media Cheat Sheet by LunaMetrics” src=”http://www.lunametrics.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png” style=”border: #FFFFFF 1px solid; padding: 1px;” /></div><div=style=”text-align:right; font-size:11px;margin-right: 5px;”>Designed by <a href=http://www.lunametrics.com>Lunametrics</a></div></div>

Here’s the Information in Table Format



Profile Picture

160 x 160 px

Must be uploaded at least 180 x 180 px

Cover Photo

851 x 315 px

About Us

255 Characters

App Preview Image

111 x 74 px

Total Length of Apps bar (including gaps)

350 px

Timeline Profile Picture

32 x 32 px

Shared Image

403 x 403 px

Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.

Shared Facebook Video

403 x 226

Status Update

63,206 characters

Shared Link Preview

156 x 116 px

Editable, can be set with the og:type meta property

Shared Link Title Tag

Up to 100 characters

Editable, can be set with og:title meta property

Shared Link Metadescription

Varies based on available room

Highlighted Post or Milestone

843 x 403 px

Highlighted Video Post or Milestone

843 x 475 px

News feed

News feed profile picture

50 x 50 px

News Feed Status update

Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth

Shared Image


398 x 296 px


296 x 398 px


320 x 320 px

News Feed Sponsored Story Profile Picture

32 x 32 px

News Feed Sponsored Story Image


358 x 268 px


268 x 358 px


300 x 300 px

Shared Facebook Video Preview

403 x 226 px

Shared Video Link Preview

130 x 73 px

Shared Link Thumbnail

90 x 90 px

Shared Link Title

Up to 100 Characters


Shared Link Description

Varies based on Thumbnail & Title Size



URL Ad Title

25 Characters

URL Ad Copy

90 Characters

Page Ad Profile Picture

50 x 50 px

Page Ad Title

Page Name

Page Ad Copy

90 Characters

Page Post Ad Profile Picture

32 x 32 px

Page Post Ad Title

Page Name

Page Post Ad Copy

First 90 characters of selected post

First 120 characters if post is text-only

Page Post Ad Image

90 x 118 px

Page Post Ad Video Preview

128 x 72 px

Page Post Ad Link Thumbnail

50 x 50 px

Sponsored Story Fan Picture

50 x 50 px

Sponsored Story Profile Picture

32 x 32 px

Premium Page Post Ad Profile Picture

50 x 50 px

Premium Page Post Ad Video Preview

185 x 104 px

Premium Page Post Ad Image

168 x 128 px



Background Image

90% of visitors see first 78 px of the background

67% see 204 px

43% see 247 px

21% see 284 px

Recent Image Preview

90 x 90

Profile Picture

81 x 81 px

4 px border

Tweet Length

140 Characters


Profile Picture

48 x 48 px

Shared Media Tweet Length

140 characters, including link

Shared Link Preview

120 x 120 px

Must be at least 60 x 60 px

Shared Link Title

First 70 characters of twitter:title tag

Shared Link Description

First 200 characters of twitter:description tag

Shared Image

375 x 375 px

Shared Video Preview

435 x 244 px

Video Details

Video Title and first 160 characters of video description


Company Profile

Cover Photo

890 x 180 px

Profile Picture

250 x 250 px

5 px border

Horizontal Profile and cover photo gap

614 px

Status Update

100,000 Characters

Can include hash tags

Shared Link Thumbnail

150 x 150 px

Shared Video Preview

497 x 279 px

Shared Image

497 x 373 px

Can be uploaded and viewed up to 2048 x 2048 px


Branded Channel

Content Container

970 px wide

Mappable Header

970 x 150 px

Can map links off of YouTube

Profile Picture

55 x 55 px

Featured Video

640 x 390 px

Video Thumbnail

288 x 162 px

YouTube Brand Channel Background Size

90% of users see 8 px on either side of the content container

Up to 1 mb in size

67% see 136 px

43% see 180 px

21% see 216 px



Up to 100 characters

User Banner

Up to 170 x 25 px

Video Preview

640 x 390 px


Up to 5000 characters


Up to 500 characters

Hidden, can be found in page source under “meta:keywords”

Recommended Playlist Details

Playlist Title

Recommended Playlist Large Thumbnail

120 x 67 px

Recommeded Playlist Small Thumbnail

40 x 25 px

Recommended Video Details

Video Title, Author, and Views

Recommended Video Thumbnail

120 x 67 px



Horizontal Logo

100 x 60 px

Cover Photo

646 x 220 px

Company Square Logo

50 x 50 px

Company Comment Logo

30 x 30 px

Shared Link Thumbnail

180 x 110 px

Shared Link Details

Shared Link Title and up to 230 characters of description. The description is editable.


Careers Cover Photo

974 x 238 px

Products and Services

Products and Services Banner Image

646 x 220 px

Product Image

100 x 80 px

Product Details

100 character title and 2000 character description



Profile Picture

160 x 165 px

About Section

Up to 200 characters



222 x 207 px

Big Thumbnail

222 x 150 px

Small Thumbnails

55 x 55 px


Profile Picture

32 x 32 px

Pin Image Preview

192 x scaled height

Pin on board

222 x scaled height


Profile Picture

49 x 49 px


600 x infinity

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!



Filed under Branding, Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

Pinterest Rolls Out Business Pages. Pintastic News!

On November 14, 2012, Pinterest rolled out business pages in an effort to help more businesses provide great content on Pinterest and make it easy to pin from their websites.  There are two ways that you can get your Pinterest business page up and running. First, if your organization is new to Pinterest, sign up  for a business account. Second, you can convert your existing personal account by following the steps on the business site.

There are four things that you need to be aware of:

1. New Business Terms. Basically, there are now two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They are half as long, the language is simplified and they are offering “translations” of the legalese language.

2. Add new buttons and widgets. Integrate the Pin It buttonFollow buttonProfile widget, or Board widget  to get more engagement from pinners and traffic back your site. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.

3. Verify your website. After you’ve signed up on Pinterest or converted your account, you’ll need to verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.

4. Access to upcoming features. The Pinterest blog was very vague about what these upcoming features are going to be so there’s not much insight that I can give you. Maybe some metrics?

Now that you have (or will soon have) an official business page on Pinterest, I recommend using pingraphy for scheduling and tracking pins. Also note that Pinterest has published some case studies from the following companies: JetsetterAllrecipesEtsyOrganized Interiors, and Petplan Insurance.  These companies share metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates. You might want to check them out!

If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook, follow me on Pinterest, and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!



Filed under Branding, Digital Marketing, Marketing, Pinterest, Social Media Marketing

[Infographic] Social Media Cheat Sheet–Top 9 Social Networks for Business

Not surprisingly, the top 9 networks are Pinterest, YouTube, Google+, Instagram, Tumblr, Facebook, Twitter, LinkedIn and Foursquare. Depending on your business, you might not take advantage of all, but use at least a few. The research for this infographic was conducted by the SDL Social Media Team and it was created by SDL SM2 and Bizango Business Websites. It provides helpful tips on each of the above mentioned social platforms to help you get a very basic understanding. Great for beginners, but not enough detail for the advanced social media manager.

Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:

  • Reach: How Many Members
  • Time Investment Required
  • Quality of Interaction (from a business perspective)
  • Fun (our highly-scientific and proprietary research)


If you found this article helpful, be sure to follow me on Twitter, “Like” me on Facebook and follow BrandLove, LLC on LinkedIn. I post many more tips and tricks on my other social channels. Thanks for reading my post and I appreciate your support!



Filed under Digital Marketing, Facebook, Infographics, LinkedIn, Marketing, Pinterest, Social Media Marketing, Twitter, YouTube

Promote Your Brand Through Pinterest Contests to Gain Exposure

If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand. Really, any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest. Research indicates that Pinterest is more effective at driving traffic to websites than any other social platform, even Facebook.

Here is why you should run a contest on Pinterest:

Several brands have already started launching contests using Pinterest. The idea is to get users to create a pinboard on their own account to demonstrate what they love about your brand, products or services.  Here are two examples:

Zulily “Win $100 Cash – Pin to Win Contest”

Zulily’s  “Pin to Win” contest got customers to create a board on Pinterest and pin items for their kids’ fall wardrobe from the Zulily website. They even incorporated Twitter into the marketing mix by adding the hashtags #zulily and #fall in each caption. Here’s the gist of the contest.

  • Follow Zulily on Pinterest
  • Sign up for their emaill list, unless already subscribed
  • Users created a pinboard called ”Kids’ Fall Essentials”
  • Users pinned one of  “Fall Essentials Pinables” to their board
  • Users pinned at least 20 kids’ fall essentials from Zulily
  • Included #zulily and #fall in the caption of each pin
  • Users submited board’s URL and kept pinning until the contest ended on 8/10
  • Winner received $100.00

Victoria’s Secret Most Repins/Votes Contest

In this type of contest, entrants create pinboards/pins based on contest rules. Users like/repin or vote on the entries, and as the name suggests, eh entry with the most votes wins. Take a look at how Victoria Secret ran this contest.

World-famous brand of women’s wear Victoria’s Secret is making great use of Pinterest contests. After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria’s Secret launchedanother alluring Pinterest challenge: My Victoria’s Secret Summer, from July 6, 2012 to August 20, 2012.

To participate in the contest, users have to go to the contest details page at Victoria’s Secret Facebook page. Participants then pin at least three images from the Victoria’s Secret fan page or website and create a pinboard.

The six best pinboards are selected, and the one that receives most votes wins the grand prize. Victoria’s Secret has also created a detailed set of terms and conditions for the contest, which is a great thing in order to protect the company in case of any disputes.

The best thing is, Victoria’s Secret is not only promoting their products, but also is increasing traffic to their Facebook fan page and website through the contest. This is an excellent strategy to maximize the returns on your contest, while also making the contest more interesting for participants.

Here are the details of the contest:

  • Create a Pinterest board and name it “My Victoria’s Secret Summer.”
  • Pin the entry image from Victoria’s Secret Facebook page, at least three images from VictoriasSecret.com, and summer-inspired pics to your pinboard.
  • Once done, submit email-id and the board’s URL on Victoria’s Secret Facebook page.
  • A panel of judges, including Victoria’s Secret model Candice Swanepoel, will select six finalists from all eligible entries.
  • The finalist entries will be displayed on the Victoria’s Secret Facebook page and visitors will vote for the grand-prize winner.

Prize: One grand-prize winner will receive a $1,000 Victoria’s Secret gift card. Five first-prize winners will each receive a $200 Victoria’s Secret gift card.

Check out how other businesses are using Pinterest in their social media marketing strategies. Pinterest has dedicated a board focusing solely on businesses that are running contests on Pinterest. Check it out! http://pinterest.com/pinterestbiz/pinterest-contests/

Pinterest Contest Best Practices

  • Review Pinterest’s terms and conditions before creating your contest.
  • Set goals and objectives you want to achieve with your Pinterest campaign.
  • Create a contest with your target audience and goals in mind.
  • Choose a prize that will excite and engage your audience.
  • Have clear and simple participation rules.
  • Create an attractive landing page, clearly describing your contest, including terms and conditions. Encourage social sharing of the contest.
  • Utilize your existing audience to promote the contest, blast out the contest to your email lists, blog, Facebook/Twitter or other social media presence.
  • Make sure that images are repinnable and linked to the correct landing pages.
  • Utilize pin descriptions to include clear copy. This will help you reach a wider audience—beyond the first repin.

If your business has had success in crafting contests for Pinterest, please share your successes and “lessons learned” with us!

Source: Social Media Examiner



Filed under Branding, Pinterest, Social Media Marketing

Social Media Comic: The Social Media Timesink


Are you experiencing social media overload? Check out this funny comic that I stumbled upon on Soc Med Sean’s blog. This is totally me on a day to day basis…ha!


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Filed under Blogging, Facebook, Humor, Life in General, LinkedIn, Pinterest, Social Media Marketing, Twitter, YouTube